On August 8, Unilumin Group’s 2025 National Channel Development Summit was held at the Shenzhen headquarters and achieved a complete success. This is another major strategic deployment of the domestic LED light display industry in recent years to develop the channel market. Chairman Lin Mingfeng emphasized that Unilumin will continue to provide all-round enabling support to partners across the country and work together to create a more robust growth curve; it is necessary to seize opportunities in changes and win the future in compliance to ensure long-term and healthy development.
In fact, in the minds of many LED people, the channel business has changed from a "flank battlefield and auxiliary role" to a key winning point and main battlefield in industry competition.
Improvement of channel business value and gold content
"Relying heavily on direct sales business, which is the traditional practice of many LED large-screen companies. However, channel business is not unimportant, but the traditional LED screen market size is limited, making it difficult for channel partners to expand deeply!"
Industry insiders pointed out that the first reason for the upgrade of channel status is the increasing popularity of LED light display applications. This has resulted in four significant changes: first, the growth in demand in a single industry can support more participants; second, the business growth in a single region or city can support multiple local service providers; third, the integration of business and light display in industry applications is in-depth.In addition to hardware, the value of software and creative design continues to increase, requiring participants to have a high degree of professionalism; fourth, in regional markets, the scale of product deployment increases, the total amount of pre-sales and after-sales services increases, and extremely rapid response time requires more local resource support.
For the above changes, one sentence can be summed up as "there is too much food, and no one can eat it through direct sales alone"!
Currently, mainstream leading brands are building a diversified market expansion system. It includes the construction of supply-side capabilities centered on innovation and product upgrades (analogous to the heart), self-operation of key large customers (analogous to coronary arteries), self-operation of key industries (analogous to aorta), self-operation of key new scenarios and businesses (analogous to pulmonary arteries), and broad channel business (analogous to other organ blood supply systems and limb blood supply, capillary vessels).
In this regard, industry experts particularly emphasized that in addition to "sinking supply", channels also provide "experience feedback" for brands. Through the channel network, enterprises achieve more extensive and in-depth penetration of market intelligence, and this information eventually converges into deep soil for new application innovation and product development. Especially with the application of LED direct display, which is increasingly combined with AI, creative industries, and spatial light and shadow integrated design, this ability to "perceive scenes" becomes more and more important. That is to say, an efficient channel system can also be compared to a "neural network".
"The market is sinking, the scale is expanding, and innovative and diversified applications are constantly developing" - this is the key to the continuous upgrading of channel business value and gold content, and it is also the inevitable trend for the LED light display industry to continue to iterate and evolve in the digital and intelligent society.
The development of channel business reflects the "refined division of labor in the industry"
"No one is a omnipotent talent, and no business model is omnipotent." The relationship between the development of channel business and the traditional LED industry brand self-operated business is not one who replaces the other, but complementarity and collaboration.
In the process of developing channel business, LED industry companies are not pursuing the scale of simply sinking into the market, but the sublimation of "capabilities" brought by new partners. This sublimation of capabilities is concentrated in three aspects: industry services, local services and innovative business.
In terms of industry services, the specific needs of specific industries and the in-depth combination of lighting and business have built a deeper application system. For example, the demand for LED light displays in the medical industry has led to the development of new applications in addition to traditional conference rooms and advertising machines. New application methods such as digital twins, AI interaction, and holographic imaging, together with self-service transparent medicine cabinets, immersive medical education, and digital remote surgery centers, constitute an application experience that "goes deeper into industry business characteristics" and is closely integrated with more other equipment, software, and data. This allows the overall service provider of medical industry solutions to become the "channel" for LED light display products in the medical industry.
In terms of local services, the most direct channel value is reflected in "global market expansion." Industry insiders pointed out that perhaps in the domestic market, in major more developed regions and core cities, a brand can achieve full coverage of its self-operated system; but in the global market of 8 billion people, covering about 200 countries and regions, it is an impossible task to completely rely on its own strength. That is, if LED light display head companies want to truly become the world's top suppliers, then the development of channel markets is inevitable.
In terms of innovative business, the generation of many new demands may not necessarily be led by LED light display companies, and some new demands will also bring new constraints on peripheral capabilities. That is to say, when LED light displays encounter new capabilities boundaries, the fastest way to break through barriers is "win-win cooperation." For example, the LED movie screen market,As core suppliers, LED light display companies cooperate with LED cinema chain giants and traditional cinema solution providers as the fastest implementation and lower expansion cost. In the same film and television audio-visual market, the construction of XR virtual production systems needs to be combined with more lighting, photography, architecture, and post-processing technologies. This also requires industry companies to build an in-depth "peripheral cooperation" system.
From the above analysis, it can be seen that channels are not simple distribution, but serve brand manufacturers by introducing new capabilities, including resources and technical capabilities. This is a relationship of complementary value and ecological symbiosis. Moreover, as the creativity of LED light display applications deepens and differentiates, and as the development of digital intelligence society expands the demand for the light display industry, this relationship between brands and channels based on complementary capabilities becomes more and more significant - because the essence of channels' empowerment of brands is "the increasingly refined division of labor in the industry under the background of diversified application scenarios."font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-stretch: inherit; font-size: 18px; line-height: inherit; font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; vertical-align: baseline; color: rgb(51, 51, 51); letter-spacing: 1px; text-indent: 0px;'>Protect the community of values and destiny, and the LED light display will be stronger
At the 2025 National Channel Development Summit of Unilumin Group, He Chenglin, general manager of Unilumin partner - Mingyi Optoelectronics, pointed out that joining UniluminAfter embarking on the road of "cooperation and win-win", Chongqing Mingyi has achieved continuous doubling of performance through team management optimization, project collaboration and exhibition hall construction upgrades, becoming a living example of Unilumin's "Partner Value System". Recently, Unilumin Technology signed a strategic cooperation agreement with Hong Kong TechTure Group to officially launch the Hong Kong subway AI intelligent upgrade project, and signed a batch delivery framework agreement for 1,500 AI all-in-one machines. It will make full use of Hong Kong TechTure Group's rich and creative one-stop digital marketing solutions to promote the penetration of Unilumin AI all-in-one machine products in the rail transit market. At the beginning of the year, Unilumin Technology signed a strategic cooperation agreement with Ordos Rong Media Culture Co., Ltd. and Beijing Rongjie Future Technology Co., Ltd. The three parties will explore resource sharing, complementary content, scenarios, and display business innovation, and carry out all-round and in-depth cooperation around technology, culture, tourism, and media integration...
Through the above cases, you canIt can be seen that the channel power of the industry's leading brands has broken away from the traditional concept of "distribution", but has truly built a common value system based on "complementary capabilities" based on a deep value chain.
"It's like an organic life form!" The LED large-screen application thirty years ago may have been just a "coelenterate" without a heart or a complete circulatory system with a clear division of labor; however, today's LED light display applications are more similar to higher vertebrates, with a highly developed circulatory system with a clear division of labor and supporting the work of different body parts, internal organs, and brains. ——In this evolutionary process, a more refined industrial division of labor will naturally form, in which the value and gold content of channel links will inevitably continue to increase, and the "connection" between brands and channels will gradually transform from simple distribution to a more complex organic community of destiny.
The practices of leading companies in the industry indicate that future competition will no longer be a single breakthrough, but a contest of ecological synergy capabilities. Under the wave of digital intelligence and creative economy, only by building an organism of "professional division of labor - complementary capabilities - symbiosis of values" can the vitality of the entire industry chain be activated. The ultimate winner of the LED light display industry lies in this increasingly sophisticated ecological grid.
ANNA