Lighthouse: Despite the global economic downturn, we are still optimistic about the development prospects of LED displays in overseas markets.

Since its establishment in 1997, Hong Kong-based Lighthouse Technologies has been focusing on the exploration and development of overseas markets. Its overseas offices are now spread across Europe, North and South America, Japan, South Korea and mainland China.

Among them, Europe, the United States (especially the sports and digital outdoor media markets), Japan and other countries have always been Lighthouse's most important overseas markets. It is understood that display sales in Europe, the United States, Japan and other countries account for more than half of its total overseas sales. Zhong Shengtai, Sales Department Manager of Lighthouse China, said: "Among Asian countries, countries such as Japan and South Korea have strong market consumption capabilities. They can also afford high-end products and replace them regularly. The market is very large."

Lighthouse is also very concerned about emerging markets. As it gradually gained a foothold in European, American, Japanese and other markets, Lighthouse began to gradually increase its efforts to expand into markets in emerging regions such as Southeast Asia, Africa, Latin America, or countries with great development potential such as Russia, India, Brazil, and South Africa. Lighthouse's overseas market territory has been continuously extending and expanding. Zhong Shengtai said: "In recent years, we have gradually made efforts in the field of digital outdoor media in Southeast Asia. This year, the market growth momentum in Thailand, Malaysia and other countries is good."

Obviously, these successes in overseas markets cannot be separated from the support of Lighthouse's core competitiveness. Zhong Shengtai introduced to the reporter of "LED Screen World": "Lighthouse The core competitiveness is the continuous innovation of technology, products and markets, coupled with the continuous improvement and perfection of channel construction. ”

Of course, entering overseas markets will definitely face many challenges. In Zhong Shengtai’s view, overseas markets have certain thresholds, especially high requirements for the company’s R&D capabilities, quality control system and supporting capabilities.

"In fact, overseas customers have higher requirements for products, especially customers in Europe, America, Japan and other countries. They have a strict set of standards when choosing cooperative manufacturers. It takes a long time to get used to each other, but once they recognize and accept your products, the later cooperation will be long-lasting and stable." Zhong Shengtai said, "In addition to product quality, In addition to product style and style, other challenges for domestic LED display companies include: engineering teams, financial management, personnel communication, cultural differences, etc. ”

Zhong Shengtai is very optimistic about the development prospects of LED displays in overseas markets. "Currently in overseas markets, the size of the LED display application market remains relatively stable and growing rapidly. Especially with the maturity of small-pitch LED display technology, LED display applications will gradually move from outdoor large-size display applications to indoor applications. The application fields will be significantly expanded, and it is expected to maintain very high growth in the next few years." He said. Said, "In the next three years, led by new technologies such as small-pitch LED displays, we expect the LED display industry to still maintain a stable growth of 20%-30%. Against the background of the current global economic downturn, the LED display industry is still a relatively good industry."

"The continued decline in the RMB exchange rate means that the export competitiveness of my country's LED displays will be strengthened. It is expected that the sales scale and market share of my country's LED displays in overseas markets will steadily increase in the future." Zhong Shengtai said.