On November 21st, Century Plaza on Nanjing Road in Shanghai ushered in a feast of visual technology - an immersive flash exhibition with the theme of "Display·Interaction·Perception of the Future" that brought together the world's top display technologies officially kicked off. At this flash exhibition, Hisense, a global leader in display technology, and adidas, an international sports brand, have joined forces to rely on three cutting-edge display technology matrices of Micro LED, RGB-Mini LED and laser display to ignite the excitement for the 2026 US-Canada-Mexico World Cup in advance and bring an unprecedented audio-visual carnival to the audience.
This time, Hisense TV and adidas have launched a cross-border brand alliance, integrating the three theme colors of the 2026 United States, Canada and Mexico World Cup, and cleverly connecting the official World Cup TV and the official designated ball "Triple Waves", showing the unique charm of RGB-Mini LED TV's "three colors". In the "Extreme Color" theme exhibition area, many fans held three-color mascot dolls and stopped in front of the Hisense RGB-Mini LED TV giant screen to interact and check in to feel the atmosphere of the event in advance.
In order to let the audience feel the charm of this technology more deeply, Hisense has specially provided many "picture quality enthusiasts" with a comprehensive and in-depth experience of RGB-Mini LED TV. As the liquid crystal display technology in the industry that can best restore the true colors of nature, Hisense RGB-Mini LED innovatively adds precise control of the chromaticity dimension on the basis of the traditional two-dimensional space and brightness zoned light control. It can independently control the luminous brightness of red, green, and blue independent light sources, directly producing the required brightness and rich colors without the need for secondary conversion of quantum dots or other phosphors. It can produce brightness and rich colors, clearly presenting the beauty of the original vivid light and shadow.
It can be seen from the on-site experience that Hisense RGB-Mini LED TV can bring silky and delicate color levels, accurately restore the vivid colors of the green field, the elegant movement of the flags and the gorgeous dance of the colorful smoke. The visual effect is very close to the real perception of the human eye, which makes the experiencers amazed. This extraordinary visual experience endowed by cutting-edge technology has been transformed into an immersive game viewing experience on Hisense's multiple TV products based on RGB-Mini LED technology.
Among them, the world’s first and largest RGB-Mini The "super flagship" LED TV 116-inch UX and the 100-inch model bring the atmosphere of watching the game to a climax with its 100-inch giant screen ultra-high-definition picture quality and shocking top-notch sound field, making people truly feel the shocking passion brought by thousands of people cheering in the World Cup stadium; while the new "image flagship" U7S Pro features 4K The 170Hz native high brush perfectly displays the ultimate smoothness of the football as it cuts across the turf, which makes fans excited. Many experiencers have posted their check-in photos on social platforms, saying bluntly that "the equipment for watching the World Cup next year has been rolled up in advance." In addition, a visual health area has been set up on site, including the world's first 150-inch screen sound laser TV Discovery X1 Ultra, and the more eye-friendly home theater Starlight S1. Pro debuted, creating multi-dimensional spaces such as laser cinemas and World Cup atmosphere viewing areas. Among them, the Hisense laser cinema built by 150-inch Discovery2kCxD ">2026 will usher in the year of global sports and games. Against this background, Hisense is accelerating the global promotion of RGB-Mini LED technology, allowing more families to enjoy the visual carnival brought by the "native color revolution" and opening a new chapter for home entertainment experience.
ANNA