Xiaomi Mini LED TV performed even better. It only entered the Mini LED TV market in the second half of 2023, and its shipments have exceeded one million units in 2024.
According to the report, Xiaomi Mini LED TV will have a market share of 16% in 2024, successfully ranking third in Mini LED TV shipments.
TrendForce said that Samsung Electronics has firmly ranked first in global TV shipments with its market share of more than half in the Mini LED TV market.
However, the growth momentum of Mini LED TV shipments in 2024 will mainly come from the Chinese market. Although Samsung maintained its No. 1 position in total shipments in the third quarter, this year's Mini LED TV shipments only left 1600,000 units, an annual decrease of 6%.
Looking at the three major Chinese brands such as TCL, Hisense and Xiaomi, the sales of Mini LED TVs are rising steadily, and the latest total market share has increased to 53%.
ANNA