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BOE debuts at the World Display Industry Innovation and Development Conference, leading the industry with innovative technology

On December 19, 2024, the World Display Industry Innovation and Development Conference was held in Chengdu. Display companies and industry experts from around the world gathered together to discuss the new round of industrial upgrading trends and the future development direction of the industry. Dr. Gao Wenbao, President of BOE (BOE), was invited to attend the conference and delivered a keynote speech on "Screen Connected Things, Gathering Intelligence and Innovation" at the opening ceremony, which aroused strong resonance among the guests and the audience. During the conference, BOE made a stunning appearance with many cutting-edge display technology products, the latest achievements in the green and low-carbon field, and diversified innovative applications, fully demonstrating BOE's deep accumulation and leading advantages in the field of innovative display technology, and bringing a new "vision" that is more real, higher-end, smarter, and greener to global users.

Dr. Gao Wenbao, President of BOE, said in his opening speech that since BOE proposed the "Internet of Things for Screens" strategy, it has always adhered to the core concept of "concentrating on making screens" and achieved remarkable results. It has deeply empowered upstream and downstream partners on the technology side, product side, and application side, and has built a deeper, higher quality cooperation, leading the development of the entire industry. In the future, BOE will be further committed to working with its partners to reduce environmental impact through green production, energy conservation and emission reduction, actively participate in public welfare activities to give back to society, and promote high-quality development through technological innovation and industrial upgrading to achieve symbiosis with society. This is not only the responsibility and responsibility of BOE as a corporate citizen, but also our commitment and pursuit for the future. At the same time, we also call on companies in the entire display industry chain to gather intelligence and innovate with BOE, continue to accelerate the comprehensive transformation of corporate operations and production, and jointly shape a new pattern of high-quality development.

Over the years, BOE has adhered to its respect for technology and persistence in innovation, and has continued to launch many industry-leading and world-first display technologies and products, leading the high-quality development of the display industry. At the conference site, BOE panoramically presented the innovative results of "Screen IoT" that empowers a better life through a series of top technologies and solutions in the technology area, green area, and scene area with three major technology brands as the core.

In the ADS Pro (high-end LCD display) experience area, the world's first 55-inch UB Cell 3.0 AI TV integrates "stunt skills" such as ultra-high color gamut, ultra-high contrast, ultra-low screen light reflectivity, etc., and also integrates sensor devices that can keenly capture changes in external temperature and light. It can switch according to different environments to achieve adaptive smart display effects; based on ADS Pro+Mini The two major technical advantages of LED complement each other. BOE's world-first 16-inch e-sports notebook product and 31.5-inch e-sports monitor product are the weapons that e-sports players dream of. They have the ultimate picture quality comparable to OLED. With industry-leading ultra-high ambient light contrast technology, it creates an immersive gaming world for players without fear of light disturbance. At the same time, the perfect combination of ultra-high refresh rate and dynamic picture optimization technology can restore every wonderful operation of the player to the screen in detail. Stepping into the f-OLED (high-end flexible display) experience area, the first mass-produced folding product with epoch-making significance in the mobile phone industry undoubtedly became the focus of the audience. As a leader in the field of flexible OLED with early layout, excellent technology and wide market application in China,Enterprise, BOE (BOE) flexible display solutions have been widely used in high-end flagship models of global first-tier brands such as OPPO, vivo, Honor, Nubia, Red Devils, etc., bringing thousands of users a real, delicate, healthy and eye-protecting display experience, making every fingertip touch of the screen a pleasant sensory journey. In the α-MLED (high-end Mini/Micro LED) experience area, BOE's 27-inch e-sports display product applies Mini LED partitioned backlight technology, equipped with 4608 lamp beads, and has a DCI-P3 color gamut of up to 98%. It also has excellent performance of high resolution and high refresh rate, perfectly restoring every picture and operational detail in the e-sports world with pin-point accuracy.

Driven by the concept of technological innovation + green development, BOE has continuously improved display quality performance through technological iterations while further reducing product power consumption, leading the new trend of smart, low-carbon and sustainable development in the global display industry. BOE applies carbon reduction technology to pens by increasing the proportion of environmentally friendly materials and increasing the proportion of recyclable materials.In the fields of product design such as notebooks, TVs, and mobile phones, we create low-power display products with excellent performance and green environmental protection. For example, BOE's 16-inch laptop green display low-carbon module uses up to 60% recyclable materials, which can successfully reduce carbon emissions by about 50%; another thin and light carbon-reducing AI laptop takes the application of recyclable materials to the extreme. Recyclable materials are embedded in major components such as the screen, structure, motherboard, and packaging. The proportion of recycled materials in the entire machine is as high as 63%. It achieves nearly 50% carbon reduction during the manufacturing process. It deserves to be a model of green PC and sets a new benchmark for green development in the industry. At the same time, BOE has also successfully implemented low-power technology through technology upgrades and material innovation, launching the industry's first flexible display product equipped with LTPO+Tandem technology, which can reduce power consumption by 20%, leading the OLED screen upgrade and development to a new peak.

It is noteworthy that BOE continues to deeply integrate high-end display technology with cutting-edge technologies such as AI and 3D, continue to empower 3D display, smart office, smart cockpit and other fields. At the conference site, BOE's 110-inch 16K naked-eye 3D became a popular "Internet celebrity check-in point" for the audience. Thematic images such as "National Highway 318" and "Screen of Things" on the screen vividly restored grand scenes such as the vast universe, steep mountain roads, and vast grasslands, bringing the audience a shocking experience that transcended the boundary between virtual and real. In the field of smart office, the smart all-in-one C100 series integrates AI multi-modal interaction and large model technology, demonstrating 7 industry firsts and 12 industry-leading application functions. With its rich production efficiency tools, excellent user experience, leading information security strategy and unique visual aesthetic design, it is committed to bringing customers a new meeting experience. In the field of smart cockpits, BOE's 44.8-inch ultra-large car-mounted Oxide curved screen is the world's first, with 9K super retina-level resolution and million-level ultra-high contrast. The screen adopts a cold-bent curved surface design with a curvature of up to R4200, bringing users an immersive visual experience and an unparalleled driving experience.

As the display industry in mainland China from 0 to 1As a game-breaker and leader, BOE has always been deeply involved in the fertile soil of semiconductor display. Guided by the "Internet of Things on Screens" strategy, it has accelerated its integration with cutting-edge technologies such as Internet of Things and digital technologies, continued to expand and enrich segmented application scenarios, and injected continuous power into the industry's new development. In the future, BOE will always adhere to the sustainable development concept of "technology + green", work with ecological partners to build a "Powered by BOE" industrial value innovation ecosystem, continue to stimulate the vitality of the industrial ecology, and open a new chapter of high-value development with global ecological partners!

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