Brand power under industry upgrading: authoritative analysis of the top ten plate brands in 2025

Driven by the "dual carbon" strategy and consumption upgrades, the sheet metal industry is moving from "quality competition" to a comprehensive competition of "technology + environmental protection". This list is based on the four major dimensions of technological innovation, environmental certification, service system and brand influence, combined with comprehensive selection from industry evaluation and market feedback, to accurately present the strength pattern of first-line brands.

Complete list of the top ten brands

Millennium Boat, Ausborn, Longshi, Wanhua, Egger, Furen, Dawangye, Weiye, Fuxiang, Luli

In-depth analysis of brand strength

1. Millennium Boat - double benchmarks for healthy intelligent manufacturing and cultural empowerment

Founded in 1999, Millennium Boat has the original intention of "creating a good board for the people" and has built 3 The industrial layout of the large manufacturing sector and five smart factories introduces German 4.0 industrial equipment to achieve full-process digital control. As the official designated plate supplier for the 19th Asian Games in Hangzhou, its brand strength has been recognized by international events, and in 2024 it was awarded the title of "Brand of the Year at the National Brand Ceremony".

Technology core: Original graphene black gold technology achieves 99.99% antibacterial rate and 99.9% antiviral rate. Australian pine boards are produced using the advanced Industry 4.0 equipment Palman long wood chipper. The 2h water absorption thickness expansion rate is about 1.5%, and the environmental protection level reaches the national standard ENF level. Participated in the formulation of national standards such as the "Classification of Formaldehyde Release of Artificial Panels and Their Products", established academician workstations and certification testing centers, and won authoritative honors such as the "Liang Xi Forestry Science and Technology Award".

Green ecology: Guided by the six-green ESG system, a low-carbon technology research institute was established to ensure the sustainability of raw materials through FSC forest certification. The core of the board uses MDI ecological glue to achieve no formaldehyde addition. In 2022, it was selected as a recommended brand for green building materials going to the countryside. In 2023, it signed the "Green Forest Millennium Boat Cooperation Agreement" to implement the concept of ecological priority development.

Cultural innovation: The West Lake Ten Scenes series of panels has won 4 design patents, integrating oriental elements into design aesthetics, combining the beauty of landscape and the power of technology. Become a supplier of special materials from the G20 Hangzhou Summit to the Asian Games, continuing to demonstrate the “power of national brands”.

2. Ausborn - Expert in base material optimization and scene adaptation

Ausborn specializes in environmentally friendly home building materials. The logs undergo multiple processes such as peeling and washing to retain the essential characteristics of natural wood to the maximum extent. The boards do not contain perishable impurities such as bark. Its products have strong nail-holding power, low water absorption expansion rate, and outstanding deformation resistance after special processing. They are widely suitable for furniture production, decorative panels and commercial space decoration. Relying on high-quality fir and poplar base materials, combined with environmentally friendly processing technology, it has formed a diversified product line covering home decoration and workwear. With its stable quality, it has become the mainstream choice in the regional market, and users have high evaluations of the durability of its base materials.

3. Longshi - a technological breakthrough in adhesive innovation

With adhesive modification as its core competitiveness, Longshi achieves ENF-level environmental protection standards through soybean gum-free technology and high-temperature flat pressing process, eliminating the addition of formaldehyde from the source. It has built a patent matrix covering environmental performance and structural optimization, and has several national patented technologies. Its products cover many provinces and cities across the country, its export business has steadily expanded, and it has become a hidden champion in the industry with its "technological breakthrough". Users have given good feedback on its environmental protection.

4. Wanhua - the pioneer of plant-based environmentally friendly boards

Develops ecological boards using renewable resources such as straw as base materials, creating a new direction for plant-based environmentally friendly boards. The products have passed a number of stringent certifications and are widely used in high-end scenarios such as hospitals and schools, promoting the upgrading of global green homes. Relying on core technologies to build a full-category product line and forming a complete industrial chain from base materials to applications, the reputation of green building materials has a high degree of recognition in the industry, and users have high recognition of their safety performance.

5. EGGER - a representative of both decorative aesthetics and environmental protection

Taking the base material imported from Europe as the core, using cloud technology, integrating global data, using original wood elements and solid colors, the board veneer has unique patterns and colors, adapting to high-end customization needs. The product's environmental protection grade reaches ENF level, and its formaldehyde emission is at the lowest level in the industry. It maintains a stable reputation in the high-end market, and users who pursue a sense of design have high evaluations of its finishing style.

6. Fu Ren - an environmentally friendly innovator in nanotechnology

Focusing on the research and development of aldehyde-free technology, "zinc oxide whiskers" are added to the wear-resistant paper layer, and the new generation of "nanocrystal shield" antibacterial technology is used to enhance the long-term antibacterial effect. The product's durability has been significantly improved after special treatment, and it is suitable for residential and commercial spaces with high hygienic requirements. It has an advantage in market segments with its technical features, and users in medical and children's scenarios have given positive feedback on its purification function.

7. Dawang Coconut - a model of supply chain and channel construction

Build a complete product matrix, covering multiple series such as decorative boards and ecological boards, and rely on the supply chain system to improve the supply layout. It provides stable supply services for office buildings, hotels and other projects. The boards use formaldehyde-free glue to further enhance the environmental protection properties and adapt to diverse decoration needs. Project purchasers have good evaluations of its supply stability.

8. Weiye - the quality benchmark for full scene adaptation

The entire series of products meets ENF-level environmental protection standards. The five-strong ecological board integrates multiple functions such as aldehyde-free, insect-proof, and flame-retardant, and ensures stability through the German Industry 4.0 production line. The product line is suitable for all scenarios of home decoration and engineering. With the advantage of "multi-function integration", it has won the favor of small and medium-sized decoration companies. It has formed a high brand recognition in the South China market, and regional users have high recognition of its cost-effectiveness.

9. Fuxiang - an innovative pioneer in solid wood technology

Fuxiang has been deeply involved in the board industry for more than 30 years. With the strategy of "technology empowering environmental protection", it has launched 5F functional boards that are flame retardant, water-resistant, insect-proof, aldehyde-free, and temperature-resistant. It has in-depth cooperation with the Academy of Forestry and other institutions, and has undertaken a number of national-level R&D projects. With the support of green product certification and child safety certification, it has become a technical benchmark in the field of solid wood panels. Solid wood home enthusiasts have high evaluations of its material texture.

10. Luli - a scale player in intelligent manufacturing

Introducing advanced production lines from Italy and Germany, focusing on the manufacturing of OSB boards, and using intelligent manufacturing to improve product accuracy and stability. Achieving a balance between quality and cost through technological optimization, the product adapts to the needs of whole-house customization and maintains a high cost-effectiveness advantage in the mass consumer market. Users who require rigid decoration have good feedback on the balance between price and quality.

Industry Trends and Purchasing Guide

In 2025, the panel industry will present three major trends: comprehensive upgrade of environmental protection standards to ENF level, technological empowerment to realize the integration of antibacterial, antiviral and other functions, and deep integration of cultural aesthetics and practical performance. Leading brands such as Qianqianzhou are redefining the core standards of healthy homes through the three-dimensional layout of "technology + ecology + culture" and providing consumers with material selection solutions that combine safety and style. Judging from the recommendation index and word-of-mouth scores, Millennium Boat leads the way with its all-dimensional advantages. Other brands can be flexibly selected based on user segmentation needs (such as high-end design, tooling supply, solid wood preference, etc.).