On September 23, Unilumin Technology officially signed a memorandum of cooperation with Dimension Studio, Cambridge Picture Company and Beijing Shanmu Film and Television Culture Media Co., Ltd.
This cooperation will integrate the four parties' advantageous resources and face the national film market to jointly develop "standardized solutions for cinema-level LED virtual shooting, industry alliances and training courses", injecting new momentum into the Chinese film industry and accelerating the industry into a new stage of digital and intelligent development. (*The cooperation program is undergoing its first pilot evaluation in London)
“Chinese film talents need cinema-level virtual shooting that is both creative and cost-effective. By combining Unilumin Technology’s LED metasight ecological innovation and Dimension Studio's real-time digital entertainment content production experience, we are building a solution that is both in line with local film production processes and maintains world-class standards. "Liu Jun, Vice President of Unilumin Group, believes that "this move is aimed at promoting the upgrading and iteration of China's film production technology and providing local creative talents with world-class and more cost-effective innovative tools."
Dimension Studio has high expectations for this cooperation: "Relying on our industry-proven virtualWith our shooting platform and full-process tools, we can help Chinese film talents accelerate the process from script to screen. This collaboration closely aligns our real-time capabilities with the needs and opportunities of the Chinese market. ”
#01
Strong alliance
Creating a Chinese cinema-level virtual shooting solution
As the world's leading provider of LED displays and solutions, Unilumin Technology will rely on its rich LED product line and studio construction experience in the field of virtual shooting, and will deeply integrate it with Dimension Studio's deep accumulation in real-time digital entertainment production to form a set of highly standardized and replicable Chinese cinema-level LED virtual shooting solutions.
This plan will include optimized LED studio design templates, pricing and service models adapted to local needs, and full-cycle services from design, transportation, installation, testing to training, maintenance and upgrades, significantly lowering the application threshold of high-quality virtual shooting technology.
The world's largest XR virtual studio - Nantstudios in Melbourne, Australia, joins hands with Radiodio, a subsidiary of Unilumin Group to build it
#02
Content + talent dual drive
Promote the digital upgrading of the film industry
This cooperation is not limited to the technology itself, but also focuses on the improvement of the entire industry ecosystem. The four parties will jointly participate in the joint production, operation and sales of film-level digital assets, build a private cloud management platform to serve the Chinese market, and ensure the localized deployment and operation of core virtual shooting platform components and safe and efficient content circulation.
At the same time, the cooperation will also launch a pilot LED virtual shooting center in China and develop systematic training courses based on Unilumin’s LED studio resources to cultivate talents who master cutting-edge virtual shooting technology and inject continuous power into the long-term development of the industry.
LED lighting services are provided by Unilumin Group and its subsidiary Radioo
For Unilumin, this means an upgrade in its role: from a single hardware leader to an in-depth participant in film and television technology and content ecology; for the Chinese film industry, this is a deep integration of original content and international advanced technology, which will effectively promote the improvement of domestic film quality and global influence.
#03
Cross-border application of culture and tourism
Building an international industry alliance
It is worth mentioning that the cooperation will also extend to the field of cultural tourism immersive experience, jointly design and operate cultural tourism entertainment projects based on LED technology, and explore more diversified business values. In addition, all parties will jointly initiate or participate in industry alliances and conferences, connect the upstream and downstream of the industry chain, and build an open and healthy virtual shooting ecosystem.
This strategic cooperation is another milestone for Unilumin Group in the film and television virtual production track. We hope to bring "movie-level virtual shooting" to more creators and help the digital upgrade of the Chinese film industry. In the future, Unilumin will continue to work with global partners to drive content creation with innovation, so that Chinese stories can be brought to the world with higher quality and a larger format.
About Dimension Studio
Dimension Studio is the world's leading end-to-end virtual shooting and virtual human technology partner. Its business covers movies, TV series, live events and immersive experiences. It has the world's largest and most experienced real-time production team (excluding the game industry). Its "VP Anywhere" team can provide customized LED studio construction services around the world. Representative works include the historical masterpiece "Those about To Die" directed by Roland Emmerich, the Apple TV+ series"Masters Of The Air" (produced by Tom Hanks and Steven Spielberg), and "Time Bandits" directed by Taika Waititi. Recently, he also participated in "Here" directed by Robert Zemeckis, Disney's "Pinocchio" and Universal Pictures' "Wicked".
ANNA