To win a decisive victory, you must have confidence, and the beginning is all about the beginning.

The sound of firecrackers is still lingering in my ears, and the strong flavor of the New Year is still wafting in my heart. People who have just finished the long vacation are returning to work one after another. The plan for the year begins in spring. For the LED display industry, the key to the overall development of the enterprise and to achieve a good start for the enterprise must start from this spring.

Looking back at 2015, the growth rate of the LED display industry has slowed down significantly, the industry market demand has been cold, companies have increased production without increasing revenue, revenue has not increased profits, conventional LED display products have shrunk profits, and the industry is subject to internal fluctuations and chaos; the wave of layoffs, bankruptcies and reshuffles continues; mergers and acquisitions led by listed companies or key companies have been frequent... But looking back at 2015, the LED display market is still promising:

Beijing has won the right to host the 2022 Winter Olympics, and the LED display industry has ushered in new historical opportunities; the 1.27 trillion transportation project of the National Development and Reform Commission will bring a broad market and business opportunities to the LED display industry; during the "Twelfth Five-Year Plan" period, the military's national defense informatization construction is going through a stage from "demonstration" to "popularization". It is expected to gradually replace the original indoor large-screen display to compete in the potential 100 billion defense information market; according to the "2015-2020 China Outdoor Advertising Industry Market Prospects and Investment Strategic Planning Analysis Report" released by the Qianzhan Industry Research Institute, the global outdoor advertising market is expected to reach 50.7 billion U.S. dollars in 2020.As a new trend in outdoor advertising media in the 21st century, the future market prospects are also immeasurable.

Today's LED display companies are in the "crucial leap" from large to strong. To avoid the risk of disordered price competition among companies and to constantly renovate product standards, the key lies in what state the company will fight and what attitude it will start with.

Browsing online news recently, reports on light pollution and sound pollution from LED displays still occupy a strong position. Large-scale reports are the "sorrow" of LED displays and have also become the "pain" of public life, but this should bring deeper thinking to LED display companies. In the process of R&D and production of LED display products, we should not only take the needs of customers as the starting point, but also should closely follow the feelings of the masses, develop and produce products that are truly praised by customers and the public.

A century-old plan based on quality and innovation. The development of LED display screens is uneven, and there is no completely unified industry standard. Because there is no complete standard system, it is often difficult for many LED display screen companies to "do as the locals do" when entering foreign markets. For products to enter foreign markets and compete for a place, they need not only excellent quality, but also continuous innovation. This kind of product innovation cannot be just following others, but requires companies to take the initiative and become the industry leader. Only in this way can companies compete for a place in the industry.In an invincible position.

Looking forward to the future development of the LED display industry, the trend of big players and Evergrande continues unabated. A good start and a good start depend on the concerted efforts and united efforts of all companies in the industry to prevent individual companies from working alone. There must be competition among enterprises as well as mutual support and cooperation. LED display companies should join forces in a cooperative manner, effectively integrate resources, make up for their own shortcomings and deficiencies, strengthen their own strength, and achieve a win-win situation.

The tide is flat and the banks are wide, the wind is blowing and the sail is hanging. In 2016, we are full of ambition and confidence, making good decisions and starting a good game, and going all out to make the LED display industry healthier and achieve sustainable development.