On March 10, Alto Electronics issued a notice on the sales price adjustment of LED display products.
The notice shows that due to the influence of upstream market conditions, the prices of precious metals (gold, silver, copper, etc.) continue to rise sharply, which directly leads to a significant increase in supply chain costs of core raw materials for LED displays (LED lamp beads, PCB boards, ICs, power supplies, plastics and wires, etc.).
Faced with the objective reality that raw material prices continue to rise, Alto Electronics stated that the company has internally optimized product cost increases to the maximum extent in the early stage through optimizing R&D design, upgrading production processes, centralized material procurement, and strengthening supply chain collaboration.
Against this background, starting from March 10, 2026, the sales prices of most of the company's LED display products will be increased by 5% to 10%. The specific product price adjustment details are subject to the latest quotation officially provided by Alto.
It is reported that previously, LED display companies such as Leyard, Unilumin Technology, Lamp Video, and Monsto Technology have also announced adjustments to product prices. Among them, Leyard announced that it will adjust the prices of most LED display products by 3% to 15% starting from February 10, 2026; Unilumin Technology announced that it will adjust the prices of the group’s display product lines starting from January 30; Lamp Video announced that it will increase the price by 5% to 15% based on the current price. The specific range will be determined according to the product model and procurement scale.
In addition to LED display companies, the LED industry has also recently launched a wave of price increases to cope with rising upstream cost pressures. Zhaochi Co., Ltd., Mulinsen, Bull Group, Seton Lighting, Tiandian Optoelectronics, Inventronics, Sanan Semiconductor, Smed and other companies have successively announced increases in product prices, involving multiple upstream, midstream and downstream links such as LED lamp beads, PCB boards, driving power supplies, commercial TVs and lighting equipment.
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