Unilumin, Leyard and Alto launch the latest LED virtual shooting project

With the characteristics of high definition, low cost, shorter production cycle, and immersive shooting, virtual shooting has quickly become a popular emerging application in the field of LED displays in recent years.

Among them, in the domestic market, LED virtual shooting technology has developed relatively late, but its projects have grown rapidly in recent years. According to incomplete statistics from LEDinside, as of September 2024, the total number of LED virtual shooting studios nationwide has reached 42. Looking globally, the demand for LED virtual shooting technology is also continuing to grow.

According to the "TrendForce 2025 Global LED Display Market Report", as virtual shooting develops more and more vigorously in Southeast Asian countries, the demand for concert film shooting increases, and the overall virtual shooting industry extends to film, television, drama, music, advertising shooting and other fields. It is expected that the virtual shooting LED display market value will reach US$311 million in 2024.

Faced with the popularity of the virtual shooting market, domestic LED display companies continue to implement large-scale and innovative LED virtual shooting projects around the world, continuing to promote the development of the film and television industry towards an era of efficient and high-quality production output.

Leyard builds a 4,700-square-meter virtual shooting base in Beijing

On May 16, Leyard announced the official launch of the Beijing Smart Media Integration Innovation Center virtual shooting base jointly built with Shang Yicheng (Beijing) Technology and Culture Group Co., Ltd.

Image source: Leyard

The base adopts Leyard's LED screen display technology and virtual filming control system, which can meet the application needs of film and television production, game animation, e-sports live broadcast, variety shows and so on.

The base has a 1,400-square-meter VP studio, which uses an LED curved screen, an electric lifting and hanging system, and camera tracking equipment to work together, which is suitable for the shooting and production of large-scale scenes. In addition, the base also has a small XR studio covering an area of ​​730 square meters. With its panoramic curtain wall, combined sky and ground screens, integrated professional film and television lighting, etc., it can realize instant production without green screen, making news live broadcasts, advertising shooting and other creations more efficient.

It is reported that Leyard has formed a complete set of "motion capture + display" xR virtual shooting solutions. Through fully integrated virtual shooting technology solutions, film and television creators not only improve shooting efficiency and reduce post-production time, but also significantly reduce overall shooting costs and ensure high-level visual effects display.

Leyard mentioned in its 2024 performance report that in the future, the company will continue to strengthen the development of emerging application scenario businesses such as virtual shooting.

Jointly built by Alto Electronics and Toei, Japan’s largest virtual studio was officially opened

On May 30, Alto Electronics announced that the Toei Virtual Studio, jointly built with the well-known Japanese film production company Toei, has been officially opened. This is Japan's first large-scale virtual production base operated by a film company, with a scale of 640 square meters, making it the largest virtual studio in Japan.

Image source: Alto Electronics

Toei revealed that in the future, 60% of the company's TV series and web series, and 27% of its movie projects will be filmed here to significantly shorten the post-production cycle. The studio will also attract global film and television teams to gather in Japan to promote content production.

It is reported that the studio has an immersive space composed of a 270° ring-shaped main background wall and a complete canopy system. This visual system is created by the RM1.5 main screen and MXH series canopy screen independently developed by Alto Electronics. The main wall is 30m long and 5m high, and is made up of 600 LEDs with a pixel pitch of 1.5mm. The 11mx10m canopy uses 236 panels with a pitch of 3.7mm.

The studio’s LED display supports the DCI-P3 film-level color gamut standard with a peak brightness of 6000nits, an ultra-high refresh rate of 7680Hz and an ultra-wide viewing angle of 170°, which solves the problems of smearing and tearing. In addition, Alto Electronics relies on the Mini 4-in-1 packaging process and low-light reflection design to effectively suppress moiré interference.

With the launch of Toei Virtual Studio Project in Japan, Alto Electronics has completed the construction of more than 100 LED virtual studio projects around the world.

Unilumin Technology creates the country’s first xR virtual shooting platform for conventions and exhibitions

On May 30, Unilumin Technology announced that the country’s first xR virtual shooting platform located in a world-class convention and exhibition complex was officially put into operation at the Shenzhen International Convention and Exhibition Center All-Media Studio Center.

Image source: Unilumin Technology

As the core technical supporter, Unilumin Technology provided a full-process xR virtual shooting solution for the project, including preliminary design, software and hardware services such as LED facade screens, floor tile screens, xR rendering engines, intelligent lighting matrix systems, and personnel training.

It is reported that the core of the xR virtual shooting platform for exhibitions is a curved giant screen spliced ​​by thousands of high-resolution LED modules from Unilumin Technology. The resolution can reach 8K level. It supports 10000:1 ultra-high contrast and HDR technology. With an ultra-high refresh rate of 7680Hz, the high-speed lens can present clear images without smear. The self-illuminating floor screen system developed by Unilumin uses nano-scale anti-reflective coating, which can be seamlessly connected with the main screen.

The platform also uses Unilumin’s UniRender real-time engine, which can complete complex light and shadow calculations in 0.2 seconds; it is also equipped with an intelligent lighting matrix system that automatically matches the scene color temperature through AI algorithms.

It is reported that Unilumin Technology and its sub-brand Radioo continue to make efforts in the field of xR virtual production, and have successively created a large number of xR virtual studio. At present, Unilumin Technology has built more than 100 film and television-level digital studios around the world, forming a complete set of virtual shooting film and television full-link solutions with "xR virtual shooting system + digital special effects assets + DCI certified LED movie screen" as the core.

Summary

Although the LED virtual shooting application market is currently small, its popularity is still increasing year by year. Its application scope is no longer limited to the production of large-scale film and television projects. The demand for LED virtual shooting technology in more low-cost film and television fields is also increasing.

Looking to the future, as various film and television projects continue to pursue more efficient film and television production methods, the application scope of LED virtual shooting technology is expected to expand again, and the demand is expected to increase again.