Peter Drucker is known as the "Father of Modern Management". He insisted on management ideas with humanistic care as the core, and believed that people, society and beliefs are the foundation and core of management. His ideas and works have influenced countless scholars and entrepreneurs who pursue innovation and best management practices. The "Peter Drucker China Management Award" aims to promote Drucker's Boyar management ideas, promote China's management progress and healthy social and ecological evolution, and is committed to creating a respected award in the Chinese management community. It also represents a high-value honor in the management community.
At the forum, Absen Chairman Ding Yanhui was invited to share best management practices and discuss management experiences with top international management scientists, industry leaders and innovative practitioners. Using Peter Drucker's core concepts of "creating customers", "activating individuals" and "social responsibility" as a framework, he systematically clarified Absen's journey from Shenzhen to the world and its growth into a global leader in the LED display industry.Brand management logic.
Peter Drucker believed that the purpose of a company's existence should not be to simply pursue profits, but to "create customers." Absen implements this concept throughout its global operations, refusing to fall into low-level "parameter competition", defining technological leadership based on customers' real needs, achieving product value innovation by meeting and exceeding customer needs, and establishing long-term competitive advantages.
It is this persistence in essence that enables Absen to build a solid foundation in the global market in the fierce market competition. Even in the face of adversity and challenges, it can still firm its direction and achieve steady development. In the first three quarters of 2025, Absen achieved operating income of 2.872 billion yuan, a year-on-year increase of 5.66%; net profit attributable to the parent company was 185 million yuan, a year-on-year increase of 57.33%. Key indicators were better than those of its main competitors, and its operating situation was stable and improving.
Build organizational resilience and inspire employees’ potential by “activating individuals”
In terms of organizational management, Absen firmly believes that “the essence of management is to inspire people’s goodwill and potential” and regards employees as the core assets of the enterprise.
By practicing the corporate culture with "truth" as the core, promoting the construction of digital operation system and implementing three-level cooperationThrough a series of initiatives such as the partnership mechanism, Absen is committed to transforming employees from "executors" into "career communities", stimulating employees' potential and advantages, and allowing ordinary people to achieve extraordinary results. The implementation of these management concepts has enabled Absen's global team to maintain a consistent value consensus, significantly improved organizational creativity and resilience, and enabled overseas business to maintain double-digit growth for three consecutive years.
Paying attention to the social responsibility of enterprises is one of the core concepts of Peter Drucker's management thinking. He believes that the third task of managers is to respond to social values, and assuming social responsibility is the cornerstone of the long-term development of enterprises. Absen regards social responsibility as a "must answer" for the company's internal growth, and integrates social responsibility into the overall sustainable development of the industry through close collaboration with global ecological partners.
Enterprises grow by creating wealth and have greater development value by assuming responsibility. Absen actively assumes industry responsibilities and promotes industry compliance. By advocating eight major LED display standards covering safety, health, environmental protection, quality and other dimensions, Absen actively leads industry standardization, vigorously promotes branded products, and accelerates the construction of a healthy industry ecosystem. In addition, Absen also actively invites global customers to enter China, using business as a carrier to promote cultural exchanges and integration between different countries, regions and ethnic groups.
Absen’s 25-year development history is a vivid annotation of Peter Drucker’s thoughts of “creating value, activating individuals, and taking responsibility”. Winning the "China Management Award in Memory of Peter Drucker" is not only an affirmation of Absen's past management achievements, but also expectations for future development. Taking this as a new starting point, Absen will continue to practice Peter Drucker's management philosophy and become a global leader with both stability and responsibility in the industry integration.
ANNA