Innovating horizons and creating the future together: The world's first 20-meter fully sound-transparent LED movie screen new product launch conference and the 8th Digital Cinema New Technology Foru

China Film Distribution and Exhibition Association, China Optical Optoelectronics Industry Association LED The main leaders of the Display Application Branch, Nanjing Qinhuai District Government, China Film Research Institute, China Film Group Corporation, Huaxia Film Distribution Co., Ltd., China Radio, Film and Television Design and Research Institute, Jiangsu Film Distribution and Exhibition Association, as well as expert representatives from 30 major cinema chains and film investment companies in the country, including Jiangsu Happy Blue Ocean, Zhejiang Times, Guangdong Jinyi, and Sichuan Pacific Cinemas, gathered at this forum to discuss new film technologies and look forward to new film developments. This forum brings together nearly 300 experts and scholars from different fields, equipment manufacturers and application customer representatives from the film industry and LED display industry. It is a cross-border integration of the film and LED display industries. forum via the webIt will be broadcast live around the world, and reporters from Xinhua News Agency, People's Daily, CCTV News, CCTV 6 and other media will follow and report the whole process.

Zhu Bin, chief scientist of Nanjing Luopu Company, announced the world premiere of a fully sound-transparent LED movie screen

Luopu's 20-meter fully sound-transparent LED movie screen uses new display technology, stable and realistic images, ultra-high contrast and brightness, wide color gamut, brilliant spectrum, and perfect uniformity to perfectly display to the audience without being affected by ambient lighting. This product has four "alls", namely fully sound-transparent, fully sound-transparent, fully anti-reflective and fully compatible. The fully sound-transparent design effectively solves the problem of sound-image positioning in the theater due to the sound-proof LED screen, allowing each audience to accurately feel the majestic sounds of thunder and earth-shaking, immersed in realistic sound and pictures, and feel the charm of modern movies.

Lopu’s 20-meter fully sound-transparent LED movie screen is the world’s first LED movie screen that uses DTS-X immersive sound, Dolby ATMOS Dolby Atmos, and SMDS China multi-dimensional sound. It achieves full ATMOS performance under the condition of a fully sound-transparent LED movie screen.Scenery sound, DTS immersive sound, SMDS China multi-dimensional sound and other multi-standard three-dimensional stereo sound perfectly present high-quality, multi-dimensional immersive sound movies. At the same time, in the near future, Lopu’s 20-meter fully sound-transparent LED movie screen will become the world’s first LED movie screen that has passed dual server certification.

After the film has been fully digitized, the technology has been continuously updated. Since 2012, seven consecutive sessions of the China Nanjing Digital Film New Technology Forum have been held, focusing on the development and extension of today's new film technologies. It aims to release new film technologies, display new film processes and demonstrate new film equipment. This forum still focuses on the theme of "innovating projection technology and creating future movies", from the transformation and innovation of film images and sounds to LED The development and application of screens in theaters, experience and discussion of the innovation and development of film technology. The highlight of this forum is that it is more extensive, extended and inclusive.

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In the afternoon report sharing, Dong Qiangguo, head of the Southern Center for Testing and Certification of the China Institute of Film Science and Technology (Central Propaganda Film Technical Quality Inspection Institute), Ji Lili, director of the marketing planning department of Nanjing Lopu Co., Ltd., Huang Lizhan, deputy general manager of Nanjing Zhongguang Huaxia Technology Co., Ltd., and Zhao, content technology director of Guangzhou DTS Digital Cinema System Co., Ltd.Bo, He Guojing, Vice President of Xi'an Nova Nebula Technology Co., Ltd., and many industry leaders gathered together and presented a series of wonderful thematic reports. Through discussions on the innovative application and future development trends of domestic digital movie LED projection technology, LEDMAX movie screens empowering theater upgrades, the silence in LED movie halls, the application of DTS audio technology in digital movies, and LED movie screen control system technology, the practical solutions and technical advantages of the comprehensive application of LED screens in movie theaters are discussed in detail.

Hosted by Zhu Bin, Chief Scientist of Nanjing Lopu Company, Gong Bo, Secretary of the Party Committee and Director of the China Film Science and Technology Institute, Hong Zhen, Secretary General of the Light Emitting Diode Display Application Branch of the China Optical and Optoelectronics Industry Association, and former Director of the TCL Semiconductor Light Source Research Institute , Nova Nebula Chairman Yuan Shengchun, GDC founder and CEO, Dr. Zhang Wanneng, a member of the Academy of Motion Picture Arts and Sciences, Liu Shiqiang, deputy chief engineer of China Radio, Film and Television Design and Research Institute Co., Ltd., Guo Liang, president of Suning Cinemas, and Cheng Shihua, director and vice president of Zhejiang Times Cinema Line Co., Ltd. The roundtable meeting attended, with the theme of "Developing New Technologies and Promoting New Applications", discussed the technological innovation and development of Chinese films in the future, national policy support, national standards for LED viewing halls in cinemas, the business operation model of traditional cinema lines and the development prospects, applications and management of LED movie screens.

Group photo of roundtable guests

The successful holding of this forum illustrates the innovation and development of film technology. As Mr. Yang Buting, the former leader of the National Film Administration, Film Research Institute, China Film Group, and China Film Distribution and Exhibition Association, said at the opening ceremony of the forum, the development of world cinema is led by technology. The innovation of Chinese film projection technology is already in sight. Change and innovation are becoming the source of power for a new round of development of Chinese films and the only way to attract audiences to the cinema. Throughout the history of world film development, every film progress relies on the development of science and technology. We have reason to believe that in today's Internet age, if we persist in being honest and innovative, the future of Chinese films will be better.

Nanjing Lopu Co., Ltd. will also continue to work with various partners to promote the application and development of new film technologies and bring more exciting movie-watching experiences to the audience.