This event provides an in-depth analysis of Unilumin Group's dual-brand strategy of "Angeli + Unilumin Lighting" in the lighting field. The company will respond to market expectations with two differentiated positionings of "AI light intelligence" and "mid-to-high-end road tunnels", interpret the responsibilities of a national brand with a bottom line and responsibility, and strengthen the confidence of partners in a win-win situation.
#01 Strategic Enlightenment: Illuminating the future of the brand
In the high-level dialogue session, Lin Mingfeng, chairman of Unilumin Group, took the lead in solving the problem from a strategic perspective. He firmly reiterated the brand core of "bottom line, responsibility and innovation", and clearly used AI technology and high-light-efficiency products as the engine to promote outdoor lighting to become "intelligent, energy-saving and global". "Let light understand you, let light AI you" is not only a philosophy, but also Unilumin's in-depth understanding and solemn commitment to light.
Subsequently, Li Zhi, president of Unilumin Group’s sales and service system, further explained the dual-brand strategy of the lighting sector:
Angeli Lighting: Focus on the third and fourth tier markets, with "AI light intelligence, high light efficiency, high cost performance" As the core, we deeply cultivate rural scenes and bring high-quality lighting into thousands of households;
Unilumin Lighting: Deeply engaged in mid-to-high-end road tunnel lighting, it continues to lead in the fields of EMC, energy storage, DC systems and other solutions, and has built strong technical barriers to the industry.
#02
Brand narrative: Let the light, speak, know how to protect
The power of the brand comes from faith and temperature. Wang Haiping, general manager of the global brand department of Unilumin Group, interpreted from a cultural perspective: Angel Lighting will leverage the dual resource advantages of the group and Unilumin Lighting, adhere to the market path of "broad coverage", adhere to the bottom line and responsibility, and deliver the concept of "let light understand you, let light AI you" to every corner of the town.
Liu Junze, general manager of Unilumin Digital Culture Technology, gave an on-site demonstration: from the deep integration of AI interactive technology and lighting products to the innovative achievements of AI digital people and AI customer acquisition systems, it fully demonstrated "technology makes light understand people better", allowing the audience to intuitively see the future form of lighting.
Lu Yan, General Manager of Unilumin Lighting Product Line, finally shared in-depth the specific measures of Unilumin in product innovation, channel empowerment and win-win model from the perspective of strategic implementation, and clearly gave the implementation path:
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With "differentiated products + flat channels + full-link empowerment" As the core support, from innovative breakthroughs on the product side to precise assistance on the channel side, an all-round assistance system is formed, which not only provides a solid guarantee for the growth of partners, but also transforms the dual-brand strategy from a blueprint into a implementable and perceptible win-win solution.
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#03
Industry Witness: Authoritative Perspective, Talking about a Bright Future
In the "Channel Roundtable" dialogue session, Chairman Lin Mingfeng and General Manager of Unilumin Lighting Product Line Lu Yan and senior lighting planning expert Deng Yunzhao conducted an in-depth discussion on the dual brand strategies of Unilumin and Angelica from an industry perspective.
Unilumin is driven by AI technology and takes into account the strategy of "inclusive market" and "high-end track". All regular products of its Angeli brand have passed CCC/CQC certification, accurately matching the pulse of the market, leading the industry's intelligent upgrading and market sinking, and injecting confidence and momentum into the majority of partners across the country.
#04
Closing outlook: Let’s gather together to form a continent and walk hand in hand
At the end of the live broadcast, the host Guo Yilun reviewed the core points with the guests, and announced the exclusive cooperation policy for the live broadcast, turning the popularity of online interaction into the basis for practical cooperation. Chairman Lin Mingfeng once again extended a sincere invitation in his concluding remarks: We look forward to joining hands with more partners, using light as the medium, gathering light to create a continent, and a win-win future!
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