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LED companies such as Leyard, Unilumin, Absen, Lehman, Sanan, Nationstar, MLS, and Colorite actively responded to the tariff issue

Recently, the United States has frequently raised taxes on China, and its crazy behavior is incredible. In the face of sudden turmoil, how will Chinese LED companies be affected? What’s the next step? LED-related companies such as Leyard, Unilumin, Absen, Lehman, Sanan, Nationstar, Dongshan Precision, Mulinsen, Colorlight, CVTE, Dahua, etc. responded.




Leyard: The impact of tariffs on the company as a whole is relatively limited Leyard: The company's main business is in the three major sectors of smart display, cultural tourism and night travel, and AI and spatial computing. Among them, North America accounts for only about 20% of the smart display segment's revenue. Except for the assembly line of the American subsidiary Pingda, most of it is through the company's Slovakia. After production in the factory, it is sold to North America. At the same time, since the company has increased its efforts to expand regional markets in Asia, Africa and Latin America in 2022, its dependence on a single market has dropped significantly; the cultural tourism and night tour segment business is currently 100% domestic; in the AI and spatial computing segment, its subsidiary NP Company is located in North America and has a production factory, and more than 80% of its business is self-produced and sold in North America. Generally speaking, the overall impact of tariffs on the company is relatively limited, and the company's forward-looking layout of building factories in Europe and other places has also made the company's comparative advantage in the industry more prominent. Zhou Ming: Has a certain brand premium and strong cost-passing ability Unilumin Technology: (1) The company's global sales network layout is relatively even. In addition to the United States, it has sales layouts in Europe, Asia, Africa and Latin America. The global layout can disperse the risks caused by policy changes in a single region. (2) The company’s early acquisition of Trans-Lux, a local LED company in the United States, can achieve localized production and distribution, helping to avoid the impact of tariffs. (3) As the leader in China's LED industry, the company has a certain brand premium. It mainly promotes mid-to-high-end products in North America. Customers are less price sensitive and have a strong ability to pass on costs. (4) The company further consolidates its technological advantages, increases the added value of its products, and enhances its bargaining power through technological innovation and product upgrading. Absen: The impact on the company's overall business is limited
The company's sales revenue from products exported to the United States in 2024 will account for about 15% of the company's annual sales revenue. It is expected to be flat or slightly lower this year. The company's overseas market covers more than 140 countries. LED display manufacturers are mainly in China. Therefore, in the long run, the impact of additional U.S. tariffs on the company's overall business will be limited. The company will actively pay attention to policy changes and take targeted measures. Regarding the compression of profit margins caused by the US tariff increase, it can reduce the impact by increasing commodity prices, optimizing production processes, and enhancing the company's own competitiveness. Lehman: We will pay close attention to the development of the international trade situation and actively respond to itLedman Optoelectronics A: China's LED display industry has formed a fully independent industrial chain from raw materials, chips, packaging to applications. It has significant advantages in large-scale production, cost control and application scenario expansion, and occupies an important position in the global market. It will be difficult for other countries to copy in the short term. The company has established a complete sales network at home and abroad, and its global product sales have expanded to more than 100 countries and regions. The United States is one of the core export markets. The company will pay close attention to the development of the international trade situation and actively respond to it to ensure the orderly advancement of the company's business. San'an: It will have little impact on the company's existing business and supply chain San'an Optoelectronics A: According to the company's disclosed 2024 semi-annual report, countries and regions outside mainland China accounted for 13.81% of the company's operating revenue. The increase in U.S. tariffs will have little impact on the company's existing business and supply chain. The company will pay close attention to changes in international trade policies and actively respond to them, maintaining close communication with customers to ensure sound operations. Nationstar Optoelectronics: Focus on the domestic market. The U.S. market share is relatively small
The company's sales are mainly in the domestic market. In the first three quarters of 2024, the company's sales revenue in the United States accounted for approximately 1.76% of total revenue, and direct sales in the U.S. market accounted for a small share. The company will pay close attention to changes in the international trade policy environment and actively respond to ensure the stability of the company's business and operations. Mulinsen: A company that complies with the relevant provisions of the US-Mexico-Canada Agreement and adopts a product price increase strategyThe factory in Mexico was officially put into production at the end of the third quarter of last year. Starting this year, the factory will continue to expand production capacity. Its products are mainly supplied to the United States and Latin American markets. Currently, the company's products exported from Mexico comply with the relevant provisions of the U.S.-Mexico-Canada Agreement and are exempt from reciprocal tariffs. As the first company in the industry to complete this layout, the company will fully leverage this first-mover advantage in the future. Starting this year, the Mexican factory will undergo a large-scale expansion of production to further increase the company's share in relevant markets. The company's subsidiary LEDVANCE has adopted a product price increase strategy. It has been previously announced that product prices will be raised starting in May 2025. On this basis, the prices of all products will be raised again in June 2025 to reduce the impact of tariffs on the company's products. As long as the current U.S. tariff policy remains unchanged, the company will give full play to the advantages of its Mexican factories and transfer the production of some products to Mexico. Dongshan Precision: The U.S. market share does not exceed 5%, and tariffs are basically borne by customers Dongshan Precision: Although the company’s export sales account for more than 80%, the revenue from direct exports to the U.S. market does not exceed 5%. Currently, the company’s export customers’ tariffs are basically borne by customers, so the tariff policy has limited impact on the company. It remains to be seen how the tariff policy will evolve in the future. The company will pay close attention to relevant trends, maintain communication with customers, and actively seek various strategies to deal with challenges. Carlite: The proportion of business with the United States is small and favorable policies will be adoptedStrategies to deal with Carlite: The company's overseas revenue will account for about 13% of total revenue in 2023, and the U.S. business will account for a small proportion of total revenue. The imposition of additional tariffs this time may have a slight impact on the company's business in the United States; in previous years, customers were responsible for taxes and freight charges on the company's products sold in the United States. In the future, the company will continue to communicate and coordinate with customers to reduce the impact of tariffs on the company. The company will pay close attention to changes in U.S. tariff policies; at the same time, it will organize relevant parties to conduct research, assess the impact on the company, and adopt favorable strategies to respond. CVTE: The U.S. market revenue will account for a low proportion of the company's total revenueCVTE A: In 2024, the U.S. market revenue will account for a low proportion of the company's total revenue. The company is paying close attention to policy developments, maintaining close communication with relevant customers, and jointly responding to external changes. At the same time, the company will adhere to technological innovation, enhance the differentiated advantages of products and services, strengthen brand building, optimize global production capacity layout, and continuously enhance core competitiveness. Dahua: has withdrawn from the U.S. market

Dahua: The company has withdrawn from the U.S. market. Its products and services cover more than 180 countries and regions around the world, including Latin America, the Middle East, Southeast Asia, and Europe, and its overseas business layout is scattered. Among them, income from developing countries and regions accounts for a higher proportion of the company's overseas income.


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