Unilumin Technology’s 2016 operation center tour training, Xi’an station won the first battle

On June 4th and 5th, the first stop of the tour training tour of Unilumin Technology Operations Center arrived in the northwest, and a two-day training was carried out at the Great Wall Building in Xi'an, Shaanxi. It provided all-round training from the company's basic situation introduction, LED display industry market and competitor analysis, detailed explanation of product advantages, operation center management system, program introduction and sales. The purpose was to enhance the comprehensive capabilities of the operation center, create a brand operation platform, and build a strong foundation for the construction of Unilumin's ecosystem.

With the heating up of government-led infrastructure investment in my country's municipal engineering, security monitoring, sports venues, transportation rails, etc., as well as the rapid development of outdoor media, stage performance and other industries, especially in the demonstration effect of major projects such as the World Expo, Universiade, and National Games, high-end LED display products have been increasingly widely used. Markets in various regions also show different levels of development potential and business opportunities. Customers' needs and choices are becoming more and more abundant. They not only require manufacturers to provide simple products, but also hope to provide one-stop professional solutions of "products + services".

In this regard, Unilumin Technology is based on the basic strategy of "Channel is King", constantly sinks into channels, works deeply, expands and consolidates channels according to local conditions, establishes an efficient and unified operation center, and carries out all-round training, which is a wise move to adapt to changes in the market and the times. Choosing the northwest as the first stop further reflects Unilumin’s optimism about the northwest market and its ambition to fully tap the huge potential market. Relatively speaking, the northwest region is vast and the market demand capacity is huge. However, the industry is relatively scattered, far away from the gathering place of the LED industry, and the market players are weak. Most of them are product wholesalers that focus on products but not on R&D. There is a lack of professional product and solution providers with strong comprehensive strength to guide the market. Unilumin's deep penetration in the northwest market also reflects its unique strategic vision.

The two-day training included operation center personnel from five regions: Xinjiang, Ningxia, Gansu, Qinghai, and Shaanxi. Unilumin Technology focused on the future trend positioning of the LED industry, capability improvement, response to low-price products, industry development, cooperation with major customers and other practical operational ideas, combined with company introduction, Specific content such as product details, operations management, and competitor analysis were unfolded. Mr. Xie Zhenyu, Marketing Director of Unilumin Display Division, first reviewed the achievements of the past year and looked forward to the huge development potential in the next few years. Through competitor analysis, Unilumin Technology's status and development trends in the display industry were demonstrated. Combined with the detailed company introduction and product introduction, the operators participating in the training had a deeper and more intuitive understanding of Unilumin Technology. In addition, the product department and regional management department also gave focused explanations on integrated control, supporting equipment, solution sales, etc., to help the operation center upgrade and transform, and actively build a new solution sales operation team. One-on-one communication was carried out at the training site, and specific solutions were discussed and exchanged on the problems and difficulties that the respective operation centers may encounter in the current and future development to help solve practical problems.

This training further strengthened the connection between Unilumin headquarters and the Northwest Region Operations Center, increased the operation center's understanding of Unilumin technology, and clarified the direction and strategy of market development. Everyone expressed more confidence in Unilumin's operating model, laying a solid foundation for strengthening the service and sales teams of the operation center, building the Unilumin ecosystem, enhancing brand awareness and expanding market share.