Nowadays, a projection revolution led by technology is quietly changing all this. China's independently developed projection technology has not only conquered top international directors, but also redefined what "immersive movie viewing" is.
CINITY LED, China’s brightness conquers world-class directors
"When CINITY LED launched 3D projection, the 3D brightness was currently the highest in the world, and the audience could see the picture with 17.5 feet of brightness through glasses." Bian Wei, executive director of China Film Technology and general manager of China Film CINITY, said.
This technological breakthrough excited "Avatar" director Cameron. Based on the recognition of CINITY technology, the Chinese premiere of "Avatar 3: Fire and Embers" will use CINITY LED.
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It is particularly worth mentioning that the high frame rate technology and artificial intelligence frame-raising technology are combined into CINITY The addition of LEDs not only makes the picture clearer, richer in color, and higher in contrast, but also makes the picture smoother.
The premiere ceremony of "Zootopia 2" held on the 23-meter fully sound-transparent CINITY LED gradually proves that this Chinese technology is gaining more and more recognition. What’s even more exciting is that Bian Wei revealed that CINITY’s exclusive camera will soon be launched, which will form a complete closed chain from shooting to production to screening.
XR technology allows the audience to enter the prosperous Tang Dynasty and drink with Li Bai
When the boundaries of traditional screens are broken, XR technology is opening a door to another world. Yuan Shan, founder of Wuzhi Technology, introduced the magic of "Dream Back to the Tang Dynasty". Based on the IP of "Chang'an Thirty Thousand Miles", the audience is no longer a bystander, but a scholar rushing to take the exam together with Gao Shi and Li Bai.
"When Gao Shi and Li Bai first met, he would greet the audience and say that you want to help me pat my horse's butt." Yuan Shan described the details of the immersive experience, "In the scene of the night tour in Yangzhou City chasing the oiran, the audience can sit on the boat, and the tambourine at the waist will sound to the rhythm of Li Bai."
This kind of experience that breaks through the traditional viewing mode is moving from a technology display to a new content-driven stage. "The Sleeping Castle" co-produced by Wuzhi Technology and Shanxi Zhangbi Castle Scenic Area, "Fragments of Civilization" created for the Trisolaran Universe, and the virtual reality movie version of "Only Green" to be launched next year are all exploring the integration path of "culture + technology".
What is even more exciting is that this Chinese technology is going global. "We are also cooperating with leading content organizations such as Universal Pictures and the BBC to promote the integration of Chinese technology and overseas IP." Yuan Shan revealed that they have obtained five invention patents and 35 software copyrights, and are exploring dual distribution channels at home and abroad.
VR interaction, revolution from "watching movies" to "playing movies"
If XR allows the audience to enter the story, then VR allows the story to revolve around the audience. Xiong Junjie, head of PICO's video business, proposed a new concept: "We used to call it watching movies, but now we have a new term called playing movies, which is watching while playing."
The VR movie "Little Monsters of Langlang Mountain" applies a large number of interactive technologies in games, while "Space Odyssey" achieves 8K high-bitrate video playback in an all-in-one machine. What is even more groundbreaking is that PICO and Intel have applied AI technology to the content experience process for the first time.
These innovations not only change the experience of domestic audiences, but also realize the true "cultural export". "We brought our works to UNESCO so that global audiences can empathize with the Chinese cultural context." Xiong Junjie believes that behind this is the all-round development of China's overall industrial level. "From basic components to production capabilities, to software and hardware collaboration, we can enter overseas markets with great confidence."
The future is here, technology is reshaping the new ecology of the film industry
From the ultimate picture quality presentation of CINITY LED, to XR technology breaking the boundary between reality and reality, to VR creating a new interactive narrative, China Film Technology has completed a beautiful counterattack in the "last mile" of screening.
These technologies are no longer isolated innovations, but are forming a complete ecosystem. CINITY extends from projection to shooting equipment, XR moves from experience centers to cultural and tourism integration, and VR moves from hardware overseas to content output, demonstrating the competitiveness of the entire industry chain of China's film technology.
When the audience marvels at the gorgeous universe of "Avatar 3" in front of CINITY LED, claps with Li Bai in the XR experience, and personally changes the direction of the story in the VR world, the essence of movies is being redefined. This is no longer a passive viewing, but an active experience; it is no longer a single sense, but a full-body immersion.
The deep integration of technology and art is giving rise to new productivity in the film industry. From algorithm innovation behind the screen to visual miracles in front of the camera, from movie viewing experience to cultural exports, Chinese filmmakers are using technological innovation to write the light and shadow chapter of this era.
ANNA