At this "New Vision" lighting ceremony, Marina, Brand Director of AI CINEMAS Cinema Management Group, said:
AI As a high-end cinema brand from Europe, CINEMAS is cooperating with China Leyard to introduce leading film projection technology to jointly present a higher-quality movie viewing experience and visual enjoyment to the audience, and looks forward to carrying out in-depth and extensive cooperation in the field of content ecology in the future.
At the event site, the leaders of both parties jointly took the stage to start the lighting ceremony. This landmark moment not only announcedThe completion of Shanghai's first 4K 20-meter Huanying Island LED movie space also marks another steady advancement of China Leyard in the transformation and upgrading of cinema space.
(From left to right: Mr. Yan Junjie, executive director of AI CINEMAS Metropark Project, Mr. Xie Minghe, general manager of China Leyard, AI Ms. Marina, Brand Director of CINEMAS Cinema Management Group, Mr. Xing Zhanyu, Deputy General Manager of China Film Distribution Co., Ltd., Mr. Kuang Kefu, Executive Director of Blackstone Group, Ms. Xue Na, Vice President of Xinzhuang Metropark Impression City, Ms. Li Yuan, Deputy General Manager of China Leyard, Mr. Wang Jiazhi, CTO of China Leyard)
Authorization Ceremony: Mr. Kuang Kefu, Executive Director of Blackstone Group, and Mr. Xie Minghe, General Manager of China Leyard
With the high-quality presentation of the film "How to Train Your Dragon", the audience experienced the ultimate contrast between light and dark and detail restoration in the Huanying Island LED movie space, which received unanimous praise from the scene.
Why was Huanying Island LED Cinema Space chosen by the market?
With the accelerated development of LED film technology, the growth of HUAN the LED has attracted more and more attention from investors. The reason lies not only in the excellent technical quality behind Huanyingdao LED and the ultimate movie viewing experience, but also in the "content + technology" two-wheel drive capability behind it.
The fatigue of traditional movie theater operations is increasingly revealed. On the other hand, the emerging LED movie space brand represented by Huanying Island, with its more flexible operating scenarios and more technologically immersive experience, is becoming the breaking point for the "younger" and "diversified" transformation of movie theaters. Cooperate with diversified content such as sports events, e-sports live broadcasts, offline performances, etc. to create a check-in space that is more suitable for social interaction and achieve a field upgrade at the operational level. The cinema has transformed from a single movie screening hall into a comprehensive entertainment experience space that brings together diverse contents. Huanying Island has become a truly operable, transformable and sustainable new ecological field for cinemas.
From CinemaS to "Lighting Up Ceremony" A comprehensive warm-up before the start of the summer season
On June 12, China Leyard made its debut at the 12th Shanghai International Film Forum and Exhibition. China Leyard General Manager Xie Minghe took the stage to deliver a keynote speechLecture on "Renewal and Win-win: Using New Content to Drive Upward Growth of the Field".
He proposed that when the film industry enters a new stage of dual-wheel drive of "content + technology", brands should "step forward" to help cinemas think about business methods beyond the upgrading of technical equipment and help cinemas move towards an ecological leap. Huanying Island insists on taking "content first + technological evolution" as its core engine, and has successively cooperated with major film studios and cross-border high-quality IPs to continuously expand the content ecological boundaries of the LED movie space. In the one year since its establishment, Huanying Island has gradually realized its commitment to the industry, fully blossomed in version content, non-film content, and multi-scene application lighting solutions, and steadily built a new ecosystem based on LED technology.
On the occasion of its first anniversary, China Leyard is gradually realizing its solemn commitment to the market with the Huanying Island brand as a carrier. Looking forward to the future, China Leyard will continue to work hand in hand with industry colleagues and is committed to opening a new chapter for the cinema industry and promoting the industry to rapidly move towards a more intelligent, flexible, diversified and immersive "new consumption space".
ANNA