On September 1, Nationstar Optoelectronics decided to increase the price of the company’s entire line of display devices by 10%. The specific reasons are as follows:
Raw materials: continue to rise
Nationstar RGB LED has always been recognized by the industry as "big brand, high quality". For decades, Nationstar has always adhered to first-class technology, first-class equipment, and first-class materials. It strictly controls the purchase of raw materials and ensures genuine materials to reassure customers.
In recent months, the prices of precious metals such as gold and silver have continued to rise, and the costs of gold wires and silver brackets, the core components of LED devices, have also risen. The original pricing of Nationstar RGB LED is close to cost, and continuing to maintain the original price is obviously not in line with market rules.
Replace other metal materials?
No! When it comes to product quality, Nationstar will never compromise!
So, we have "raised the price"!
Chips: rising again and again
In addition to the precious metals required for products, LED chips, the key components of LED devices, have also risen sharply due to the increase in the price of sapphire substrates. The high-quality chips that Nationstar has always selected have continued to rise. In view of the strategic partnerships established by Nationstar and major chip manufacturers, chip price increases have also ensured a minimum increase.
Replace it with other low-priced chips?
No! When it comes to product performance, Nationstar will never make do with it!
So, we have "raised the price"!
Products: Comprehensive upgrade
While our peers are still chasing the footsteps of National Star, we have long continued to lead in product research and development, technological innovation and professional services! Nationstar's ReeStar™ series seizes the opportunity in the high-end market. Nationstar 1921 is the world's smallest outdoor small-pitch LED, and Nationstar 1010 has an absolute advantage in the small-pitch market... Nationstar has always adhered to the "craftsman spirit" and focused on the improvement of technology and the research and development of new products. We have never been stingy in research and development expenses.
Reduce investment in independent innovation?
No! When it comes to product technology, Nationstar will never relax!
So, we "raised the price"!
ANNA