New highlights of digital signage in 2016

1. What is the way out for the digital signage era in 2016?

1) What changes have occurred in digital signage user needs in 2016?

With the rapid development of 3G/4G networks and the widespread popularity of smartphones, digital signage has entered a new era. Product applications are becoming more and more integrated, and their functions are no longer limited to advertising information promotion, but integrate information release, big data analysis, intelligent interaction and many other functions, becoming a true information platform. Correspondingly, user needs are also constantly improving, and they are becoming more and more creative, which is not only reflected in the innovation of software content or hardware technology, but also in personalized comprehensive solutions for different applications.

2) Where are the main application market segments of digital signage in 2016?

In the digital signage market in 2016, the upgrade of outdoor small-pitch display technology has become a prominent feature. Compared with traditional LCD advertising machines with limited size, poor display effect, and limited coverage, LCD splicing screens have technical problems such as insufficient brightness, ultraviolet interference, and seams. Outdoor small-pitch LED displays have natural advantages such as LED panel self-illumination, high brightness, and support for brightness adjustment. The displayed content is still clear when direct sunlight shines on the screen surface within the visual distance. It can also be used with naked displays. The combination of trend factors such as eye 3D, VR, somatosensory, interactive touch, mobile Internet, and cloud computing further caters to the application needs of digital signage display terminals and opens up a large number of outdoor emerging markets to meet short-range applications, including bus shelters, newsstands, bus stops, chain luxury store windows, community information playback, outdoor seat advertising, light pole advertising, shops, lintels, gas stations, etc.

3) How will digital signage companies achieve breakthroughs in demand in 2016?

The outdoor digital signage market is heating up again in 2016. The companies involved include not only professional digital signage companies such as Xinyi, Interstellar Network, and Yingwang Technology, but also the continued efforts of traditional LCD display companies such as Samsung, LG, Philips, and Panda. In addition, the popular small-pitch LED display companies and newly emerging OLED display companies are fiercely competing for the market. Industry integration continues to accelerate, and industry reshuffle is inevitable. Whether to develop horizontal application markets, conduct vertical professional market research, or form alliances among multiple companies has become the key to companies seeking breakthrough development.

2. Highlights of digital signage technology in 2016

1) Indoor/outdoor small spacing LED display screen

As the dot pitch becomes smaller and smaller, the resolution becomes higher, and the viewing distance becomes closer, small-pitch LED displays will rely on their inherent display advantages to reopen the digital signage market. They will eventually replace DLP/engineered projection display technology in indoor environments and traditional LCD and other display technologies in outdoor environments, becoming the preferred display technology in the digital billboard market.

2) “Small spacing LED+VR” experience wall

VR/AR technology provides a new way of presenting content for digital signage, and by providing the audience with an unparalleled immersive experience and sense of substitution, it significantly improves the user experience and guides customer needs. Therefore, it is widely respected in many fields such as professional audio-visual, radio and television, retail, education, film, and games.

Small spacing LED+VR

3. Digital signage application hot spots in 2016

1) Digital transformation of retail stores

Which way do you prefer to shop online or in physical stores? Data from PricewaterhouseCoopers' 2016 Total Retail Survey shows that nearly 50% of people still choose physical stores among more than 11 categories of choices. So, how can traditional retail stores cater to consumers’ shopping needs? At present, many retail stores have begun to use large digital screens to gradually optimize physical stores into "digital stores" integrating "physical + intelligence", and ultimately realize an online and offline omni-channel O2O business model based on mobile Internet.

With the help of high-definition digital large screens, consumers can view the products on the spot in the physical store, and then use the in-store digital signage system to place orders and pay; or, use the digital signage system to conduct an overall browse of the in-store products, and then consume them online or offline.

With the help of the data analysis function of high-definition digital large screens, we can more comprehensively understand the shopping needs of consumers entering the store, and formulate more precise marketing plans based on consumers' interests, backgrounds, etc.; or push service information through digital signage, such as promotional product inventory information, parking lot traffic information, etc., to highlight the humanized services of retail stores.

2) One-kilometer community living circle

It is mentioned in the increasing regulations related to outdoor displays that in 2016, the community will increase regulations related to outdoor displays. Because not every neighborhood has the idea of becoming a local Times Square, digital signage will become more common. Communities are playing an increasingly important role in the development of digital signage, and suppliers of related products will also find ways to solve related problems through research and jointly develop the application of small-pitch LED displays in smart communities, banks, newspapers and other fields.

Integrated WIFI hotspot service, by converting GPRS or 3G signals into WIFI signals and then sending them out, surrounding citizens can enjoy free Internet services. At the same time, with the help of corresponding information software, targeted information and services can be pushed.

As a publicity medium, multimedia playback, multi-screen partitions display weather forecasts, civilized slogans, community culture or latest notices, public welfare information, etc.;

Networked monitoring terminal equipment operating status and surrounding environmental conditions, the camera can be integrated into urban security and urban management skynet.

It can realize big data processing, statistically analyze available information, effectively grasp customers' points of interest, and provide reliable basis for merchants to accurately place advertisements.