To support the Service Trade Fair, Leyard Group provides a full range of visual effects services

From August 31st to 5th, the 2022 China International Fair for Trade in Services opened grandly in Beijing. As a global leader in visual effects technology, Leyard provides comprehensive visual effects services for multiple exhibition halls in the dual venues of Shougang Park and the National Convention Center of this year's Service Trade Fair, bringing a refreshing and immersive exhibition experience to exhibitors and contributing to the successful holding of the Service Trade Fair.

On the opening day of September 1, Cai Qi, member of the Political Bureau of the CPC Central Committee and Secretary of the Beijing Municipal Party Committee, attended the CIFTIS in person and visited the Metaverse immersive interactive experience area jointly created by Leyard, Shang Yicheng Group, and Green Shenzhen.

This service trade fair will set up the Metaverse Experience Hall industry theme for the first time. Focusing on the concept of "technology as the foundation, creativity as the source, and experience as the key", three major scenes including the Innovation Release Hall, the Digital Art Museum, and the Metaverse Game Hall will be created to completely demonstrate the new scenarios and new business formats of the Metaverse in promoting the development of the cultural tourism industry, and promote the Metaverse from concept to application.

Leyard made full use of the Winter Olympics heritage to maximize the utilization efficiency of the Winter Olympics heritage. It reused the display products for the opening and closing ceremonies of the "Winter Olympics" and teamed up with Shang Yicheng and Green Shen Tong to build a display space of over 400 square meters in Hall 10 of Shougang Park.

By creating a multi-dimensional perceptual space, a fully immersive interactive gaming experience is achieved, including games such as immersive basketball interaction and modern warfare. This new form of immersive interactive experienceformat, improve audience participation, and attract many exhibitors to stop and experience in the exhibition area.

(Li Jun, Chairman of Leyard Group, was interviewed by the media)

At the same time, Leyard assisted the Economic Development Zone to create a 30-year urban change time corridor, future city display, and "Speaking of the City" display. Through immersive projection video display, it focuses on typical events, regional changes, and development achievements in the 30 years of construction and development of the Economic Development Zone.

Leyard has been deeply involved in the display field and has achieved fruitful results. LED display products present diversified forms and application scenarios. At this CIFTIS, Leyard's display products were used in the major themed exhibition halls of the CIFTIS.

In all previous CIFTIS, the Beijing New Audiovisual Exhibition has attracted much attention. Leyard's 8K Micro LED ultra-high-definition display once again supports the Beijing New Audio-Visual Exhibition, creating a 5G+8K ultra-high-definition cinema, focusing on the transformation of smart broadcasting and television Winter Olympics results, new audio-visual experience scenarios in the Yuanverse, new consumption in the digital economy, and Beijing's new audio-visual development ecology.

(Assisting the Economic Development Zone to build a 30-year urban time corridor)

Many museums and science and technology museums made wonderful appearances at this Service Trade Fair. Leyard's 8K ultra-high-definition large screen helps the China Film Museum achieve the perfect integration of technology and art. It is particularly worth mentioning that in August this year, Leyard and LG Electronics jointly developed the second-generation LG LED Cinema (P2.5, 10m, 4K)电影屏，再获DCI认证，并正式推向市场，积极探索中国电影市场。截至目前，利亚德已收到10块该型号电影屏订单，将在全球范围内安装使用。

In addition, at this Service Trade Fair, Leyard display products helped the People's Daily Digital Media, Beijing Engineering Survey and Design Association, carbon neutrality and green technology exhibition area and other stunning appearances.

As a global leader in visual effects technology, Leyard lives up to its responsibility as a national brand, giving full play to display product technology and advantages, and contributing wisdom and strength to the open development of service trade.