At 7:00 on the 6th, Beijing time, Rio, as the first country in South America to host the Olympic Games, finally ushered in the opening ceremony of the Olympic Games today. After experiencing complaints about poor security, poor accommodation conditions, and poor competition environment before the start of the game, the opening ceremony of the most money-starved Olympic Games in history, which everyone was originally not optimistic about, has made the whole world look at it with admiration.
Using only the simplest projector and the enthusiasm and imagination of Brazilians, it shows Brazilian culture to people all over the world, with a review of history and reflection on current social issues. The most amazing design is the "Athletes' Forest". The Brazilians planted 11,000 trees on the earth to leave a legacy for the Brazilian Olympic Games. Some netizens joked that the opening ceremony of the Rio Olympics tells you what it means to "don't have enough money and IQ to put it together."
It turns out that the opening ceremony of the Rio Olympics was very different from what people expected. From the Beijing Olympics to the London Olympics, what people saw was the magnificent grand ceremony brought by LED. At the opening ceremony of the Rio Olympics, in addition to the four large LED display screens built by Lianjian Optoelectronics for the Maracana Stadium, only laser projectors were left.
Giving up LED and choosing laser projector is just a last resort choice because of insufficient funds in Rio?
It is reported that the current Brazilian economy is in recession. The latest report released by the Brazilian Central Bank shows that the Brazilian economy is expected to shrink by 3% this year. The current political turmoil, economic downturn, and raging Zika virus have not brought the good start to the Olympic Games. All Olympic expenses need to be "careful", and the Olympic opening ceremony is naturally no exception.
Laser light sources have completely broken the photoelectric conversion mode of traditional light sources. Their lifespan can be as long as 10 years, which is 10-20 times that of traditional light sources. The maintenance cost is low, and it is more energy-saving and environmentally friendly. The energy consumption is about one-third of that of traditional TVs. No heavy metal materials that pollute the environment are used in the production process. It is highly efficient, and at the same time, the energy consumption of laser lighting is surprisingly small, which means lower power requirements. In order to compress funds but not reduce the excitement, and to combine the concept of "original" rather than "luxury", Rio uses laser projection and VR technology to show the world a dazzling dream space.
LED once created an incomparable visual feast for the Beijing and London Olympics. However, a grim reality cannot be avoided. Due to technical bottlenecks, the larger the size, the higher the price, which discourages many consumers. Therefore, laser projection technology has become the choice of many manufacturers. The amount spent on the Rio Olympics is only 1/10 of the London Olympics, but it has already achieved twice the result with half the effort. Some people even commented that the opening ceremony of the Rio Olympics in Brazil was a simplified version of the Beijing Olympics. If the 2008 Beijing Olympics made people excited, then the Rio Olympics should be eye-catching.
Many countries in South America have faced serious economic and social crises in recent years, and Brazil is one of them. South America, where the economy is shrinking, inflation is high, and social unrest is intensifying, is a key area for the LED industry to increase strategic investment. China has accumulated significant investments and strategic interests in South America and is now facing major risks. Only by reducing costs, improving brand quality, formulating new technical directions, improving conventional products and processes, and formulating solutions for customers' special needs can every piece of the puzzle in the upstream, midstream, and downstream countries become more and more closely integrated, and the synergistic effect will be presented in a stronger competitiveness.
ANNA