Recently, the same small goal of "100 million" is also popular in the circle of friends and the shock of the price increase of LED raw materials. For example, Sanan Optoelectronics, the largest domestic LED chip manufacturer, and Xiamen Cinda Optoelectronics and its subsidiaries have all reported product price adjustments. It is understood that lamp beads, chips and other products are currently in short supply. However, under such circumstances, why are manufacturers still increasing prices? There are various reasons for this. For example, the official price adjustment response given by price adjustment manufacturers is due to factors such as the bottoming out of raw material prices and increased labor costs. However, some people in the industry said that the price increase is due to normal market rules, indicating that companies will begin to adjust their product mix, indicating that the market will return to normal.
In addition, some people say that nowadays consumers have higher and higher requirements for the quality of LED displays, which puts forward higher requirements for packaging, such as LED displays with higher luminous efficiency, higher CRI, better performance, lower costs, etc. Therefore, this is also constantly testing the R&D capabilities of enterprises. To develop high-performance products, the corresponding investment will naturally increase, so it is not surprising that prices will rise. This also seems to reveal that the entire LED industry has begun to decline in price orientation, and the industry has begun to truly realize that technology orientation is the right track.
The LED industry is becoming more and more technology-oriented, which is not only reflected in the rising prices of LED raw materials, but also in the increasing emphasis on research and development, patent application and maintenance by major companies. For example, Shenzhen Jinhua Optical Technology Co., Ltd. recently carefully built the first maker center in the LED industry dedicated to research and development. The emergence of the maker center undoubtedly shows to a certain extent that the industry is paying more and more attention to research and development. The future of the LED industry must also be technology-oriented to promote the development of the entire industry.
In the past, when companies developed new products, they only applied for national patents. When a company's products were plagiarized, they only called on the entire industry to respect originality and reject plagiarism from the moral high ground. However, a series of "plagiarism" incidents in recent times have also caused major companies that have had their patents infringed to show their power and use legal weapons to protect their own rights and interests. If some companies plagiarize the Kangshuozhan spherical screen, they will be punished by law, and their company's reputation and economy will also suffer huge losses. It can be seen that the LED industry has gone from merely applying for patents to using legal and other weapons to defend patent rights, which shows that the industry is paying more and more attention to technology research and development, and it also seems to indicate that the technology-oriented era of the LED industry is getting closer.
Although the price increase of LED raw materials reflects the trend of the industry turning to technology orientation to a certain extent, it is not difficult to find that the current price increases are only in high-end fields such as chips, and the prices of LED finished products have not shown an upward trend. We know that at present, even if chip and other technologies are becoming more and more advanced, LED displays are still producing conventional products, and there is not much room for price increases. Therefore, in order to "recover" the entire LED industry, in addition to moving high-end products such as chips closer to research and development, LED finished products should also seek innovation, find new selling points, and upgrade products.
ANNA