Unilumin’s 700㎡ naked-eye 3D giant screen debuts in Xunyang, creating a new landmark in Jiujiang’s cultural, business and tourism industry!

Recently, the 700㎡ outdoor LED display screen built by Xinlv Group and Unilumin Technology for the Xinlv Xunyangli 1723 project was successfully lit.

With its realistic naked-eye 3D visual effects and strong immersive visual impact, it has attracted a large number of citizens and tourists to check in since the first day it was lit up. The project has become increasingly popular, and the city's business and life quality have been comprehensively upgraded.

▲Naked-eye 3D giant screen (picture from the official public account of Xinlv Group)

It is understood that the Xinlv Xunyangli 1723 project covers an area of ​​approximately 72.98 acres and includes three major spaces: a trendy urban cultural and business tourism themed block, urban modern serviced apartments, and an ecological green humanistic residential area. The project comprehensively integrates the area's historical, cultural and tourism resources, and builds a new pattern of urban public space that integrates culture, tourism, commerce and ecology. It is committed to creating a new model of Jiujiang city's cultural showcase, a city-level cultural, business and tourism destination and a new landmark with "cultural, business and travel" diversified consumption and diversified new products.

▲Naked-eye 3D giant screen (picture from the official public account of Xinlv Group)

In order to match the landmark positioning of cultural and commercial tourism, the large screen adopts the industry's cutting-edge LED display products and display control technology. Surface smoothing technology is specially used at the corners of the screen, breaking through the traditional LED large screen presentation method. It can provide outdoor realistic, ultra-high-definition, and immersive naked-eye 3D visual effects 7×24 hours.

Through the naked-eye 3D large screen, citizens can trace the history of Xunyang for thousands of years, and also look forward to the magnificent future under the light of optical display technology. Under the dual empowerment of naked-eye 3D large-screen culture and technology, the Xinlu Xunyangli 1723 project has been transformed into a "24-hour fashionable lifestyle venue that never ends". The Xunyang East Road business district has been fully activated, adding new impetus to the urban renewal of Xunyang's old city and the upgrade of Jiujiang's cultural tourism.

The night-time economy and cultural tourism industry are heating up again

The integrated development of light and display is the general trend

Recently, the General Office of the Ministry of Culture and Tourism issued the "Notice on Carrying out the Construction of the First Batch of National Nighttime Culture and Tourism Consumption Clusters", which clearly stated that more than 200 national-level nighttime culture and tourism consumption clusters will be selected and constructed in batches that are in line with the direction of cultural and tourism development, have rich cultural connotations, outstanding regional characteristics, large scale of cultural and tourism consumption, high consumption quality and level, and have a typical demonstration and leading role. The issuance of the "Notice" has added heat to the already booming night-time economy and cultural tourism industry development.

At a time when the consumption model is advancing from a single business format to a diversified industry and scene integration model, creating a cultural, business and tourism complex with "commercial display + lighting + culture + creativity" has become a powerful starting point for the development of the night economy and cultural tourism industry in various places.

In recent years, through the scientific integration of culture, creativity & creation, and light display, Unilumin has formed a new commercial complex light display solution that integrates LED application hardware, display control operation and maintenance software, creative content, and intelligent interaction. It can provide customers with a full-scenario, one-stop service covering the external cultural and creative landscape of the new commercial complex, internal immersive space (immersive atrium, immersive studio, etc.), light display interactive experience, XR commercial applications, and naked-eye 3D creative content.

In addition to the Xinlv Xunyangli 1723 project, Unilumin has successfully built many urban commercial landmarks such as Guangzhou Yuehui City, Chongqing Jiefangbei, Jiangsu Yancheng Old West Gate, Hefei Jingdong Super Sports, etc., which has greatly activated local commerce and night-time economy.

In the future, Unilumin will continue to give full play to its technological advantages, closely focus on user needs, continue to explore the further integration of display technology with creative and cultural industries, steadily promote the integrated development of the night economy and cultural tourism industry, help people live a better life, and inject more momentum into the high-quality development of the urban economy.