We have entered an era of LED surface mount. With the continuous improvement of visual needs, surface mount packages with better display effects have begun to become popular. A few years ago, almost all outdoor LED displays used in-line oval red, green, and blue LED devices. Compared with the in-line type, surface-mount LED displays have more advantages. Therefore, LED surface-mount displays have become popular. Everyone is looking forward to an explosion in 2016. In fact, everyone knows that an explosion will occur. It is certain, but it cannot be extinguished if it is lit...
——Reducing "costs" causes big waves——
Recently, many engineering companies have complained to reporters that LED displays have encountered an embarrassing phenomenon of large-scale dead lights. LED screen companies have stood up to wash away their grievances, saying that it is none of their business, and the problem ultimately found lies in the surface mount packaging. This news was like a bombshell, causing an uproar in the industry.
We know that LED outdoor surface-mounting also encountered many difficulties in its initial promotion. Among them, the high cost is one of the factors that prevents surface-mounting products from completely replacing direct plug-in products for a long time. Therefore, as the LED surface-mounting market becomes increasingly popular, the market demand for LED components and surface-mounting lamp beads is increasing. In a market where price is king, packaging plants began to frantically expand production last year to reduce costs to meet market demand.
At the same time, an insider also revealed to reporters that many companies have adopted cheaper materials in order to reduce prices. He pointed out that: the bracket has changed from metallic copper to iron, the gold wire has changed from gold to copper to alloy wire, and the glue has gone from 8,000 yuan per kilogram to several hundred yuan per kilogram now.
It is not difficult to see that the current main means of competition is not only price competition, but also price shopping. Can this kind of meaningless behavior really allow companies to survive the cold winter safely? All I can say is - so naive!
Although this trend is a good thing for users to a certain extent, it is not healthy for the entire industry. The logic is very simple, "commercial enterprises themselves aim to make profits." The reporter remembered that not long ago, a company founder in the circle of friends wrote, "As a company, make good products, sell them at a premium, invest in products that will continue to be good, and maintain healthy cash flow. This is the simplest business logic I can understand."
Yes, people who are willing to buy don’t care about the extra few dollars, but these few dollars are very helpful to the company’s profits. From another perspective, making money reflects the ability of the product, and currently it is very dangerous to simply rely on price reduction to solve the problem.
The fundamental foundation of enterprise development and competition is products. The LED display industry has always been an industry that relies on products to speak for itself. The harsh outdoor environment, the test of chemical environment (such as automobile exhaust), material matching, thermal stress, and the adhesion of materials and substrates have all made the packaging process of outdoor surface-mount products more difficult. In the early days, some netizens analyzed on industry forums from aspects such as waterproofing and structural stability and concluded that surface-mount products are not suitable for outdoor displays.
Li Xilin, head of the technical group of the LED Display Application Branch of the China Optics and Optoelectronics Industry Association, has long said in interviews with the media that SMDLED displays, as a new variety of LED displays, have undoubted superiority and development prospects. However, after all, they have a short history, limited experience, and not much accumulated data. In order to continuously improve the performance and reliability of outdoor SMDLED displays, the entire industry, upstream and downstream manufacturers, need to work together to form a good interaction, complement each other, and seek common development.
He also emphasized that realizing and improving the reliability of LED displays is a system engineering issue that involves all aspects of the enterprise. The reliability of SMDLED chips is the most important factor. In addition, good design, production, installation, use and maintenance are also required. In the final analysis, reliability engineering is a concentrated expression of the comprehensive strength of an enterprise.
To borrow the words of Mr. Li, the development of outdoor surface-mounted LED displays requires the joint efforts of the entire industry, especially domestic leading companies, which should set an example on product quality issues. When the market breaks out, we need to come up with reliable products. Perhaps in a market where price is king, we lack the temperament to "have the guts to take action." Especially when the price is higher than peers and the market does not accept it, we still have to maintain a mentality of "not afraid of being slapped in the face by the market."
ANNA