On June 20, Chengdu Chenxian Optoelectronics Co., Ltd. and Qingdao Haier Multimedia signed a strategic cooperation agreement. The two parties will carry out in-depth cooperation in the field of LED commercial displays and jointly promote the widespread application of TFT-based Micro-LED large screens in the commercial display market. This cooperation marks a key step taken by Chenxian Optoelectronics on the road to accelerating the commercialization of Micro-LED. It also indicates that both parties will rely on their respective advantages to work together to develop more imaginative market space.
According to the agreement, Chenxian Optoelectronics will use TFT-based Micro-LED technology as the core to carry out in-depth cooperation with Haier Commercial Display focusing on high-end commercial displays, while covering diversified solutions including traditional LED products. In the next three years, the two parties will jointly launch a variety of customized LED display products to comprehensively enhance Haier's competitiveness and product richness in the commercial display field.Spend.
As a representative enterprise in the domestic commercial display industry, Haier Commercial Display has been continuously developing new business models integrating "smart display + scene" in recent years, and has always remained highly sensitive to the application of cutting-edge technologies. Chenxian Optoelectronics continues to achieve technological breakthroughs in core processes such as Micro-LED mass transfer, drive architecture and seamless splicing, and has built a complete product system and technology platform.
The two parties will establish a regular strategic communication mechanism and promote the rapid introduction of TFT-based Micro-LED products to the market based on the principles of "resource sharing, complementary advantages, and win-win cooperation", and carry out in-depth cooperation around terminal product planning, brand collaborative promotion, and industry channel expansion.
As one of the important businesses of Qingdao Haier Multimedia, televisionWe have extensive experience in R&D, sales and platform operations of complete machines. Chenxian Optoelectronics' TFT-based Micro-LED technology has significant advantages such as high brightness, ultra-high resolution, low power consumption and ultra-long life, and has great potential to become the next generation of high-end TV display solutions. In the future, the two parties will also actively explore joint development and market expansion on the Micro-LED TV end, and work together to create a new future-oriented TV display experience around home theater, professional display and ultra-high-definition audio and video scenarios.
Chenxian Optoelectronics will continue to leverage its leading advantages in Micro-LED underlying technology and process capabilities, empower Haier Commercial Display’s rapid layout in the high-end display market, and continue to explore the application of LED display in command and dispatch, high-end conferences, exhibition displays and home entertainmentThe opportunities for implementation in scenarios such as music will jointly promote the popularization and application of new generation display technology in a broader market.
ANNA