The "2016 China LED Chip and Packaging Industry Market Report" shows that China's LED packaging market size was US$8.8 billion in 2015, a year-on-year growth of 2%. The COB market demand has grown rapidly in recent years, especially in the field of high-end commercial lighting, where the penetration rate is getting higher and higher. In addition, in the outdoor lighting market, the application rate of COB packaging has gradually increased, so more and more manufacturers are involved in the COB market.
Among international manufacturers, in addition to Citizen, Sharp, Bridgelux and Luminus Devices, which have been deeply involved in the COB market in the early days, major manufacturers such as CREE, Lumileds and Nichia have also joined.
Among Chinese manufacturers, there are more manufacturers involved in COB, including Shengpu, Silicon Energy, Crescent and Tongfang. There are more and more entrants into the COB market, and the market structure has also undergone major changes. Overall, international manufacturers still dominate the Chinese COB market.
Citizen is the dominant player in the global COB market. However, in the Chinese market, since the launch of COB products, CREE has continued to increase its market share by relying on its original channel advantages and the competitiveness of its products, rising to the first place in 2015. Affected by increasingly fierce market competition, Citizen's growth rate in the Chinese market has slowed down in recent years, but it still occupies a high market share in the high-end market. Since the launch of COB products in 2013, Lumileds has achieved rapid development in the field of commercial photography, rising to third place in the ranking in 2015. It has recently significantly expanded its COB product line, and its revenue is expected to show rapid growth in 2016. Sharp and Bridgelux have seen their revenue decline in recent years due to pressure from Chinese and international manufacturers. Shengpu Optoelectronics is the leading local COB manufacturer in China. It has been deeply involved in the COB market since its establishment, and is in a leading position in terms of brand, technology and scale.
The dual-color temperature COB was launched in 2016, which attracted much attention. In addition, COB products have also been developed in special application fields such as plant lighting. Guangzhou Silicon Energy has been focusing on the COB market since its establishment. It has developed rapidly in recent years. In 2016, it successfully launched high-density and high-color rendering products, and its competitiveness in the high-end commercial photo market continues to increase.
Luminus Devices is mainly positioned in the high-end commercial lighting field. It was acquired by Sanan Optoelectronics in 2013. It has now established a production base in Xiamen to expand production capacity, and its revenue scale is expected to further expand. Nichia has launched COB products in the Chinese market for a short period of time, but it has developed rapidly. In 2016, its market share expanded rapidly due to its high cost performance. It is expected that its revenue will show substantial growth in 2016. Crescent Optoelectronics mainly produces high-power packaging products, including COB and high-power products, and has been deeply involved in market segments. In 2015, COB revenue ranked tenth.
ANNA