With the popularization of LED lighting, the market demand is undoubtedly rising rapidly. The "cake" is getting bigger and bigger, but more and more people are eating the "cake". As a result, more and more companies are turning to overseas markets, especially the European and American markets. However, as the threshold for exporting lamps and lanterns increases, more and more LED companies are encountering obstacles in the European and American high-end markets. It has become the goal of many LED companies to shift their positions and develop new markets.
What new markets are there for domestic LED export companies to seek new development opportunities?
1. Russia
The first person to bear the brunt is Russia. According to Grudev, representative of the Russian Federation's Commercial Representative Office in China, the Russian LED industry developed rapidly last year, with a growth rate of 250%, of which LED lighting accounted for 10% of the market share of the Russian lighting industry. Data show that in the lighting market in 2013, the sales volume of Russian LED bulbs was 1 billion, with sales of 40 billion rubles. As the Russian government has introduced a series of measures to promote energy-saving light sources, it is expected that by 2016, the market share of LED lighting in the Russian lighting industry will increase to about 35%.
It is worth mentioning that "China has always been Russia's largest supplier of lighting products." With Russia's accession to the WTO and the release of the incandescent lamp ban schedule, driven by this year's Sochi Winter Olympics and the 2018 World Cup, Russia has a huge demand for LED lighting facilities.
In addition, Grudev personally came to China to "invite investment." Someone said, "In my opinion, the preferential policies provided by Russia are more favorable than those currently implemented in China," and said, "We very much encourage advanced Chinese companies to develop in Russia. Many Chinese companies go to Russia to invest and develop business, but they are worried about the investment environment, taxation, legal protection and other issues. The Russian government has done a lot of work in the process of reform and opening up in recent years, and has made great improvements in company registration, investment, banking services, tariffs, etc."
With such favorable conditions, it seems that Russia is really sincere in introducing foreign investment. If it is interested in adding powerful LED companies, hurry up!
2. India
I always feel that the popularity of the Indian market is mostly due to Modi! When the votes for the Indian Prime Ministerial Election were opened on May 16, the newly elected Prime Minister Narendra Modi promised to invest in power, railway and other construction to improve the Indian economy, and planned to allow every household to use indoor lighting within five years. Modi promised that every household will be able to install at least one bulb before 2019. The editor almost moved me!
Of course, they said it was a bulb, but they didn’t say it was an LED bulb. However, there is no unified electricity price in India. Each state and city has its own regulations. Electricity fees are generally charged in a stepped manner. The more electricity is used, the more charges increase geometrically. So, even to save electricity, Indian residents will choose LED lights!
Moreover, since the current level of India's manufacturing industry is not high, the overall level of LED lighting products in its market is relatively low. Compared with the European and North American markets, which have higher thresholds, domestic companies may enter the ranks of high-end products when they turn to the Indian market. In addition, the Indian government is planning to encourage and promote the use of LED products. Some industry experts believe that the annual growth rate of the Indian LED market may even exceed 40% in the future, becoming a new front for domestic LED companies to actively "grab the beach".
In addition, nearly 80% of lighting products in India come from China. my country has certain advantages in terms of reputation and sales channels in India. On April 2, the International Semiconductor Lighting Alliance (ISA) held the "Global Semiconductor Lighting City Application Seminar" in Frankfurt, Germany. Mr. Taniyama Agger pointed out that India's lighting power consumption accounts for 20% of the entire country's power consumption. The LED lighting market will reach 470 million US dollars in 2015, and street lights will account for 60% of it. Speaking of street lights, no, India’s Union Ministry of Urban Development has asked state governments across the country to replace 100% of LED street lights.
3. North Korea
The North Korean market can be said to have become a blockbuster without making a big splash. "Chinese-made LED bulbs are being snatched up like crazy in North Korea?" Even if this news is not on the "headlines", it still has a high click-through rate.
According to foreign media reports on July 14, more and more North Korean people have been snapping up Chinese-made LED bulbs recently. Although LED bulbs are expensive, compared with traditional incandescent lamps, LED lighting is highly efficient and has significant energy saving effects. This is undoubtedly the best choice for a country with severe power shortages. Therefore, ordinary North Korean people are willing to choose LED bulbs that are expensive but can achieve normal lighting at low voltage.
Sources revealed that in the North Korean market, the price of incandescent lamps is about 3 yuan, while the prices of LED lamps vary, mainly depending on their appearance. For example, an LED bulb that can be screwed directly into an ordinary lamp holder sells for more than 10 yuan. Now, LED bulbs are quite popular in North Korea, with at least one installed in every house.
IV. United Arab Emirates
A report released by the UAE Industrial Research Center shows that the UAE lighting market is expected to grow by 15% in 2014. In recent years, the UAE's population has continued to increase and urbanization has developed rapidly. In order to control carbon dioxide emissions and save energy, UAE state-owned enterprises have begun to pay attention to the advantages of intelligent lighting systems and pay attention to environmentally friendly products.
LED lighting technology is an energy-saving and environmentally friendly lighting technology that can save 70% of energy and reduce carbon dioxide emissions by 90%. LED lighting technology can be used in lighting equipment in main roads, tunnels, bridges and public facilities. Therefore, LED lighting equipment is very popular in the UAE market.
5. Thailand
Also popular is Thailand, which is so popular that the Power Supply Bureau wants to intervene in the price of LED lamps.
The National Power Supply Bureau of Thailand revealed that domestic electricity consumption experienced a negative growth of 1% in the first four months of this year (2014), which is consistent with the current economic situation. It is predicted that if the political situation returns to calm in the near future, domestic electricity consumption can increase by 2% throughout the year. The Power Supply Bureau continues to promote the popularization of LED energy-saving lamps among the public, and plans to intervene in the market price of LED lamps to control the price of lamps within the range of 120-130 baht (equivalent to 23-25 yuan) per lamp.
Six. South Africa
The South African market should not be underestimated. Samsung, a major international manufacturer, plans to set up a new factory in South Africa. According to the "Seoul Economic Daily" report, Samsung is optimistic about the strength of local economic development and estimates that its revenue in Africa in 2015 will reach 10 billion US dollars.
In addition, Ruigao announced in March that it would increase its stake in its sales subsidiary in South Africa, with the shareholding ratio increasing from 49.99% to 100%.
Seven. Others
In addition, the demand for LED lighting products in Poland, New Zealand and the Philippines is also increasing.
ANNA