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Decai and Nova held overseas market exchange meeting

On the afternoon of July 28, 2016, Shenzhen Decai Optoelectronics Co., Ltd. and Xi'an Nova Technology Co., Ltd. held an overseas market exchange meeting. The international marketing teams of both parties jointly discussed the characteristics and customer needs of the overseas LED market, and conducted in-depth exchanges on experiences in developing overseas markets.

As the world's leading provider of LED display control system solutions, Nova Technology is committed to providing customers with the most excellent control systems, the most advanced point-by-point correction systems and the most complete industry application software. At this exchange meeting, Nova Technology’s International Marketing Director Han Liang introduced the characteristics of the global market and shared Nova’s “secrets of success.” Director Han believes that the economic development levels and consumption habits of various regions around the world vary greatly, so different market strategies should be adopted based on different regional market characteristics and customer needs. When developing towards international globalization, Nova has always adhered to a core strategy, which is to serve customers with heart, effectively meet customer needs, and solve practical problems encountered by customers. To this end, Nova Technologies has carried out localization construction around the world and set up branches to provide local customers with localized services and technical guidance; at the same time, it has sent engineers to other regions around the world in turns to provide technical guidance to customers. Subsequently, the two parties discussed in detail the characteristics of customer needs in each regional market, hoping that through the integration of their respective markets, technologies and resources, they can maximize the strengths of their respective companies, jointly serve global customers, and bring new experiences to customers.
As a well-known brand of LED display screens in the world, Decai Optoelectronics has been adhering to the principle of "customer first" for 10 years and attaches great importance to customer experience and service. Every year, it arranges engineers and sales staff to visit customers around the world to solve their actual problems. At the same time, the company's senior management will also conduct regular visits to important customers around the world. On the occasion of the 10th anniversary of Decai, the company has further strengthened its contact with customers and interacted with global customers through technical exchange meetings, new product launches, exhibitions and other forms with supply chain partners. It organized a two-month return visit to leasing customers with a journey of 8,500 kilometers in the domestic market. In the coming September, the company's senior leaders will lead two teams to conduct a one-month visit to international customers. In terms of product concepts, customer concepts, service concepts and market development concepts, Decai and Nova have extensive common ground. They are also very complementary in terms of market development and customer service practices, which objectively provides both parties with greater space for cooperation.

Talking about the cooperation between the two parties and the series of marketing activities held by Decai in 2016, the director of Novahan spoke highly of it. She believes that the cooperation between the two parties has completely transcended commercial relations and is an all-round cooperation including products, markets, customers and even research and development. The cooperation between the two parties at the Dubai Technology Exchange Conference in May this year was highly praised by customers, both in terms of the content and form of the event. It also brought very good market effects to the spread of the Nova brand in the Middle East.
This exchange will be the result of the in-depth cooperation between Decai and Nova. Through in-depth exchanges and communication in customer service, localization construction and other aspects, the two parties have formed a consensus to further deepen cooperation.

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