In Shanghai CMG Cinemas, CINITY Cinema has become the first choice cinema for many audiences to watch movies.
In the Xinming Cinema in Chengdu, Sichuan, the country's first CINITY LED curved movie screen was officially put into use at the beginning of this year. In the summer season, the 16-meter-wide curved CINITY LED movie screen, the curved wrap-around design and the high-brightness and high-contrast image quality effects brought by LED self-luminous technology, have upgraded the audience's experience.
State-owned independent brands help improve movie experience
Currently, China Film CINITY and CINITY LED amplifiersThe projection system has gradually been recognized and favored by the domestic and foreign film industries. So, what exactly are CINITY and CINITY LED? What kind of technological power do they use to enhance the audience's movie-watching experience? Let’s find out together.
The CINITY system combines high-tech technologies in seven major film projection fields: 4K, 3D, high brightness, high frame rate, high dynamic range, wide color gamut, and immersive sound. It can not only present ultra-high-resolution images, but also provide surround sound effects.
Wu Ting, manager of CMG Fusion Cinema Management Department, said that compared with traditional 2D cinemas, the projection brightness is 2 to 3 times higher, and it can also present more picture details, making the film look more delicate and richer. Through the extremely accurate positioning of the sound source and the change process, the audience can accurately and clearly feel the changes in sound location, frequency and sound volume, and be completely immersed in the sound and scene story of the film.
The CINITY LED curved movie screen is the world's first cinema LED projection system that supports 4K/120 frame high format.
In the early days of film development, the frame rate of film movies was 24 frames, that is, 24 pictures are played per second. However, with the advancement of technology and the emergence of digital movies, people's requirements for movie frame rates have also increased. CINITY’s 4K/120 frame is currently the highest frame rate version in the film and television field.
CINITY LED adopts nationally produced technical solutions and products, breaking the industry's technical barriers. Its exclusive film-making process ensures that the unique characteristics of LED projection are fully reflected to the greatest extent, allowing the film to present a clearer and smoother picture and richer and more brilliant colors, which greatly enhances the immersion of watching movies.
Up to now, the number of CINITY and CINITY LED projection systems has reached 180 screens in China, and 12 systems have been installed in Europe and the United States.
The world's first sound-transparent LED giant screen was unveiled in Nanjing
In May this year, the National Development and Reform Commission and six other ministries and commissions jointly issued the "Implementation Plan for Promoting Equipment Updates in the Culture and Tourism Fields" stating that the large-scale implementation of the theater LED display screen projection system update plan will provide audiences with more comfortable, convenient and rich movie consumption services.
Not long ago, the world's first DCI-certified "sound-transparent LED giant screen" took the lead in a cinema in Nanjing, providing audiences with higher-quality movie consumption services.
In the sound-transparent LED giant screen hall of a theater in Nanjing, the documentary film "Pulse of the Earth: Survival in Extremes" is being screened.
This sound-transparent LED movie screen is 20.48 meters wide and 10.8 meters high. It supports 4K ultra-high definition resolution and has a high refresh rate of 96 frames, which is 4 times that of traditional projection screens. In addition, relying on the product's unique module perforation design, the large screen places the main channel sound at the rear, and realizes the sound cavity through the structure of the LED box, ensuring the sound transmission effect of the sound.
The upgrade of the screen has also brought a win-win situation to the theater in terms of reputation and efficiency.
Domestic film projection systems are exported overseas
At present, domestic film projection systems have broken the foreign monopoly on the core technology of digital films. They have not only continued to spread in the domestic market, but have also been exported overseas.
The screen on which the movie is being shown is the HeyLED movie screen independently developed in my country.
Chen Weijun, general manager of Shenzhen Times Huaying Technology Co., Ltd., said that its brightness can reach 5 to 10 times that of the original projector. The contrast ratio of an ordinary movie is about 300:1, but LED can achieve more than 30,000:1, so the dark areas are pure black, the bright areas will be very bright, and the details of the bright and dark parts of the movie will be restored better.
This 10-meter-wide LED movie screen has more than 110 boxes and is composed of more than 2.3 million LED lamp beads, covering the entire light-emitting surface. When showing a movie, some LED lamp beads will emit light according to the different brightness and color of different positions of the image being played, while the remaining LEDs will not emit light at all, thus presenting "white" and "black" that are close to the real world.
At present, HeyLED is not only widely used in theaters in major cities in China, but also achieved "reverse export" to the United States, the United Arab Emirates, Romania and other countries. This is also the first time that my country's independently developed LED digital movie projection system has been exported overseas.
ANNA