In 2021, under the trend of the era of intelligent connectivity of everything, the development pace of new technology industries represented by 5G, AIoT, and Internet of Vehicles will become increasingly confident and determined. The deep integration of "IoT+AI+5G" makes the development of touch display terminals more imaginative, and also creates more tracks, forming a larger industrial blue ocean.
In order to comprehensively track the development trend of touch display at home and abroad, and better fulfill the exhibition mission of "promoting the technological development of the display touch industry and creating more application markets for display touch", the 2021 Shenzhen International Touch & Display Exhibition (C-TOUCH & DISPLAY) will be held grandly at the Shenzhen Convention and Exhibition Center from October 19th to 21st.
From "working alone" to "mutual assistance and sharing", from "everything can be screen-connected" to "seamless connection in all scenes", I believe that the 2021 Shenzhen International Full Touch and Display Exhibition will open the door to a new digital ecological world for the 40,000 professional visitors present.
Based on the in-depth insight and analysis of the current situation of the touch display industry, the exhibition launched eight major industry annual keywords to guide exhibitors and visitors to the industry direction and explore more potential business opportunities.
Keyword 1: Scenario development
The popularity of 5G, the Internet of Things, and artificial intelligence has made the demand for touch displays ubiquitous. As the core platform for human-computer interaction and screen connection of all things, touch display products are changing from "high-end" to "down-to-earth" and gradually entering the daily life of the public. Especially driven by epidemic prevention, interactive electronic whiteboards in the education field, conference tablets in the office field, and surgical visual platforms in the medical field have greatly extended the use scenarios of touch displays. The innovative layout of touch display technology in folding mobile phones, commercial display applications, outdoor advertising, smart travel, automotive electronics and many other scenarios has undoubtedly allowed us to experience more possibilities of innovative technology.
In the future, in an era when everything is a media, what ultimate form will the touch display screen we are familiar with show you? The "2021 Touch Display Application Scenario Developer Conference" held at the same time as the 2021 Shenzhen International Full Touch and Display Exhibition will have many experts, scholars and elite R&D designers speak out, share and demonstrate unique touch display application scenarios, help the audience explore new inspirations for product design, increase the added value of existing products, and jointly serve the era of the Internet of Things where screens are connected.
Keyword 2: Industrial upgrading
The touch display industry continues to upgrade and iterate, and new display technologies have become the leading pillar industry of future information technology. Especially in the era of 5G Internet of Everything, technologies such as artificial intelligence, cloud computing, and the Internet of Things have brought more imagination and development opportunities to new displays. Medium and large-screen displays such as electronic whiteboards, advertising machines, and smart TVs, as well as new application scenarios such as in-vehicle electronics, new retail, e-sports, and digital medical care, will become the starting point for the re-emergence of the display industry. At present, my country has become the world's largest display panel production base. It is expected that the scale of China's new display industry will exceed 400 billion yuan this year, with an average annual growth rate of 26%, becoming a "new driving force" for the growth of the global industrial chain.
In order to focus on displaying the cutting-edge achievements in the development of touch display technology, the 2021 Shenzhen International Full Touch and Display Exhibition will hold two top summits, the "2021 SID Display Week New Technology Lecture Seminar" and the "2021 Shenzhen International New Display and Touch Elite Chapter", to showcase innovative products and technical solutions from upstream and downstream optoelectronic display companies to thousands of professional audiences from top-level design, trend foresight, practical experience and other fields.
The 2021 SID Display Week New Technology Lecture will be hosted by the International Society for Information Display (SID). The meeting will focus on five major directions: "printed display, Micro-LED, quantum dots, flexible display, laser display" to jointly discuss and elaborate on the latest research and development results of current display technology.
The "2021 Shenzhen International New Display and Touch Elite Chapter" is jointly organized by Shanghai Reed Exhibition and the Public Information Display (PID) Chapter of the China Electronic Video Industry Association. It is worth looking forward to. The two-day conference will attract more than 800 professional visitors from display panel and touch screen manufacturing, consumer electronics, commercial display machines and other fields to gather together to discuss the future development trends of the new display and smart touch industries.
Keyword three: commercial display
As the display hub of smart cities, commercial displays are being given more connotations with the rapid development of Internet of Things technology. From hardware to software, from creativity to content, from interactive systems to one-stop services, commercial display technology leads the development of the display industry with technological strength, and its new interactive methods allow more people to experience a unique smart life. Relevant industry research data shows that, catalyzed by the government's "smart city construction" and other favorable policies, the commercial display market will maintain double-digit growth in the next four years. By 2024, the commercial display market in mainland China will exceed 100 billion yuan.
Based on the era of rapid development of 5G information and opening a new door for smart city construction, Shanghai Reed Expo joins hands with the Public Information Display Branch (PID) of China Electronic Video Industry Association to once again create a top-notch display feast - Shenzhen Commercial Display Technology Exhibition, which will be held on the same stage as the 2021 Shenzhen International Full Touch and Display Exhibition, a one-stop display, exchange and innovation With new products and technical solutions, this exhibition has also created special commercial display display areas such as the commercial display terminal product display area, information innovation display area, and education informatization display area, which are linked with the commercial display LED technology area, commercial display software area, commercial display accessories area, and display touch area to present the digital, informatized, and intelligent 2021 Shenzhen Commercial Display Technology Exhibition. The exhibition will simultaneously hold the "17th China Audio and Video Industry Conference", "2021 Fourth Global Commercial Display Application and Innovation Theme Forum" and "2021 Shenzhen International New Display and Touch Elite Chapter". Focusing on hot topics in commercial display, it will share cutting-edge information with the audience and provide transformation ideas through expert interpretation, keynote speeches, experience sharing and other rich forms.
Keyword 4: Mini/Micro LED
Although LCD, OLED and other technologies are still the mainstream of the current display industry, it does not prevent the new "king" from being on the way. In the flourishing display technology industry, Mini LED has already arrived, but Micro LED, the crown jewel of new displays, has begun to “emerge”. With its high resolution, low power consumption, high brightness, high color saturation, fast response speed, thin thickness, and long life, Micro LED has become a technological highland that the upper reaches of the industry are competing for. Global technology giants Apple, Samsung, Google, Sony, BOE, etc. are rushing in, and are expected to drive new changes in the new display industry.
However, Micro LED still has many technical thresholds and blind spots, and there is still some way to go in terms of application. At present, my country also has technical bottlenecks in key Micro LED materials and equipment, and needs to innovate collaboratively with the global industrial chain. The 2021 Shenzhen International Full Touch and Display Exhibition will closely follow the development pulse of the display industry and fully focus on the new generation of Mini/Micro LED cutting-edge technology and market trends. It will organize the "2021 Shenzhen International Mini/Micro LED Industry Chain Development Summit Forum" to build an exchange and cooperation platform for enterprises in the Mini/Micro LED industry and related fields, laying a solid foundation for the future of the industry.
Keyword 5: AR/VR
The VR/AR industry ecology continues to develop, and giants in various fields have gradually realized its huge development potential, and have improved consumer experience through technological upgrades to seize favorable positions in the industry ecology. At present, supported by 5G technology, VR has achieved remarkable results in the fields of games, news, film production, education, sports and music, and has also laid a good foundation in training and data visualization. AR technology is widely used in consumer entertainment and business fields. Through computer-generated images, remote assistance, object recognition, workflow builders and other powerful content, scenes can be completed in an immersive environment, which has a significant impact on public life experience and corporate production.
In this context, the 2021 Shenzhen International Full Touch and Display Exhibition will lead the industry to focus on the cutting-edge development trends of VR/AR based on smart display, provide a comprehensive forward-looking platform for the construction and development of new products and technologies for the construction and development of the smart display industry, upgrade the value of VR/AR from "icing on the cake" to "promising", and create greater value for enterprises and society. The "2021 Sixth Empowerment | AR VR Cross-Border Integration Innovation Forum" will also be held at the same time as the exhibition to empower the development of the AR/VR industry.
Keyword six: audio and video
The official commercialization of 5G will usher in a disruptive industrial change, and every vertical industry will usher in changes. The audio and video field closely related to 5G is entering a new stage of high integration of people, machines, things, information and networks, with the mutual support and integration innovation of artificial intelligence, the Internet of Things, and new display technologies. Under the new ecology and new business model, the audio and video industry will make a qualitative leap, including "new perspectives" created by 5G ultra-high-definition video, 4K live broadcast and VR experience, "new gameplay" created by ultra-high-definition cloud games, and "new shooting methods" created by interactive short videos, online live broadcasts, and AR, all of which will play a more important role in the audiovisual field in the future.
In the face of the 5G era, audio and video-related industry chain companies are stepping up their layout. At the same time as the 2021 Shenzhen International Full Touch and Display Exhibition, the 2021 Shenzhen Commercial Display Technology Exhibition will face the development trend of China's audio and video industry in the context of major changes. It will join hands with the China Electronics and Video Association to hold the "17th China Audio and Video Industry Conference", bringing together experts, scholars, and business leaders in the audio and video industry to share the most cutting-edge perspectives, analyze the hottest issues, and interpret the latest marketing models to help the upgrading and development of China's audio and video industry.
Keyword 7: Internet of Things
In recent years, China’s Internet of Things market has been expanding, and connections have exploded. According to various data, as of 2020, the scale of China's Internet of Things industry has reached 1.8 trillion yuan, and the Internet of Things market has entered an explosive period. As an important development direction of information technology, the Internet of Things is evolving from the Internet of Everything to the Intelligent Internet of Everything, driven by communication and artificial intelligence technologies such as 5G. The rapid development of the Internet of Things has further highlighted the role of display devices as the interface for human-computer interaction. Touch display screens are becoming an important cornerstone of the development of the Internet of Things.
Especially with the further development of innovative technologies such as 5G, artificial intelligence, driverless driving, AR/VR, biometrics, and big data, commercial displays, vehicles, and new retail will become new application battlefields for IoT displays. The 2021 Shenzhen International Touch & Display Exhibition comprehensively tracks the new development formats of the Internet of Things. By comprehensively displaying high-end technology applications in multiple Internet of Things segments, it brings a large number of touch display black technologies to the audience, integrating display technology into more interactive interfaces, making freedom and convenience within reach in every aspect of life.
Keyword 8: Intelligent Cockpit
Under the new wave of technology, automobile intelligence is in the ascendant. Starting from consumer application scenarios, the smart cockpit is the easiest intelligent experience for drivers and passengers to perceive, and it has also become one of the important marketing selling points for car companies. Research data shows that when users consider purchasing a car, more than 17% of users believe that the smart cockpit is a must-purchase configuration. The level of cockpit intelligent technology configuration has become the second key element after safety configuration.
As an important component of automobile intelligence, the core technology of smart cockpit is human-computer interaction. It integrates core intelligence and networking technologies to efficiently provide the information customers need. It can also understand scenes inside and outside the cockpit based on perception, providing the cockpit or users with more scenarios, new services and new human-computer interaction experiences.
In order to strengthen exchanges and cooperation, promote collaborative innovation in the industry chain, break through key core technologies, accelerate the application of technological products, and promote the high-quality development of the display industry, the 2021 Shenzhen International Full Touch and Display Exhibition will hold the "2021 Shenzhen International Smart Cockpit and Vehicle-mounted Display Summit Forum" at the same time. Create brainstorming sessions in the name of experts, play the "main theme" of smart cockpit development and vehicle display, and jointly discuss future industry development trends.
Write at the end
Strongly gathering leading companies to create a closed loop of the exhibition health industry and promote close cooperation between regions, the 2021 Shenzhen International Touch and Display Exhibition blooms in Pengcheng and radiates to southern China. It is committed to creating an unmissable annual industry feast for all touch display practitioners, making every track of smart display full of vitality and vitality. Driven by the rapid development of intelligent technology and the application environment of Industry 4.0, the touch display industry in full swing is riding the wind and waves and ushering in a new round of rapid development cycle. The 2021 Shenzhen International Touch & Display Exhibition, which brings together the industry's top resources, will continue to help the industry seize the trend, gain insight into market trends from a multi-dimensional perspective, help professional visitors meet new industry partners, and enrich and optimize the existing supply chain. Find cutting-edge equipment, view star exhibits, optimize supply chains, innovate application scenarios, and increase commercial value. Come to the 2021 Shenzhen International Full Touch and Display Exhibition for one-stop shopping~
List of concurrent events at the 2021 Shenzhen International Full Touch and Display Exhibition
2021 Shenzhen International New Display and Touch Elite Summit
2021 Touch Display Application Scenario Developer Conference
2021 Shenzhen International Smart Cockpit and Vehicle Display Summit Forum
2021 The 4th Global Commercial Display Application and Innovation Theme Forum
2021 Shenzhen International Film and Tape Innovation and Development Summit Forum
2021 (4th) Environmentally Friendly Adhesive Materials Technology and Application Innovation Forum and Upstream and Downstream Resource Matching Reception (
2021 Functional Film Innovative Application Development Summit Forum
2021 Shenzhen International Label Innovation Technology Summit Forum
2021 The 17th China Audio and Video Industry Conference
2021 SID Display Week New Technology Lecture
2021 Shenzhen International Mini/Micro LED Industry Chain Development Summit Forum
2021 The 6th Empowerment | AR/VR Cross-border Integration Innovation Forum
2021 Internet of Things Technology and Application Summit Forum
2021·5G New Materials Innovation and Development Summit Forum
2021 6th Die Cutting/Coating Technology Seminar
2021 "Membrane" Black Technology Conference
2021 ESD+ Industry Innovation and High-Quality Development Seminar
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