At the beginning of the new year 2023, everything will be updated. On January 5, the LED display industry ushered in a major announcement.
Witnessed by more than 60,000 viewers, Nova Nebula released the COEX control system. As an industry-leading control system solution, Nova COEX will assist the industrialization of Mini/Micro LED, enable various emerging application scenarios such as naked-eye 3D, virtual photography, and LED cinema, and help LED displays enter the trillion-level market.
In this regard, industry experts pointed out that Nova's COEX control system is future-oriented with three innovation dimensions: hard technology, soft insight, and innovation, helping the industry enter the large display market. The powerful combination of software and hardware of this system brings excellent display quality and subversive visual experience to the LED display; smooth control allows users to talk to the screen with ease; and powerful system integration capabilities make innovation easy and simple.
As for the future prospects of the LED display industry, the expansion and innovation of application scenarios, and how the control system can help the development of the LED display market, industry experts also gave their professional insights:
Liu Da, Chief Engineer of China Film Science and Technology Institute
Movies have very high requirements for the quality of image technology. Simply put, movies pursue verisimilitude, that is, they are close to reality. Therefore, LED virtual filming needs to achieve seamless virtual and real fusion of the real foreground and virtual background. The real foreground is mainly composed of actors and props, and the virtual background is reconstructed by real-time rendering of digital assets. Finally, the real camera directly shoots the virtual and real fusion of the foreground and background.
The LED display controller is in an important position in the link between the past and the next. It not only receives the virtual scene video signals output by the image engine and rendering cluster in real time, but also performs image segmentation and splicing of the virtual scene video signals, transmits them to the LED display module, drives the LED display screen to display synchronously, and controls and corrects the characteristics of the LED display screen through local and remote interfaces. Generally speaking, the research and development and application of LED display controllers must also keep pace with the times, continue to innovate and upgrade, and continue to improve industry fit.
Luo Ting, co-founder & deputy general manager of Experts
If we zoom out to the next five years, I believe we have already survived this weak cycle. However, after the restructuring of the underlying political and economic structures of the world, they may be similar or very different. The same is true for the future estimates of LED displays. It is indeed difficult for us to predict accurately. But what is certain is that the current rights and obligations given to LED display manufacturers by the industry are to continuously broaden the application boundaries and to continuously explore incremental markets.
So, we boldly imagine what changes will happen to the LED display industry in the next 5-10 years? With the support of Mini/Micro LED, 5G+8K and other technologies, application scenarios will definitely be further diversified and more emerging application scenarios will emerge. Mini and Micro LED technology has progressed very rapidly in recent years, and the industry already has good technical reserves. The epidemic will eventually pass. When the economy picks up and consumption recovers, we believe that we will enter a new round of new technology popularization and great growth era.
With the expansion of application boundaries and the advancement of technology, as the scenes become more diversified, the control task is not only to simply light up, but to become the hub of the entire display link. When integrated into larger and stronger display link solutions, it will need to have the ability to achieve compatibility and kill various scenarios.
LED display will obviously gradually move from 1080P to the 4K and 8K ultra-high-definition stage. More and more pixels mean that the control system must have stronger capabilities to achieve precise control of each pixel. Therefore, it must have greater load capacity and higher expansion capabilities, so that the display system can exert higher application value and make display products easy to use and accept when reaching end users.
Zhang Qiang, General Manager of Performance List
The development and changes of industry trends are driven by two factors:
The first aspect is the underlying technology of the industry and the breakthroughs and changes in core technologies. The second aspect is the promotion and improvement of user demand
As for the first aspect, judging from the development history of our industry, we have gone from single and double colors to direct plug-in full color to surface-mount full color. Every technological change will bring huge revolutions and breakthroughs to the industry.
On the other hand, changes in user needs, in turn, promote the development and changes of our core technology. From 2k to today, the front-end signals we display more have developed to 4K. In the future, we may develop to 8K. Changes in user needs will drive changes in our underlying technology.
So in terms of future development trends, the future of display technology must be towards Mini/Micro technology and a trend that can achieve the transformation of 4K and 8K resolutions.
From the perspective of a control system, it plays the role of a link and hub connecting the previous and next industrial chains.
From the perspective of control systems and solutions for connecting application scenarios, with the breakthrough of new technologies, we will surely enter some new application scenario spaces. At this time, new requirements and challenges will be put forward for application system solutions.
Today, the display industry is once again in a great period of technological iteration and upgrading. The new technology will inevitably bring a new leap and development to the entire industry. At the same time, for us, whether it is from chips to drivers to packaging to control systems, the entire industry needs collaborative innovation from all aspects to achieve new breakthroughs and promote greater development of the entire display industry in the future.
Yu Bin, Research Manager, TrendForce
From the perspective of product form, the LED display industry will continue to develop in the direction of miniaturization. With the advancement of Mini/Micro LED technology, more new ultra-fine pitch products will be developed.
From the perspective of application scenarios, the LED display industry will develop in the direction of diversifying application scenarios. With the expansion of small-pitch miniaturization, LED displays will be used in more subdivided application fields, such as home theaters, car displays, film and television shooting, etc.
Under the trend of small-pitch miniaturization, the problem of excessive cost needs to be solved. At the same time, new image quality display problems brought by new processes need to be solved. Multiple scene applications require the display system to take on more roles and have higher expansion and integration capabilities.
In the future display industry, I personally believe that control systems will play an increasingly important role in the entire industry chain.
The future miniaturization development of the LED display industry is to obtain higher display quality. As the number of pixels increases, the control system must have greater load capacity and precise control of each pixel to achieve a more consistent display effect and improve the overall display quality. In addition, the diversification of LED display application scenarios requires the control system to have more application forms. With the development trend of thinner and lighter LED display products, the control system will also be required to develop in the direction of miniaturization and miniaturization.
Looking forward to the future, Wei Guifeng, general manager of Nova Nebula Control Systems, said frankly that Nova is committed to opening up a broader horizon with every step forward. The LED display industry is actively improving, especially Mini/Micro LED, which has many benefits. As technology innovation and demand drive, more diverse application scenarios will surely be activated, and a trillion-level display market is approaching.
As a member of the LED display industry, Nova will always work with customers and industry partners to continuously innovate and strive to bring better visual and interactive experiences to users. I believe that with the joint efforts of colleagues in the industry, Mini/Micro LED displays will be able to popularize this trillion-level display market.
ANNA