Accepting all rivers and inheriting the mission: Seeing the soft power of "Tianying's Light" through the 2014 Guangya Exhibition

A few days ago, the 19th Guangzhou International Lighting Exhibition came to a successful conclusion at the Pazhou Complex of the China Import and Export Fair. Jiangsu Tianyingzhiguang Optoelectronics Technology Co., Ltd. (hereinafter referred to as "Tianyingzhiguang") takes "Tianyingzhiguang Aiming for Guangya" as its exhibition theme. With its bright booth layout, wonderful booth activities, and shocking guest lineup, it became the biggest highlight during this Guangya Exhibition and won full applause from the audience.

Lighting up Guangya, the booth was bustling with people

The Tianyingzhiguang exhibition hall is located in the 600-square-meter golden booth No. 3.1 Brand Pavilion B26, Area A, Pazhou Complex. It is one of the best exhibition areas in the professional lighting brand pavilion. The booth with a pyramid structure as the base and a tripod with Chinese elements as the platform attracts people to stop and watch. Entering the Tianyingzhiguang booth, the surrounding door-type display stands, leisure bars and other areas exude unique charm under the lighting. The design of the booth breaks through the traditional way of displaying products. It adopts an open design that is not enclosed or closed. Through the scenario-based and story-based booth design and lighting interpretation, it successfully achieves the harmonious unity of technology, design and humanities, leaving a wonderful visual experience for the audience.

During the four-day exhibition, there was an endless stream of visitors to Tianyingzhiguang's booth. There were exciting press conferences, program performances, keynote speeches and other activities. The intensive visitors brought Tianyingzhiguang a very high popularity.

The sea embraces all rivers and interprets the spirit of tolerance

At the Guangya exhibition site, Tianying employees were uniformly dressed in dark blue uniforms and explained products to customers and guests in an orderly manner. Their service and smiles were always courteous and courteous. Between movement and silence, Tianying people's corporate culture of diligence, integration, specialization, unity and orderliness was perfectly presented to the visitors. The Tianying Light booth design interprets the concept of "Tolerance is great" in terms of functional expression, technical pursuit and artistic style. The infinitely open square design allows visitors to come to the booth to touch not only the dazzling array of new products, but also makes them feel at home and inclusive, allowing visitors to enjoy the pleasure of light while exploring the mystery of light. Echoing the theme of "Aspiring to the Top", the booth design not only demonstrates Tianyingzhiguang's piety and worship of light, but also demonstrates its tolerance and capacity for all things.

Win-win cooperation and mutual prosperity

Tianyingzhiguang is strategically positioned as the "leader in light applications". At present, Tianyingzhiguang has achieved great results in channel franchise activities by virtue of its product advantages of "mid-to-high-end quality, mid-to-lower price" and its original "1+N distribution cooperation model" service advantages. Tianyingzhiguang insists on "independent research and development and own molds" for its products. In the field of circulation, it strives to "make high-quality LED products affordable for ordinary people" and "let high-quality LED products enter the homes of ordinary people." On the road of LED development, Tianyingzhiguang has adopted a "product diversification" strategy in order to realize the layout of "first becoming bigger and then becoming stronger". Currently, there are more than 2,170 categories, which have basically met the product needs in the five major fields of outdoor functional lighting, landscape lighting, indoor lighting, industrial special lighting, and rail transit lighting.

During this Guangya Exhibition, Tianyingzhiguang adheres to the values ​​​​of "I win, not win, and win-win is win-win", and invites peers to share the results of technological innovation with the majority of manufacturers to "build a plan for cooperation and seek common prosperity." Tianyingzhiguang hopes to work together with its partners to attract gold from the LED market.

Inheriting the mission, the responsibility is heavier than Mount Tai

Under the attention of many parties, Tianyingzhiguang has successfully become a first-line brand in the LED lighting industry with a forward-looking strategic development vision and the latest policy trends, and has successfully led the LED lighting industry to achieve new breakthroughs. At this Guangya Exhibition, Tianyingzhiguang has received widespread attention and support from all walks of life with its outstanding performance, demonstrating its strong strength and brand influence as a first-line brand in the LED lighting industry. Tianyingzhiguang will continue to pay attention to national policies, adhere to the corporate mission of "healthy city, green life", create a rich and diverse corporate culture, continue to strengthen its brand strength, and strive to become a leader in light applications with leading LED lighting technology, optimal products and services, and the strongest resource integration capabilities.

In 2014, Tianying Light will work more unswervingly around channel construction, including plans to spend 100 million to build "light application experience centers" in 10 key cities with regional radiation capabilities across the country, and continue to carry out a series of promotion activities. As a "leading brand in light applications", Tianying Light has the responsibility and obligation to contribute to the healthy development and prosperity of the LED lighting industry.

[Background information]

Jiangsu Tianying Group, where Tianying Light is located, has long been committed to environmental protection undertakings such as waste power generation and sewage treatment. It is a leading enterprise in domestic environmentally friendly new energy technologies. It has won many environmental protection outstanding contribution awards from the environmental protection department and has established a good green brand image in the market. Tianying Light is another industrial extension of Tianying Group to make its environmental protection business stronger and bigger. Tianying Light integrates optoelectronic technology R&D, manufacturing, sales and service, and has gathered a large number of optoelectronic technology R&D and marketing teams that are well-known in the industry, adhering to technology, innovation and win-win. concept, through the research and innovation of new materials, new technologies, and new marketing models, using scientific and technological lighting design and energy-saving and efficient services to provide customers with a comfortable, pleasant, and safe light environment, create a green and civilized light culture, and strive to become a global leader in light applications.