The 2016 Guangzhou Exhibition ended perfectly, and the industry developed steadily and improved

At the 2016 Guangzhou International LED Exhibition, both the rich and diverse marketing strategies and the dazzling array of products on site left a deep impression on people. As the industry's first exhibition of the year, this exhibition has attracted a large number of outstanding companies in the industry. Large and small LED companies compete on the same stage, providing us with a feast of products and technologies.

Judging from the situation at the exhibition, more than 30 LED companies exhibited small-pitch LEDs, which is evident from the "small-pitch fever". However, the small-pitch products that are loved by thousands of people have also begun to make changes. For example, the breakthrough speed of dot-pitch has slowed down significantly, and the focus of publicity has begun to transition from the advantages of the product itself to the overall solution.

In addition to small spacing, LED transparent screens and LED advertising machines are also "conquering cities and territories" in various exhibition halls and blooming everywhere; outdoor surface mounts are becoming popular, and COB products are beginning to show their talents; 3D LED display is entering the education market, and door full-color screens are highly praised; rental screens have a clear trend of generalization and small spacing indoors and outdoors, and the unit board wholesale industry is still "price is king" and dominates the world...

In the field of special-shaped screens, more than 12 companies exhibited special-shaped screens at the exhibition, and 6 of them exhibited cylindrical screens. This shows that more and more companies are paying attention to the special-shaped screen market, and have made great progress in unit board cutting accuracy, splicing flatness, special-shaped screen control systems, etc.

In terms of technology, the screen manufacturing process has been greatly improved, and the back of the screen has become more and more beautiful; outdoor surface-mounted products with die-cast aluminum boxes have become the norm, and front-end maintenance designs are common, and the ease of installation and maintenance has been greatly enhanced.

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These are the inspirations given to us by the 2016 Guangzhou International LED Exhibition. Although the exhibition has ended, the "wonderful stories" of the LED display industry will continue.

In 2016, the LED display industry will present an elimination pattern, with the fittest surviving and the fittest surviving. On the one hand, as the wave of industry reshuffle advances, small and medium-sized enterprises will face a more severe living environment, and how to survive and develop will become an important issue; on the other hand, large enterprises, relying on their own advantages in product research and development, pricing strategies, brand channel construction, etc., have begun to exert efforts in multiple directions and fields. The "winner takes all" situation is becoming prominent, and industry resources will further gather towards large-scale enterprises.

There is also good news from the national level. The "Thirteenth Five-Year Plan" proposes to reduce corporate financing costs through various means. The financing environment for LED companies will improve, and the registration system may be difficult to see in 2016. The rush for small and medium-sized enterprises to land on the New OTC Market may continue.

Although the development speed of the LED display industry has slowed down, it is generally rising steadily and is currently transitioning from an adjustment period to a mature period. We also hope that the LED display industry can "go" more steadily and the excitement will never stop.