The digital signage market exceeded US$14.9 billion in 2015 and is expected to maintain a compound annual growth rate of 5.3% during the forecast period. Breakthroughs in the way display panels are manufactured have led to significant cost reductions and are expected to have a positive impact on the development trends of the digital signage market. Flip chip technology brings better heat dissipation, reduces LED failures, and wider light angles help reduce costs in the digital signage industry. However, the lack of standards does not guarantee interoperability between these two types of devices, which is one of the major threats to the growth of the industry. In addition, creating innovative solutions for commercial media players and displays is also a key challenge for the industry's growth due to interface compatibility issues. The digital signage industry has also begun to face industry reshuffles in the process of intelligent digitization.
As far as the transportation industry is concerned, most urban buses and subways will have several eye-catching advertising machines. When riding to and from get off work, people can pay attention to news or joke information on the bus or subway, so that people not only have mobile phones but also advertising machines at work. This can be said to be the most glorious industry of the advertising machine family.
In comparison, digital signage players are also popular in large hotels, shopping malls and public places. However, its industrial layout is limited to players that can play and a small number of touch advertising machines. More advanced interactive advertising machines are rare. This leads to the impression that the digital signage industry is "just like that" in the minds of popular people. However, compared with the backward paper advertisements, its rich content has won the recognition of customers.
In the remaining industries, retail digital signage is gradually gaining momentum in high-end retail venues. Although smart charging piles in public places are rare, they are also becoming popular. More advanced smart street lights are less involved. The magic fitting mirror for families is only in the "trial" stage, but people's expectations for it are indeed quite high. With the rapid development of the country's service industry, digital signage products in public places are only a matter of time before they become popular. In some industries, such as banks' terminal service systems and self-service inquiry systems serving public industries, they have gradually become popular with the support of the state. Its development trend is still relatively good as expected by the public.
With people’s requirements for technological products and high-quality life. A simple digital signage player is far less convenient than a mobile phone, and its functions are almost "useless" in today's eyes. Such demand will lead to a large-scale reduction in the demand for low-end digital signage industries. Digital signage industries without the support of high-end technology and equipment will also see a large number of reforms and market elimination. The reason why "silent" companies find it difficult to develop is because, as President Xi said, doing nothing and trying to make a little money is almost impossible in the 21st century, which advocates high technology and "infinite upgrades." If you do nothing, it is difficult to survive; without reform, it is difficult to develop.
At a time when the digital signage industry is at a trough, many companies are taking advantage of every opportunity, hoping to become a nouveau riche when the digital signage market rebounds and grows. Strategy is admirable, however, as important as strategy, or more important, is the heart for industry development and basic technical support. In industrial development, talent comes first and technology comes first. Without industry-related technical support and talent support, it will be difficult for the industry to develop. Xunbao Juneng Technology has seized the digital signage market with its excellent display technology and released a smart charging pile combined with digital signage; Xinyi Technology has worked hard to launch an LCD smart tablet and is determined to create a benchmark for the digital signage industry. The injection of fresh blood may lift the "shock" state of the digital signage industry and enter an era of market reshuffle, comprehensive revolution, and build a world-class digital signage fleet. It is worth looking forward to.
ANNA