According to customs statistics, my country's LED display exports will reach approximately 10.482 billion yuan in 2024, a year-on-year increase of approximately 2.22%. Judging from the data, my country's LED display exports will still maintain a growth trend in 2024. The growth rate is hard-won, especially considering the complexity and uncertainty of the global economic situation. This achievement is still worthy of recognition.
As an important display technology, LED display screen has been widely used in various fields, such as advertising, entertainment, sports, transportation and other fields. With the continuous advancement of technology and the continuous expansion of application fields, the market demand for LED displays is also continuing to grow. Therefore, the growth of my country's LED display exports also reflects this market trend.
However, we also need to note that a lower year-on-year growth rate may mean that market competition is becoming increasingly fierce, or it may be affected by some external factors, such as the global economic slowdown, trade protectionism, etc. Therefore, my country's LED display companies still face global market challenges and competition.
It is worth noting that the number of companies involved in export business in my country's LED display industry is increasing rapidly ("LED Screen Display World" estimates that the number has reached 400).However, the total export volume in 2024 will increase very little, and the reason may be related to the decline in global display product prices. Some export entrepreneurs in the industry said that in December 2024, the unit price of conventional display products dropped by about 15% year-on-year. In the face of more and more overseas competition, corporate profits are also declining year by year, but the cost of foreign trade business expansion has not been reduced at all.
Companies that have participated in overseas exhibitions in the industry have made a calculation: for a standard booth of 9 square meters, the cost of a single booth is as high as about 45,000 yuan. If it is in Europe and the United States, the travel expenses for two people to participate in the exhibition will not be less than 50,000 yuan. If the booth location is not good, the effect is difficult to reflect, and this overseas expansion can only be regarded as an overseas trip.
Exports of LED display screens to five continents in 2024
From a regional perspective, my country's LED display screen exports to the Asian market in 2024 will be approximately 5.549 billion yuan, a year-on-year decrease of approximately 0.66%, but the proportion will increase by 2 percentage points year-on-year. The export volume in Africa was approximately 315 million yuan, a year-on-year increase of 30.11%. The European export volume was approximately 2.152 billion yuan, a year-on-year decrease of approximately 0.67%. Exports from the Americas were approximately 2.26 billion yuan, a year-on-year decrease of approximately 5.52%. Oceania's export volume was approximately 183 million yuan, a year-on-year decrease of approximately 25.09%.
In 2024, my country’s LED display export markets in various regions around the worldPerformances exhibit significant diversity and complexity. As the traditional main export region, the Asian market has experienced a slight year-on-year decline in export volume, but its proportion has achieved positive year-on-year growth, showing the Asian market's continued demand and stability for my country's LED display products. At the same time, the African market has shown strong growth momentum, bringing new growth points to my country's LED display exports. The European market remains stable, but the markets in America and Oceania face certain challenges. Below is a detailed evaluation of each regional market.
Asian market: seeking breakthroughs amid stability
In 2024, my country's LED display exports to the Asian market will be approximately 5.549 billion yuan, a year-on-year decrease of approximately 0.66%. Although this number seems slightly bleak, it is worth noting that the share of the Asian market increased by 2 percentage points year-on-year. This shows that despite facing certain market competition pressure, my country's LED display market share in Asia is still stable and growing.
This performance in the Asian market is due on the one hand to the continued development and technological innovation of my country's LED display industry, which gives the products significant advantages in terms of cost performance, performance and quality. On the other hand, the rapid development of emerging markets in Asia, especially Southeast Asia and South Asia, has provided a broad market space for my country's LED display products. However, in the face of increasingly fierce market competition, my country's LED display companiesThe industry also needs to continue to work hard in technological innovation, brand building, market expansion and other aspects to further enhance its competitiveness and influence in the Asian market.
African market: huge potential and strong growth
The African market is a highlight of my country's LED display exports. In 2024, the African region's export volume will be approximately 315 million yuan, a year-on-year increase of 30.11%. This growth rate is not only much higher than the global average, but also much higher than the export growth rate of my country's LED display screens in other major regions.
The strong growth of the African market is mainly due to the infrastructure construction and economic development in the region. In recent years, African countries have made significant progress in infrastructure, urbanization, and information construction, providing a broad market space for my country's LED display products. At the same time, the African market has a strong demand for cost-effective products, and my country's LED display products exactly meet this demand. Therefore, my country's LED display companies have huge development potential and market prospects in the African market.
The European market: remains stable, competition intensifies
The European market is one of the traditional export areas for my country's LED displays. In 2024, the European region's export volume will be approximately 2.152 billion yuan, a year-on-year decrease of approximately 0.67%. Although this figure is slightly low, considering the maturity and competitiveness of the European market,Despite the level of competition, this performance is still acceptable.
The European market has higher requirements for product quality and performance, and the market competition is fierce. Chinese LED display companies need to continuously improve product quality and technical level in the European market to meet the needs and expectations of the local market. At the same time, it is also necessary to strengthen brand building and market promotion, improve product visibility and reputation, and stand out in the fierce market competition.
The American market: Facing challenges, adjusting strategies
The American market is one of the important regions for my country's LED display exports. However, the export value of the American market in 2024 will be approximately 2.26 billion yuan, a year-on-year decrease of approximately 5.52%. This relatively large decline shows that my country's LED display screens face certain challenges in the American market.
The challenges in the American market mainly come from two aspects: first, fierce market competition, especially competition from local and international companies from developed countries such as the United States and Canada; second, the rise of trade protectionism and trade barriers, causing my country's LED display products to face higher tariffs and trade restrictions.
Faced with these challenges, my country's LED display companies need to adjust their market strategies, strengthen technological innovation and brand building, and improve the added value and competitiveness of their products. At the same time, it is also necessary to actively seek diversified export channels and market expansion methods to reduce dependence on a single market and reduce market risks.
Oceania market: Declining demand, seeking opportunities
The Oceania market is one of the smaller regions for my country's LED display exports. The export value of the Oceania market in 2024 will be approximately 183 million yuan, a year-on-year decrease of approximately 25.09%. This large decline indicates that the demand for my country's LED display products in the Oceania market has declined significantly.
大洋洲市场的下滑受到多种因素的影响，当地经济波动、市场需求变化、贸易政策等都对我国LED显示屏的出口形成挑战。面对这一挑战，我国LED显示屏企业需要深入分析大洋洲市场的需求和变化，积极寻求新的市场机遇和拓展方式。 At the same time, it is also necessary to strengthen cooperation and exchanges with the international market to improve the internationalization level and competitiveness of products.
写在最后
2024年我国LED显示屏在各区域的出口市场表现呈现出显著的差异性和复杂性，针对不同区域市场的特点和挑战，我国LED显示屏企业需要制定切实可行的市场策略和发展规划，以提升在全球市场的竞争力和影响力。
未来，随着全球经济的持续发展和信息化建设的不断推进，我国LED显示屏产业将迎来更多的发展机遇和挑战。 my country's LED displayDisplay companies need to continuously strengthen technological innovation and brand building to improve product quality and performance levels; at the same time, they also need to actively expand domestic and foreign markets and strengthen cooperation and exchanges with international markets; in order to achieve sustained and healthy development and promote the progress and development of the global LED display industry.
Although the domestic macro-economy has declined in recent years, the domestic LED display market sales still account for about 73% (reaching 39 billion yuan in 2024). Stimulated by various domestic policies, it is believed that the LED display industry will usher in another wave of rapid growth in the next few years. For this reason, we also recommend that enterprises in the industry, especially small and medium-sized enterprises, should not blindly expand overseas markets and abandon the large domestic market.
ANNA