Since the government implemented subsidies for home appliances going to the countryside, various home appliances have become popular in the rural market. Can LED lighting products, like home appliances, be smoothly sent to the countryside and entered into thousands of rural households?
Our country is a large agricultural country. The main lighting products currently used in rural areas are incandescent lamps and energy-saving lamps. It is reported that 1 billion incandescent light bulbs are sold in rural areas every year, which shows how huge this market is. After the "incandescent ban", if these 1 billion incandescent lamps can be converted into LED lamps, you can imagine how big this market will be. China's third- and fourth-tier cities and rural county, town, and township-level markets are brewing huge opportunities, attracting more and more corporate attention, and becoming a new bright spot for corporate performance growth. But can LED lights enter the rural market so easily? What obstacles will they encounter when entering the rural market?
Since the country promoted energy-saving lighting, the rural market has been further stimulated. However, the biggest problem currently restricting the promotion of LED lighting is the price of LED lamps. The price of some brands of LED lamps is several times that of ordinary energy-saving lamps and dozens of times that of incandescent lamps. Faced with such prices, it is still difficult for consumers to accept it. Although the price of LED lamps has been declining, there is still a certain distance from the price that consumers can accept. There are three main factors that affect the price of LED lights:
First, the cost of the radiator is high. If you use an aluminum shell radiator, the heat dissipation effect is good, but the price is relatively high. For LED bulbs with low power, the heat dissipation requirements are not high, you can use a plastic shell radiator, then the cost will be greatly reduced, and the overall price will drop a lot.
The second is the price of LED application power supply. Power supply has always been the weakest link of LED lamps. Generally, problems with LED lamps are mostly caused by power supply problems. The cost of power supply basically accounts for about 20% of the cost of lamps. If the power cost can be reduced, the price of the entire lamp will also be reduced.
Third, LED lamp manufacturers have no core technology. The upstream of the LED industry is basically in the hands of foreigners, so the cost of LED chips is relatively high. However, as the technology and quantity of LED chips increase, larger-size wafer production processes are adopted, and the cost is also declining. If the unit price of LED lumens can be reduced to a level comparable to that of current energy-saving lamps, then LED lamps will still have advantages in competing in the rural market.
So for LED lamp manufacturers, to enter the rural market: first, they must develop products in a targeted manner, strengthen brand promotion, and provide services. Secondly, for agents, agents should also pay attention to each distributor and work hard on logistics, publicity and service. In short, it will take some time for LED lamps to fully enter the rural market, and it will also require the efforts of LED lamp manufacturers.
ANNA