BOE, TCL Huaxing, Shenzhen Tianma and others are betting on Micro LED: What are the chances of winning in the car HUD market?

Since 2025, the application of Micro LED micro displays has found a new focus. Companies including Innolux, BOE, CSOT, Shentianma and other companies have demonstrated Micro LED HUD products and application innovations. It is particularly worth mentioning that these companies are also core suppliers of LCD HUD products. In the automotive field, will HUD become a new battleground for Micro LED display technology?

The automotive display market is accelerating, and panel companies are in-depth layout

"Automobiles are another 'giant' scale display market after TV, mobile phones and NB/PC." According to the latest data from Omdia, the global automotive display panel front-mounted market shipments will increase by 9.5% year-on-year in 2024, reaching 202 million pieces. In the display segment scenario with shipments exceeding 100 million, automotive is the only display segment that continues to grow across cycles.

This data means that each new car in the world is equipped with more than two screens on average. Competing for the automotive market is a "must compete" for display panel companies. For example, BOE Precision Electronics (the only sales platform for BOE's automotive display business) will exceed the 10 billion mark in revenue in 2024, a year-on-year increase of 25% to HK$13.449 billion. - From a revenue perspective, in the automotive market, panel companies not only provide OPEN cells, but are also heavily involved in the module stage. The integrity of product components is higher, vehicle models are more customized, and the added value of technology and benefits is also higher.