Thoughts after the Guangzhou Exhibition

The first LED display exhibition of the year, held at Guangzhou Pazhou Convention and Exhibition Center from 24th to 27th last month, has ended for a few days. Hundreds of companies from the industry participated in this exhibition, covering an area of ​​more than 100,000 square meters. The scene was huge and the form was spectacular.

As one of the mainstream media in the industry, the interview team of "LED Screen World" magazine also participated in the entire process and conducted follow-up reports. As a member of the team, the author circulated between Hall 9.2, Hall 10.2, and Hall 11.2 countless times in four days, carefully visiting the products displayed by each company, and asking the staff about different products. After a few days, I roughly summarized some so-called "doorways."

First of all, small-pitch products have become a major focus of this exhibition. Indoors, many companies have launched small-pitch products of different specifications. If P2.5 products are defined as small-pitch, The P1.25 in this exhibition can also be regarded as the leader in this exhibition; in outdoor, LED display products are developing in the direction of high density and high definition, including: Ruituo's P4 outdoor advertising machine, Qipuguang's outdoor surface-mounted P4 products, Qianli Jucai's outdoor P5 products, etc.

Secondly, companies such as transparent screens, glass screens, and special-shaped screens are also gradually increasing. In the LED display market segment, these products are being favored by more and more customers. It is worth mentioning that in terms of transparent screens, the products displayed by manufacturers such as Yipin, Herno, and Oreida in the industry have relatively mature technologies and processes in terms of design concepts and display effects. Of course, their development prospects should also be relatively optimistic.

Once again, this exhibition has more somatosensory companies than in previous years, making the connection between products and control systems even closer. For example, the interactive human-screen games launched by Qianli Jucai and Ruituo can be used for cutting fruits and bowling; the floor tile screen somatosensory launched by Regent; the racing game experience launched by Pile, etc. The launch of somatosensory interactive is not only a kind of marketing for companies to increase their popularity, but also highlights that in the field of display screens, human-computer interaction should be more and more used in LED displays in the future. Looking at it more optimistically, it may become the next development trend of the industry.

After a few days of visit and experience, overall, there is not much difference between the product displays of the companies in this Guangzhou exhibition and last year's Shanghai exhibition. Product innovation also seems to have "stagnated", and there are even very few products that are jaw-dropping and unexpected.

During the exhibition, our team also frequently visited various companies and conducted interviews with the main leaders of many companies, firstly to understand the industry information, and secondly to listen to the views and attitudes of these industry leaders on industry development. Judging from the content of the interviews with these industry leaders, what impressed me most and was mentioned more frequently were their opinions on corporate brand building and quality improvement. Many big players said that the future development of the industry will definitely be in the direction of a big player, Evergrande. In the industry, for listed companies such as Absen and Lehman, their strong capital is one of their major advantages as industry leaders. In terms of brand, they also have a good reputation. Compared with the vast majority of small and medium-sized enterprises in the industry, if they want to compete for a place in the fierce market competition, they should be in line with large companies, take the road of brand building, further improve product quality, and thus make themselves stronger. To truly keep pace with brand and quality, companies must do something more down-to-earth, because expertise comes from focus.

In addition to the corporate brand building and quality improvement mentioned above, each display screen company should also work harder on user experience and find a platform. It is undeniable that compared with previous forms such as banners, posters, neon lights, etc., LED displays have irreplaceable advantages in the outdoor field. LED displays can indeed make the city cleaner. But we should also see that at present, negative news reports about LED displays that disturb people are becoming more and more frequent. Both manufacturers and outdoor display operators should see clearly that if a product is opposed by more and more users, its road will only become narrower. In addition, in the face of increasingly tense energy, how to make the display screen more energy-efficient should also be the focus of every company's thinking. Green energy should be an important support point for the display screen to go further.

Exhibitions will eventually begin and end. The Guangzhou Exhibition is over, but there will be many exhibitions approaching. For enterprises, participating in every exhibition should provide the audience with a different visual experience, and such experience comes from the company's own positioning, from sharper market insights, and from truly calm and focused research.