During the reporting period, the company optimized its business structure and strengthened its overseas market layout. In the first half of the year, overseas market revenue accounted for 50% of the overall revenue; newly signed contracts in overseas marketsOrders were 155 million yuan, a year-on-year increase of 17.68%. However, due to the long delivery cycle of some projects, revenue was 167 million yuan, a year-on-year increase of 0.92%. At the same time, due to the increase in new orders signed in the film and television industry, the company's domestic market revenue was 167 million yuan, a year-on-year increase of 6.40%.
In the first half of 2024, Alto Electronics will adhere to the "AI + Video" strategy, increase the research and development and application of artificial intelligence technology, deeply explore advantageous industries such as film and television, finance and communications, leasing and sports, and digital content, actively establish an industry ecosystem, continue to promote cost reduction and increase efficiency, and help the company achieve steady development in a complex environment.
In the field of film and television, the newly signed orders amounted to 79 million yuan, a year-on-year increase of 65.10%, and the revenue was 102 million yuan, a year-on-year increase of 30.23%; it is worth noting that in terms of movie playback, the company has delivered a total of 20 LED movie screens.It is in a leading position in new application fields;
In the sports field, in 2024, which is the year of sports, the company signed new orders of 83 million yuan, a year-on-year increase of 57.02%; it achieved revenue of 49.2 million yuan, a year-on-year increase of 116.47%, and won the bid for an LED display system and operation project for a large-scale sports event in ASEAN;
In the field of digital content, the company's controlled subsidiary Chuangxiang Digital focused on miniaturized XR virtual live broadcast solutions and achieved revenue of 7.93 million yuan, a year-on-year increase of 192.96%. It self-developed and launched a new generation of AI +
In the first half of the year, Alto Electronics strengthened its investment in the field of AI, and quite effective. The company's "Digital Human Application Technology Research in the Metaverse Scenario" project once again won the 2023 "Shenzhen Artificial Intelligence Industry Application Award"; at the same time, the company established a joint laboratory with the School of Electronic Information and Electrical Engineering of Shanghai Jiao Tong University, committed to promoting AI technology to deeply empower the intelligent video industry; in addition, the company established the "Shenzhen Association for Science and Technology Haizhi Workstation", which is expected to accelerate the introduction of key overseas talents in AI and other aspects, enhance artificial intelligence research and development capabilities, deepen the "AI + video" strategy, and create more value for customers.
Alto Electronics stated that in the second half of the year, it will continue to adhere to the "AI + video" strategy, deepen its advantages and blue ocean industries, strengthen AI and digital technology research and development, further consolidate its dominant position in the film, television and sports fields, deeply explore the market demand for XR virtual live broadcasts, increase the application of AI technology in the financial field, strive to improve the company's performance, and actively reward investors.

ANNA