The announcement shows that there are two people from Leyard participating in this reception, namely Li Nannan, secretary of the board of directors and deputy general manager, and Liu Yang, deputy manager of the securities department. The reception location for the survey is the conference room.
It is understood that Leyard's operations in the smart display sector have shown stable performance in the domestic market, with orders basically the same as the same period last year. In terms of overseas markets, order growth in Asia, Africa and Latin America was in line with expectations, while orders in Europe and the United States were relatively weak. In the company's overseas market layout, the Planar brand is used to promote high-end markets in Europe and the United States, and the Leyard brand is added to expand the mid-range and lower-tier markets. Asia, Africa and Latin America will start investing a lot of resources in 2021 to cover high, middle and low-end customers and tap large customer resources. In 2023, the company's overseas display business will account for approximately 39% of the smart display segment, and it is hoped that it can achieve balanced development with the domestic market in the next few years.
In addition, LeyardThe company is not significantly affected by the increase in PCB board prices in terms of costs, but shortages and extended delivery cycles may affect project delivery and revenue recognition time. The company is maintaining close contact with key suppliers to reduce the impact. On the Micro side, the company's self-produced COB product sales have steadily increased. It is expected to launch Micro products with substrate-less chips below 50μm in the second half of this year, further reducing costs and extending the pitch to 0.3mm.
The sales of Leyard's all-in-one conference machines are good, and they are divided into two types: standardized sizes and customized ones. Compared with other conference products, LED conference all-in-one machines have advantages in size flexibility, price advantage, brightness, viewing angle, contrast, energy saving and environmental protection, and are very popular among customers. Currently, all-in-one conference machines are sold at home and abroad, and are more accepted in overseas markets. As costs decrease, the application of LED products in the conference room market is expected to further expand. During the activities, company personnel strictly abided by relevant system regulations, and no major undisclosed information was leaked.
The survey details are as follows:
This survey was held in the form of an on-site meeting, and the main content wasThe content is as follows:
1. Could you please introduce the current operating situation of the company's intelligent display sector?
Answer: Our smart display sector is divided into two market dimensions: domestic and foreign: the domestic market environment has been relatively stable this year, which is also reflected in the order level. We have implemented direct channel integration since April, and the direct sales channel merger is basically the same as the same period last year;
Overseas order growth in Asia, Africa and Latin America is in line with expectations, and certain progress has been made in the development of major customers. Europe and the United States are relatively weak.
2. What is the company’s specific layout and progress in overseas markets?
Answer: Overseas, we are divided into two markets: Europe, America and Asia, Africa and Latin America. In Europe and the United States, we have been promoting the Planar brand in the high-end market since we acquired Planar in 2015. Apart from the impact of force majeure, the development of Europe and the United States has been relatively stable. At the end of last year, in addition to the high-end market, demand from the mid-to-low-end market also continued to emerge, so weThis year, the Leyard brand was added to expand the mid-range and lower-tier markets in Europe and the United States, achieving full market coverage. Asia, Africa and Latin America is a market that has invested a lot of manpower and material resources in expansion since the price/performance ratio of small-pitch TVs reached optimal levels in 2021, covering high, middle and low-end customers while tapping large customer resources. Demand in Asia, Africa and Latin America has been relatively strong in recent years, and orders are currently good. In 2023, the company's overseas display business will account for approximately 39% of the smart display sector. It is hoped that through several years of expansion, it can achieve even development with the domestic market.
3. Knowing that the price of PCB boards generally increased in the second quarter, what impact will it have on the company?
Answer: The impact on the cost is not significant, but due to the extension of the out-of-stock delivery cycle, it may affect our project delivery, thereby affecting the revenue recognition time. The company is maintaining close contact with its major suppliers and hopes to minimize the impact.
4. What is the current progress of Micro?
Answer: The sales volume of our self-produced COB has been steadily increasing since it was launched. In terms of high-end MIP, this yearIn the second half of the year, the company will launch Micro products with substrate-less chips below 50μm, extending the pitch downward to 0.3mm, and the cost will also be further reduced.
5. How does the company view the sales of all-in-one conference machines?
Answer: Our all-in-one conference machines are divided into two types, one is standardized size, such as 126-inch, 135-inch, 216-inch and other fixed sizes, and the other two types are customized according to customer needs. Compared with other conference products, LED all-in-one conference machines are more flexible in size, have more obvious price advantages over 100 inches, are higher in brightness, and have no requirements for ambient light. In addition, LED all-in-one machines also have more advantages in viewing angles, contrast, energy conservation and environmental protection, so they are very popular among customers. At present, our all-in-one conference machines are sold at home and abroad. In comparison, overseas acceptance is higher, which is related to the fact that Planar mainly faces high-end customers. As costs continue to decline, the application of LED products in the conference room market will be further expanded.
During the event, company personnel strictly followed relevant system regulations, and there was no leakage of undisclosed major information.
This article comes from: Financial Industry
ANNA