After seeing this, many friends should have noticed that the familiar "ice screen" once again appeared on the stage of the Beijing International Film Festival. Since the "Beijing Eight Minutes" at the closing ceremony of the Pyeongchang Winter Olympics made the ice screen popular, the popularity of the ice screen in the field of stage design seems to have been on the rise and has become a "frequent visitor" to stage choreography. What is the charm of the ice screen that makes it uniquely favored by stage designers?
01. Breaking the limitations of conventional screens The ice screen presents a surreal dance beauty
The ice screen is a new type of transparent LED display, so what is the implementation principle of the transparent LED display ice screen? Its appearance looks like a highly transparent blind, and its design greatly reduces the obstruction of the line of sight by structural components. The permeability can reach more than 90%, which greatly improves the perspective effect. It is currently a display device with high definition and good perspective effect. The transparent LED display has a novel and unique display effect. When the audience stands at an ideal distance and watches, the picture seems to be suspended on the glass without affecting the original lighting function of the glass.
The transparent LED ice screen does not cause any visual obstruction to the stage space. It can be colorful when the stage needs it, and can become invisible when it is not needed. This characteristic of the ice screen allows it to perfectly restore the creative design of the stage. The LED transparent ice screen uses unique screen display technology and screen transparency features to form a three-dimensional, lifelike, virtual ideal space. Multi-screen co-display makes the image of the space move, and the stage effect enhances the sense of layering and movement. It will greatly improve the expressiveness of the program, making the LED screen seamlessly match the real scene, and is consistent with the traditional L The two-dimensional scenery effect of the ED display screen contrasts, showing the three-dimensional sense and reality of the three-dimensional space. The visual effect is shocking. It constantly brings new ideas to the audience visually and makes the audience feel the same. It makes the stage conform to the traditional aesthetic concept. It is very real whether it is viewed from a close or distant view, presenting a perfect stage effect.
02. Screen companies must first lay out patents to seize market opportunities.
Up to now, 223 relevant patent applications have been submitted in China, mainly involving improving the transparency of transparent screens (such as reducing the width of light bars, changing the installation method of light sources), enhancing the stability of transparent screens (such as improving the welding process, accelerating the heat dissipation of the screen, improving the waterproof performance of the display), simplifying the splicing and installation of transparent screens, providing flexible transparent screens, expanding the application methods of transparent screens, etc. In terms of application types, the largest number of patent applications are utility model patent applications. This shows that the technology in the LED industry is changing rapidly, so companies are more inclined to submit utility model patent applications that are authorized quickly. It is worth noting that in addition to LED display companies, there are also many cross-field companies that are also committed to the research and development of transparent displays. Google submitted a patent application in March 2016, which involves a micro-LED transparent screen that can be installed on wearable devices such as glasses. The micro LED screen can also be converted between transparent mode and opaque mode to present AR or VR effects.
As the saying goes, "If you don't have long-term worries, you will have immediate worries." This sentence is also applicable to enterprises. At present, the application of LED transparent screens has not been fully popularized. The number of display companies engaged in transparent screen production in the industry is currently relatively small, and there are even fewer companies with patents related to transparent screens. The market prospects of LED transparent screens are very promising. Some organizations predict that the market value of transparent displays will be approximately US$87.2 billion by 2025, and more and more companies will participate in it in the future. Therefore, relevant companies in this field must take precautions, combine their own strengths, find a suitable entry point from future technology development trends, invest in research and development in advance, and protect the intellectual property rights of research and development results as soon as possible, so as to achieve "products are not moved, patents come first" in order to win the opportunity in the fierce competition.
The wonderful appearance of "Ice Screen" in the field of stage choreography and even more other fields has allowed more people in the industry to see the wonderful display brought by the unique advantages of LED transparent ice screens, as well as the broad market prospects. However, due to the insufficient research and development of LED transparent ice screens by many companies in the industry, this part of the market has not developed as explosively as imagined. But this has also inspired screen companies. If they want to compete for the tens of billions of transparent display markets, they must start to pay attention to technological innovation and research and development of transparent displays. Although LED transparent ice screen display technology has not attracted everyone's attention at this stage, I believe that in the near future, when LED transparent display screen technology is further improved, LED transparent ice screen will definitely be able to pass the test and show off in a wider field.
ANNA