Naked-eye 3D enters the field of LED display

The emergence of new 3D stereoscopic display technology makes people realize that the world should not be flat, this is a multi-dimensional era. However, in the era of mobile Internet, 3D technology has inherent "shortcomings" and cannot eliminate consumers' "pain points": the vast majority of 3D display devices require the wearing of 3D glasses, which greatly reduces its range of use and comfort, and may cause dizziness and vomiting if worn for a long time. If you can get rid of the shackles of 3D glasses, but still enjoy the "visual feast" brought by 3D display technology, you can make up for the "innate shortcomings" of 3D technology. Therefore, naked-eye 3D display technology seems to have arrived suddenly but inevitably.

At present, the definition of naked-eye 3D technology has not been unified, but its core content is to allow the audience to get rid of the shackles of 3D glasses and let the picture directly display 3D effects. Naked-eye 3D technology will carry out "revolutionary" innovations in 3D technology and consumer experience from many aspects such as technology and content. From the perspective of technical application, naked-eye 3D technology has become increasingly mature, and the market is also in the ascendant. How can we seize this blue ocean of business?

Industrial chain collaboration jointly opens the door to opportunities

Any industry, especially emerging industries, does not belong to one manufacturer, but requires resource integration and coordinated development of all links in the entire industry chain. SuperD, which has been quietly working in the 3D professional field for eleven years, knows its way very well. Recently, it joined hands with FIH (formerly Foxconn), Tianma Microelectronics and American DreamWorks to create the world's first naked-eye 3D ecosystem, integrating a complete 3D industry chain from six major platforms: technology, industrial engineering, products, content services, developers and network. Several companies have devoted themselves to research in the 3D field and have broken through different technical bottlenecks.

SuperD has been working in the 3D professional field for eleven years. It currently has more than 500 patent applications, covering all technical nodes of the three-dimensional display industry chain, including optics and materials, chips, software, processes, equipment and industrial design, making it a global leader. SuperD's naked-eye 3D display technology won the first prize of China's National Technology Invention Award in 2013, becoming the first domestic private enterprise to win the country's highest technology award. "The purpose of building a glasses-free 3D ecosystem is to provide users with more glasses-free 3D equipment and richer 3D content, including 3D movies, 3D games, and rich 3D applications. Through this strategic cooperation conference, we look forward to inviting more manufacturers to cooperate, whether it is hardware, materials, supply chain partners, or software service providers, to jointly contribute to the development of the global glasses-free 3D industry." Xu Peizhen, president of Super Multidimensional, said at the meeting.

As the leading provider of stereoscopic displays and LTPS panels in China, Tianma can provide a complete set of solutions for ultra-high-resolution TFT modules, self-made and customized color filters, and customized LCD lenses. In the field of naked-eye 3D, Chaidowei and Tianma jointly developed new raw materials, R&D manufacturing equipment and optimized production processes, and successfully established a 3D display module mass production line. The production capacity can fully meet the needs of large-scale industrial products.

As the world's largest foundry, FIH plays a self-evident role in the 3D ecosystem. It uses modern technologies such as super-dimensional to independently develop the world's only automatic correction 3D system to ensure the quality and production capacity of 3D products.

American DreamWorks is no stranger to everyone. "Shrek", "Madagascar", "Kung Fu Panda" and a series of other familiar works are all produced by them.

Therefore, the four parties can be described as a strong alliance, carrying out all-round cooperation in the research and development, manufacturing, production and 3D content of naked-eye 3D core display devices and terminal equipment, jointly opening the door to naked-eye 3D market opportunities, and creating a blue ocean for the 3D business.

Innovation beyond technology: overcoming content problems

Naked-eye 3D technology is expected to promote the promotion and application of 3D display technology. However, in addition to technical aspects, naked-eye 3D display technology still needs to be improved in other aspects. Among them, the most important is the construction of 3D content. Industry insiders said that technology is the key factor in whether naked-eye 3D effects can be achieved, and content is the decisive factor in whether naked-eye 3D technology can be used on a large scale in the market. Under the current circumstances, there is no strong high-quality 3D content provider and content platform. The relative uncertainty of content resources also makes many companies in the naked-eye 3D industry worry about their position in the industry.

In order to overcome this problem and improve the user experience, a super multi-dimensional 3D content platform 3D Store is created to provide users with a "one-stop" application experience with rich content such as 3D movies, 3D games, 3D APPs, etc. By cooperating with DreamWorks, SuperDim can obtain the authorization of DreamWorks movies in 3D Store in major countries and regions around the world. In addition, domestic blockbuster resources will also be gradually added to the 3D ecosystem, truly opening the door for individual users to watch 3D blockbusters anytime and anywhere.

In order to inject a steady stream of fresh blood into the content, Super Dimension also provides various conveniences and preferential conditions for the majority of developers and makers. The SuperD Building will provide a 2,000-square-meter maker open laboratory free of charge, as well as a 3,000-square-meter entrepreneurial space for more software and hardware enthusiasts. It will also establish a RMB 1 billion developer fund in conjunction with Shenzhen 3D Industry Alliance developers. Make every effort to promote the popularization of the naked-eye 3D ecosystem.

With the establishment of the naked-eye 3D ecosystem, all links in the industry chain can achieve seamless connection and coordinated development. In the future, naked-eye 3D mobile phones, game consoles, TVs and other equipment will gradually achieve mass production and popularization, and enter the homes of ordinary people. Naked-eye 3D technology is also leading humans to carry out a three-dimensional visual revolution, deeply and widely affecting all aspects of people's lives. With the release and launch of more mature and complete naked-eye 3D technology, we have reason to believe that naked-eye 3D is leading the arrival of a new era of 3D development.