Hanchuang Enterprise: Wants to be the “Foxconn” of the LED display industry

The office established by Hanchuang Enterprise (China) Co., Ltd. in Shenzhen Industrial Park will be officially opened in the near future. Although the opening ceremony has not yet been finalized, the follow-up marketing and service plans are already underway in an orderly manner. "We are almost driving the factory crazy. In fact, I think it is too slow." When we mentioned that the Shenzhen office of Hanchuang Enterprise is making rapid progress, General Manager Xu Shixiang of Hanchuang Enterprise said with a smile.

100 placement machines create large-scale strength

Imagine the impact of more than 100 Panasonic placement machines and plug-in machines operating 24 hours a day on the LED display industry? Undoubtedly, this represents high efficiency, high quality, high reliability and reduced production costs. However, Mr. Xu said this is just the beginning.

In December 2013, Hanchuang Enterprise signed a 190 million outdoor display production equipment agreement with Japan's Panasonic. Mr. Xu said that all products of Hanchuang Enterprise are produced with Panasonic equipment. The company has world-class SMT and DIP production lines, and display products can be produced 24 hours a day, which improves the company's product scale capabilities.

Let users have high-end products at low prices

Based on the strong production capacity effect, Hanchuang Enterprise's LED display products are positioned as high-end products, including P2, P2.5, P3, P4, P5, P6 and other products, with P2 and P2.5 as the leading products, and the price will be slightly lower.

Mr. Xu said that Hanchuang’s products focus on quality and have made great efforts to improve the refresh frequency of LED displays and strengthen die-cast aluminum.

In terms of product after-sales, Hanchuang also adopts a high-end concept, so that customers can purchase and use it without any worries. The currently adopted three-year warranty period means that when a customer reports that the screen is defective or has problems, Hanchuang will immediately replace it with a new one unconditionally. This avoids wasting customers' time and improves the user experience of Hanchuang products.

New marketing model empowers industry chain integration

Hanchuang Enterprise is a high-tech enterprise established by a venture capital company with an initial investment of US$50 million. It is headquartered in Yancheng. Regarding the low threshold for employment in the LED display industry, Mr. Xu said that it still depends on the company's positioning. If it is a production-oriented enterprise, it may invest a lot in product research and development. The completion of this infrastructure construction has already put pressure on investors. But if it is a channel-type enterprise, the pressure will be relatively relieved. Therefore, no matter how the competition in the industry is and how the industry trends evolve, Hanchuang Enterprise is committed to the production and manufacturing of full-color LED displays. From production, research and development to sales services, it will develop advantages for the enterprise to help build its own brand.

With its new production base, new marketing model, and integrated industrial chain integration of capital, Hanchuang Enterprise has gradually highlighted its strength in a short period of time, unleashed its own strong productivity, and will also bring a certain impact to the industry.