At the Guangzhou International LED Exhibition in February this year, the editor discovered that today's LED displays are no longer like before, with a lot of accessories and wires hidden behind the bulky boxes. Instead, they changed the embarrassing situation of not being able to show off their backs in the past, showing off their "beautiful backs". This "integration" trend not only reduces the size of each device, but also promotes the transition of LED display products from engineering products to standardized and general-purpose products. So, will generalization and standardization become the future development trend of the LED display industry?
Yuan Zheng, marketing manager of Lianjian Optoelectronics, said in an interview with a reporter from "LED Screen World" that a single company can achieve universalization and standardization of display products by increasing investment in technology, but it is more difficult for the entire industry to realize this trend.
Lu Yantao, marketing manager of Marui Optoelectronics, said bluntly that different markets have different degrees of generalization and standardization. For the LED display fixed installation market, this trend is already the general trend. But in the rental market, some customers require display screens of different sizes, such as curved, special-shaped, triangular, etc. These rental screens with different shapes and different plans have brought commonality and standardization to the industry.Standardization increases the difficulty, but there is still a certain trend. For example, the 500*500mm or 500*100mm cabinets developed by Ledman are the default standard cabinets in the industry.
Su Fuqiang, marketing director of Easystar, has a different view on this. He believes that the generalization and standardization of LED display screens can reduce product costs, increase corporate profits, and can also control product technology and product quality well. Therefore, generalization and standardization are the dreams of every LED display company, but this dream will not be able to "come into reality" for some time in the future.
He said that the current LED display market is still a buyer's market, and LED display products cannot yet meet the personalized needs of all customers. With the development of the market and the expansion of product application fields, the personalized needs of customers will not become less and less, but more and more. Therefore, "customization" will still have a large market in the future. If we want to realize this dream, unless our products can undergo a major technological innovation and meet more than 90% of customer needs through generalization and standardized production, we will still have to face the market reality.
Obviously, many LED companies agree with this trend, but it is not easy to fully realize it. However, at present, the LED display industry has an increasingly strong internal demand for standardized products. Many companies have implemented the ISO9000 series of standards. The LED display industry has an increasingly strong internal demand for standardized products.
The editor believes that with the development of technology and market and the formation of industry norms and standard systems, in the LED display industry, the enterprise groups in the industry, including the display supporting enterprise groups, will be appropriately classified and gradually form a type of product manufacturing enterprises focusing on large-scale and standardized production. The standardization of LED display accessories will greatly promote the popularization of the LED display industry. Some companies with poor production conditions, weak technology, and imperfect after-sales service systems will be eliminated by the market, and the development of the industry will tend to be orderly.
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