Will OLED threaten LED displays? Industry insiders say this

During this year’s May Day holiday, many OLED TV brands such as LG, Skyworth, Changhong, and Konka competed for beauty, and some products even attracted rushes, with supply exceeding demand, creating a lively scene.

In addition, it is reported that Apple will use OLED screens on the iPhone updated in 2017, and plans to use this screen on iPads and MacBooks. Samsung may have obtained the exclusive right to supply OLED screens for the 2017 iPhone.

Analysts believe that OLED will be the next generation of mainstream display technology. As OLED technology continues to mature, yield and production capacity increase, its application scenarios will involve smartphones, smart hardware, VR, lighting and many other fields.

Will the rapid development of OLED technology pose a threat to LED displays? If so, how big is the threat? How long will it take to arrive?

Cai San, marketing director of Unilumin Technology, said that OLED will not pose a threat to LED displays because OLED is expensive, has low yield, and cannot be applied in large areas.

Ming Jianhua, general manager of Leyard, believes that OLED will pose a certain threat to LED displays. However, since the seaming problem of OLED is difficult to solve, OLED will have little impact on LED displays.

"The impact is inevitable. The extent of the impact depends on the improvement of the OLED material. Moreover, OLED only affects indoor small spacing. Outdoors, OLED still cannot threaten the status of small spacing. The current cost of OLED is relatively high. If the cost problem of OLED can be solved, then it will subvert all indoor display products." Zhang Huabin, general manager of Absen's China business area, revealed.

"It will definitely have an impact," said Zhao Chunlei, deputy general manager of Dongshan Precision Marketing Center. "Although OLED has no way to solve the problem of seamless splicing at this stage, once OLED is put into volume, its cost will drop faster than LED. Its stability and mass production models are much better than LED displays. It will definitely have an impact on LED displays, but this impact will only take three or four years."

"In the short term, OLED will not pose a threat to small spacing due to problems such as unsolvable seam problems, low yield, low light efficiency, short life, and high cost. However, with the advancement of technology, these problems may be gradually solved. For small spacing, OLED may be a powerful enemy." Chen Deshi, general manager of Shanghai Sansi, believes.

Wang Ruiguang, general manager of Xida Electronics, does not think this threat will be big. He explained: "The primary opponent of OLED is not LED, but LCD. OLED's cost, lifespan, and luminous efficiency cannot be compared with LED, and its competition with LED will have a long way to go."

The author believes that the impact of OLED on LED displays is inevitable, and the impact is on indoor LED displays, but does not pose a threat to outdoor LED displays.

Technology is always advancing, and any technological product has its limitations of the times, just like small spacing will replace DLP and some liquid crystal LCDs. However, the development, maturity and application of any new technology will not happen overnight. This impact should not come in the short term. Even if OLED will impact the inherent status of LED displays in the future, it will not simply completely replace it. It is more likely that the two will coexist and develop and complement each other.

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