On September 27, many viewers went to the site to experience the "Cultural and Tourism Frontier" and deeply understood the power of innovative technology and the infinite potential of the future picture it depicts.
Exhibition experience
Masters on the same stage, sharing a cultural feast
The Guangzhou Cultural Fair was founded in 2017 and has been successfully held for 6 times so far. The scale, transaction amount and influence of the exhibition have increased year by year, and the brand effect and radiation function have gradually become prominent. It has achieved a "step-by-step leap" from scratch, from small to large, from Guangzhou to the Greater Bay Area and to the world.
This year’s paperWith the main line of linking the resources of the "Belt and Road" and the Guangdong-Hong Kong-Macao Greater Bay Area, the fair aims at the two goals of "bringing in" and "going out", focusing on new digital cultural formats and scenarios such as animation and games, cultural tourism equipment, and digital movies, exploring effective mechanisms for the integration of culture and technology, and presenting the inheritance and development of the excellent traditional culture of the Guangdong-Hong Kong-Macao Greater Bay Area.
Many leading companies in the cultural industry and major museums, cultural centers and other cultural and art institutions have used a variety of technical means to create a comprehensive immersive space on site that integrates art display, technology experience, and industrial exchange.
The Digital Culture and Creativity Exhibition integrates multiple digital scenes such as XR large space, holographic projection, naked-eye 3D, somatosensory interaction, future scenic spots, etc., and focuses on the innovative application results of the latest technology in the field of culture and art.
The Guangzhou Cultural Group exhibition area has specially set up a Guangzhou gift boutique exhibition, covering 10 series including ingenuity and intangible cultural heritage, study and elegance, and Guangzhou cultural museum. The "Guangzhou Gifts" display platform links 24 companies in a joint or exclusive form, displaying 10 series and more than 160 cultural and creative products. These products embody the concept of "culture +" or "+ culture", including the lion awakening cultural and creative products suitable for all ages, and the Yangcheng Eight Scenery series of cultural and creative products that embody the elegance of the study room. A wide range of products are displayed, allowing culture to be "seen". "The diversity of cultural creativity amazes me, and it also makes me feel more deeply the cultural heritage and innovative vitality of Guangzhou." You GuanEveryone said so.
In the intangible cultural and creative exhibition area, hundreds of masters have created unique works, and nearly a thousand works are on display here. The combination of movement and stillness is extraordinary. Among them, Wanfulong Art Museum, Ying Shuliang Ying Jiayi Zisha Art Museum, Fenghe Rili Art Museum and other hundreds of brands were unveiled. Zheng Zhi of the National Museum of China, Zhang Yongchao of the Tang Dynasty Painting and Calligraphy Academy in Luoyang, Ji Boyan of the Central Academy of Fine Arts, and Li Yilong of the Freehand Painting Academy of the China Academy of Art competed on the same stage to create a top cultural feast.
In the interactive activity area, various activities such as pottery making, Sichuan Opera face-changing, long-mouth pot tea art, Zen tea art, Wing Chun performances, traditional Chinese painting and calligraphy masters' live brushstrokes, etc. competed to bring a wonderful experience to the audience.
Immersive experience special effects art space
The cultural tourism equipment exhibition is the focus of this cultural fair, attracting nearly 400 companies to participate. Adhering to the concept of "digital + cultural tourism", it brings together innovative cultural tourism formats such as lighting and sound, interactive multimedia, water shadows and water shows, and creates an immersive cultural tourism equipment experience journey that deeply integrates "art + technology".
Art and technology are deeply integrated to provide the audience with an immersive experience.
The well-proportioned LED displays in the Jianye Xianshi exhibition area attracted the attention of many visitors. Through the visual scene created by the LED display, what comes into view is the holographic space constructed by projection technology. Projection technology and space environmentDegree of integration creates a strong sense of immersion and wrapping.
Light bubbles rise slowly, creating a dreamlike atmosphere; bright sparks splash, igniting the enthusiasm of the audience; puffs of smoke and ribbons add bright colors to the entire scene... With its unique stage performance and cultural tourism special effects technology, the Whip special effects exhibition area presents the audience with a feast that fully satisfies their vision, touch and hearing. "So beautiful! So magical! It feels like being in a big circus!" The audience at the scene was amazed.
At the Ruifeng Culture large-scale light and shadow show booth, the "Unbounded" themed forest and wilderness space perfectly integrates natural aesthetics with cutting-edge technology. The exhibition hall takes oriental aesthetics as the design core, and uses natural elements such as water, wood, and stone to create a "secret forest" within reach.
The "Unbounded" themed forest space combines natural aesthetics with cutting-edge technology to create an oriental aesthetic experience for the audience.
Ralink Display also brought “blockbuster products”. "Everyone can see the alien and tornado series LED large screens we displayed." said the person in charge of the exhibition area. At this time, images were playing on the large screen in the exhibition area. "This screen has a good wrapping feel and the line of sight is clearer, which is great!" said Mr. Lin, an audience member.
Guangzhou Yinghua Technology Co., Ltd. brought 5D cinema, flying cinema and other products. Ms. Zhang, who had just experienced 5D movie viewing, told reporters: "I used to really like watching 5D movies. Today I came toIn the exhibition hall, I saw a related booth nearby, so I came to try it out. It felt great. The holographic scene in the play gave me a great shock. ”
Technological empowerment presents the power of change
From large outdoor LED displays to exquisite indoor high-definition projection screens, to touch screens, curved screens, transparent screens, etc., each screen injects infinite vitality and creativity into the display space. New technologies not only enhance the visual experience, but also open up a new interactive dimension. Being among them, the audience can deeply appreciate the transformative power brought by innovative technologies and the unlimited potential of the future pictures they depict.
Chongying Culture uses the concept of "reach out and see nature" to make the natural museum more lively and interesting. A woman stopped to watch, "My child likes these small animals very much. I will stop by and bring him over tomorrow." ”
The Nordic Moment Exhibition Pop-up Store advocates enriching one’s home with art and injecting more fun and inspiration into a better life. Huawan Cultural and Creative, Youhui Cultural and Creative Market, Guangzhou Haizhu District Folk Literature and Artists Association and other institutions also warmly invite the audience to share fashion creativity.
In addition, interactive devices full of technology are also a highlight of the cultural tourism equipment exhibition. Multi-themed VR products such as dynamic cool games, shooting competitions, e-sports, and digital cinemas cover many fields such as leisure and entertainment, cultural tourism research, popular science education, and e-sports. Through the combination of technology and art, technological products are made moreIt is artistic and brings an unprecedented immersive experience to the experiencer.
In the international cultural tourism product exhibition area, the Indonesian Consulate General in Guangzhou, BABY CASHMERE, ZOOTY, Vietnam Shuihe and other exhibition halls have brought cultural customs from all over the world to Guangzhou. Citizens can experience the charm of cultures from all over the world at their doorstep.
"I rarely visited cultural and art expos before. This time I came with high expectations. The on-site booths have their own characteristics and meet expectations. I will come again next year!" said Ms. Cai, an audience member.
The "Top 30 Cultural Enterprises in Guangzhou" list was released
On the morning of September 27, at the launch site of the 2024 Guangzhou Cultural Industry Fair (hereinafter referred to as the "Guangzhou Cultural Industry Fair"), the list of the "Top 30 Cultural Enterprises in Guangzhou" was officially released. A number of outstanding cultural companies including Sanqi Interactive Entertainment, Zhujiang Piano, Kugou Music, and Manyou Culture were shortlisted.
As one of the benchmark projects of the Guangzhou Cultural Fair, the "Guangzhou Top 30 Cultural Enterprises" series of events has been held for several consecutive years and has become a shining business card for the development of Guangzhou's cultural industry. The top 30 companies selected this time cover games, animation, film and television, cultural equipment, e-sports live broadcast, digital music, cultural education, cultural tourism, creative design, press and publishing, digital cultural museums, space operations and other industries, showing a stable pattern of Guangzhou's cultural industry leading in multiple tracks and innovating in multiple fields..
In recent years, Guangzhou’s cultural industry has developed rapidly. There are 74,400 cultural enterprises in the city. In 2023, the number of legal entities in the cultural industry above designated size reached a new high, reaching 3,347. The city's cultural and related industries above designated size achieved operating income of 558.234 billion yuan, a year-on-year increase of 15.92%. The total output value of Guangzhou's animation industry accounts for more than 20% of the national output value, and original comic distribution accounts for more than 30% of the national comic market. There are more than 3,000 game companies, with revenue exceeding 100 billion yuan, accounting for about one-third of the country's total. The total output value of online music accounts for about one-quarter of the country. There are 702 cultural industrial parks with cultural creativity as the core, including 21 at the national level, 21 at the provincial level, and 49 at the municipal level, and 5 parks with an output value exceeding 10 billion.
The "Top 20 Most Growing Cultural Enterprises in Guangzhou in 2024" list was also released on site. Mingdao Culture, Zhuoyuan Technology, Huangpu Cultural Tourism, Zhizai Yuntian, etc. were on the list. Ten companies including Oriental Cultural Tourism, Yuyuan Culture, and Highland Investment were shortlisted for the "2024 Guangzhou Cultural Innovation New Forces" list.
"Night of the Cultural Fair" promotes high-quality enterprises to join hands
On the evening of September 27, the "Night of the Cultural Fair" was held in Hall C of the Canton Fair Hall. Guests and industry figures gathered together to share the vitality of Guangzhou's cultural and performing arts, and promote industrial cooperation through project signings to activate cultural momentum.
That night, Guangzhou Cultural Group signed strategic cooperation agreements with a number of companies, covering multiple fields such as large-scale event guarantees, low-altitude flight camps, and cultural tourism scenic spot operations, focusing on new productive forces to empower the high-quality development of the cultural industry.
The artistic performances brought by the Guangzhou Cultural Group’s academies and specially invited academies are both based on tradition and boldly innovative. They have a strong flavor of traditional Chinese culture and a strong “international style”.
With jumping notes and dynamic dance steps, the song and dance "Beautiful Mood" performed by Quan Linli of the Guangzhou Song and Dance Theater and others uses passionate and unrestrained youthful rhythms, implying the blooming of Guangzhou culture. The song "Longing" presented by Xu Shuai of the Guangzhou Song and Dance Theater has a beautiful melody and sincere and moving lyrics, which sings the spirit of the times.
Acrobatic "Soft Skills for Men and Women - Dream Butterfly" combines soft skills with strength, breaks through the structure of traditional acrobatics, and adds drama, dance, plot and other elements to jointly interpret the artistic conception of a dream like a butterfly.
Two young actors from the Guangzhou Acrobatic Art Theater, Zeng Guanling and Zhou Ziwen, showed the ultimate aesthetics that became more and more beautiful and dangerous on the stage, attracting bursts of applause from the audience. The high-pitched and passionate melody of the song and dance "Pilot" pushed people forward and pushed the atmosphere to a climax.
ANNA