From event broadcasting to match refereeing to field management to audience interaction, technology is playing a decisive role in today's sports events. This time the Club World Cup has become a showcase for display technology. As the first global official partner of the Club World Cup, Hisense's advertising slogans appeared on the court as scheduled. "Hisense 100-inch TV, the world's first" and "RGB-Mini LED TV"., once again met with international superstars such as "World King" Messi.
In addition to blocking advertisements in the stadium, Hisense is also deeply involved in many aspects of the Club World Cup. On June 16, the match between Paris Saint-Germain and Atletico Madrid saw the first VAR (Video Assistant Referee System) penalty in the Club World Cup - player Alexis Alvarez scored a goal. When the VAR referee team used a special display device to perform video playback, they captured Atletico Madrid player Koke stepping on his opponent's foot before the goal was launched.Concealed ankle foul, the goal was invalid. As the first official VAR display partner of the Club World Cup, Hisense provides key technical support for such decisions.
During the tournament, Hisense's 100-inch flagship large screen and a variety of products were stationed in key locations such as the FIFA Club World Cup International Broadcast Center (New York) and FIFA's Miami headquarters to provide display support for the global broadcast of the event and professional content production.
Besides the stadium, hundreds of millions of fans around the world are also enjoying the Club World Cup with the best picture quality on Hisense's 100-inch large screen.
In the Club World Cup, the 100-inch large screen becomes the golden partner for watching the game
As we all know, directors use expensive professional-grade "monitors" on set to ensure that the picture is consistent with reality. In the same way, FIFA will also select top-quality screens in key places such as broadcast centers to ensure that the audience is presented with authentic images of the game. Both FIFA and the Club World Cup have selected Hisense's 100-inch flagship large screen and other products in key venues, which can be called a "free endorsement" for Hisense.
The most direct reason is that Hisense has actually blocked the "100-inch large screen" category, "Hisense 100" TV, Global No.1) The advertising slogan is derived from strong market performance
Data from the authoritative market research organization Omdia shows that Hisense 100 will be in 2024 The global shipment share of TVs 2 inches and above is 58.8%, ranking first. In the first quarter of 2025, Hisense's global shipments of TVs 100 inches and above increased by 180% year-on-year, with a shipment share of 56.7%, a year-on-year increase of 0.47 percentage points, ranking first. In other words, one out of every two 100-inch TVs in the world is from Hisense.
The latest 618 battle report released by Hisense Video shows that in the hot 100-inch TV replacement trend, Hisense has fully stimulated consumers' enthusiasm for replacement with its excellent picture quality and video game product experience. With a sales ratio of 42% and a sales ratio of 49.6%, Hisense continues to top the 100-inch TV category. The concept of “If you want to replace a 100-inch model, choose Hisense” has firmly occupied the minds of consumers.
From first principles, users choose a 100-inch large screen not just for the "bigness", but for a better picture quality experience. Especially when users watch top sports events such as the Club World Cup, the experience brought by the 100-inch giant screen is "once used, it is difficult to return."
First of all, in terms of physical vision, "the TV is as big as the wall" The 100-inch large screen can provide a sufficiently immersive picture, giving the audience an immersive feeling of watching the game, especially when multiple people are watching, the atmosphere will be stronger. In fact, the need to watch games on a big screenThe demand has always been there, and fans used to have to go to places like bars to experience it. Nowadays, a 100-inch large screen has become a standard feature in many families, and watching a 100-inch giant screen at home has become the choice of more and more fans.
Secondly, in terms of picture quality presentation, Hisense's 100-inch large screen is "more than just big". Its products bring to the audience both "big" scenes and exquisite, realistic and vivid details. Hisense relies on its self-developed "Xinxin" AI image quality chip to deeply adjust the image quality from the source, and then combines it with RGB-Mini Self-developed display technologies such as LED and equipped with a high-brush obsidian screen make the picture quality of football games "correct in red, accurate in green, transparent in blue, and ultra-vivid". It no longer has the problems of jitter, dazzling, and tailing of traditional TV viewing. It also eliminates the ambient light reflection problems of traditional TV viewing, allowing users to immerse themselves in watching the game in any light and from various angles.
Finally, in terms of AI interaction, as the leader of AI TV, Hisense has applied AI in the entire link from light-emitting chips to image quality chips to OS. When it comes to watching Club World Cup games, Hisense is based on the deep integration of its self-developed Xinghai large model and third-party AI such as DeepSeek, which can provide the most advanced, complete and useful AI interaction at present. For example, it can provide fans with automatic correlation of pre-match status analysis, in-game tactical breakdown, post-match AI review and other content. When watching the game, users can also conduct AI searches at any time through voice interaction to learn about the game, players, teams and other related information, and truly have a complete grasp of the event.
With its immersive game viewing experience, realistic picture quality and powerful AI interaction, Hisense has the confidence to say "Watch the Club World Cup with Hisense 100-inch TV". Prior to this, Hisense's 100-inch large screen has already become a golden partner for fans around the world to watch games.
Outside of sports events, users play games and watch moviesIn many content consumption scenarios, including movies, variety shows, evening parties, and news, Hisense’s “100-inch large screen” has overwhelming experience advantages over small and medium-sized screens. Because of this, the 100-inch large screen is becoming one of the biggest growth points in the TV market. Data from organizations such as Omdia show that global shipments of 100-inch TVs have surged more than a hundred times in the past three years. In 2024 alone, 310,000 Chinese families will choose to move 100-inch TVs into their living rooms, with sales increasing nearly three times month-on-month. Omdia predicts that global shipments of LCD TVs of 100 inches and above will exceed the 1 million unit mark for the first time this year.
Hisense, which has the first-mover advantage, has followed the trend this year and accelerated the implementation of the "comprehensive 100-inch" strategy, building a matrix of more than 50 100-inch giant screen flagship products, including Micro that can be freely and infinitely spliced. LED, eye-protecting and environmentally friendly laser TV, RGB-Mini LEDDifferent 100-inch + large screens are available to fully cover the needs of different users.
Becoming the official global partner of the Club World Cup, the slogan "Hisense 100-inch TV, No. 1 in the world" is bound to further consolidate Hisense's leading position in the "100-inch large screen" category among users and help Hisense accelerate its expansion into the 100-inch market.
RGB-Mini LED "green field black technology" dominates the display industry
The "100-inch" TV is the trend in the future. However, consumer demand is diversified. In theory, there is a market for TVs of different mainstream sizes. But no matter what size TV they buy, consumers' pursuit of "picture quality" is always the same. As mentioned before, making the TV "bigger" is not the goal. The key is to provide users with good picture quality, and a good picture quality experience cannot only rely on "bigness".
By betting on hundreds of inches to establish "spatial sovereignty", Hisense is leading the industry into the living room WALL era, and is relying on the first RGB-Mini LED display technology competes for "picture quality hegemony" and strives to make China's display industry "bigger, better, and stronger."
In January this year, a major event happened in the display industry: Hisense took the lead in releasing the world's first RGB-Mini LED TV 116-inch UX on the eve of CES in the United States, making LCD TVs "real" for the first time."Light and Color Simultaneous Control". This TV uses three-dimensional color control LCD technology, which upgrades the LCD from black and white monochrome backlight to RGB multi-primary color backlight. The "self-colored light source" provides strong picture quality from the source.
In fact, Hisense was not the first to propose the concept of light and color control. Sony, the industry leader, launched an RGB-LED concept product 20 years ago. However, it was never able to solve the two major technical difficulties of light and color control and backlight system in product realization, and ultimately failed to reach mass production. Hisense has successfully achieved synchronized light and color control based on Mini LED, relying on two self-developed chips: the simultaneous light and color control Xinxin AI image quality chip H7 and the RGB-Mini LED backlight chip. It is the first to achieve precise control of light and color synchronization, so that the color, viewing angle, brightness and other image quality performance of the final display can be exponentially improved.
From the test results, the light source color control accuracy of Hisense RGB-Mini LED display technology can reach more than 3 times that of traditional LCD TVs, reducing energy consumption while bringing higher picture contrast and color accuracy, red correction, green is more accurate, and blue is more transparent. The result is that the picture seen by the user is more realistic.
Take the user experience of watching the Club World Cup as an example, Hisense RGB-Mini The UX series of LED TVs can make the lawn texture display on the "green field" more realistic, instead of showing "green patches" like traditional TVs, or even "painting". The 100-inch 10368 color-controlled partitions, the XDR Pro 5000nits peak brightness backlight system, and the exquisite adjustment of the AI algorithm allow the picture to restore details more realistically. When the Real Madrid team emblem is presented, the purity of its iconic golden crown outline can reach 99%, which perfectly restores the three-dimensional sense of the gilt relief.
Sports game images are often colorful, for example, the Italian Juventus team uniform is a navy blue liquid pattern, Manchester City's current Club World Cup jersey is white with black and red diagonal... Hisense RGB-Mini The LED color level is increased by 3 times, ensuring that the red, green and blue color transitions in the picture are more natural and the gradient is seamless.
Another pain point for users when watching games is "tailing", especially high-speed football. The Hisense RGB-Mini LED TV's motion picture backlight synchronization speed is increased by 25%, and coupled with the world's first 4K 170Hz native high brush, 330Hz dynamic refresh rate screen, it can ensure clarity, high dynamics, and no smear, allowing users to see the real sports field through a glass window.
A good horse comes with a good saddle. As we all know, the core components of LCD display are "backlight" and "screen", the powerful RGB-Mini LED technology provides the most realistic light color output, and the final image quality requires a good screen to present it. Hisense RGB-Mini The obsidian screen Ultra equipped with the LED TV uses the industry's only internal and external double-layer nano-level LR low-reflective film. The blackness gap is 4 times ahead of the industry and achieves the industry's lowest reflectivity of 1.28%. This allows fans to watch the game in "complete darkness" without fear. Regardless of strong light interference, you can get a consistent viewing experience by opening the windows on a sunny day or turning on the lights at night. The 178° wide viewing angle allows everyone to get a consistent picture during "family fun" or "party watching", and the red jerseys seen by those sitting next to you will not be distorted by orange or even unclear.
In addition to using RGB-Mini LED technology to restore the game to the extreme at the chip and hardware levels, Hisense also uses AI large model technology to make in-depth adjustments to the image quality. Based on the self-developed Xinxin AI image quality chip and Xinghai large model, Hisense RGB-Mini LED TV can achieve "personalized frame-level image quality adjustment based on content recognition"For example, when the user is watching a game, the TV can intelligently detect the players and other subjects that the human eye is focused on, automatically separate the foreground, subject and background, and precisely control the details of light and dark layer by layer based on the movement trajectory of the subject, so that the picture the user sees has a strong sense of hierarchy regardless of whether it is front or back, light or dark.
Restore the colors, details and dynamics of the stadium more realistically. The Club World Cup has also become a showcase for Hisense RGB-Mini LED TV to demonstrate its technical capabilities, making RGB-Mini LED the top "green field black technology" at the moment.
Hisense Video 618 battle report shows that the world's first RGB-Mini LED TV is favored by high-net-worth people such as audio and video geeks, driving Hisense's share of the ultra-high-end market above 50,000 yuan to increase by 28 percentage points year-on-year, setting a new industry record with a sales share of 74%.
From exporting products overseas to dominating technical standards, Hisense has rectified its name for China's intelligent manufacturing
From the Japanese and Korean brands that dominated the world back then to today's technology-led Chinese brands, display brands have always been one of the most important "financiers" on the green field. For example, Sony was a global partner of the 2014 and 2018 World Cups, providing 4K ultra-clear broadcast services for these two events. Thanks to the popularity of the World Cup, its high-definition TVVisual sales also experienced good growth at that time.
The question is: Why do display brands love green fields so much? Putting aside marketing considerations such as audience size and IP value, we believe the most important reason is: "Sports events" are the touchstone of TV picture quality.
On the one hand, users have higher requirements for picture quality when watching sports events; on the other hand, whether it is color, details, dynamics...the sports events themselves have higher requirements for picture quality presentation. Because of this, display brands that can present sports events well in an era can often sweep the entire scene. In the past, Japanese and Korean brands told high-definition and 4K stories on the green field. Now Hisense's next-generation display technology "RGB-Mini LED" and the trend of 100-inch large screens displayed at the Club World Cup are enough to help it establish a new dominance in the display industry.
More than ten years later, the appearance of display brands on the green field has taken on a completely new look. Hisense has become more and more present and has even become a new protagonist - just like the status of domestic brands in the global display industry.
I still remember that when Hisense made its debut at the European Cup in 2016, it made itself known to the world through "Hisense TV, No. 1 in China". By the time Hisense made its second appearance at the 2022 World Cup in Qatar, it was already "No. 1 in China and No. 2 in the world." Being ranked second in the world in 6 years, I am afraid only Hisense people know the hardships involved.
Of course, "second in the world" is not enough to carry Hisense's ambitionsAmbition. At the 2024 European Cup, Hisense launched the slogan "China's first, not just the world's second". In this year's Club World Cup, Hisense shouted "Hisense 100-inch TV, No. 1 in the world", demonstrating that it has taken over the commanding heights of the 100-inch large screen display, and its ambition to be the world's No. 1 full-size TV has also emerged.
As it continues to sponsor top sports events, Hisense's status on the global stage continues to rise. Data shows that from the European Cup to the World Cup to the current Club World Cup, Hisense's global revenue has doubled, overseas revenue has tripled, and the proportion of Hisense's own brands in overseas markets has jumped from 51.8% to 85.6%.
At the same time, Hisense's presence in the Club World Cup shows that the relationship between display brands and top football matches has gone beyond "sponsorship" in the traditional sense. As the official sponsor of three consecutive European Cups and two World Cups, Hisense is a world-class sports marketing player. In this year's Club World Cup, when most brand logos stopped at the fence, Hisense used core technology to drive the core aspects of the event.
From the advancement of FIFA VAR technology, we can see a Hisense that silently supports top events. In fact, the VAR referee in 2016It was introduced in 2008, but in the past there have always been problems such as unclear pictures and time-consuming viewing of replays, which seriously affected the fans' viewing experience and even affected the players' on-the-spot performance. For the 2024 European Cup, UEFA will cooperate with Hisense, which will provide core technical support to VAR referees. Data shows that in the 2024 European Cup supported by Hisense technology, the average viewing time of VAR has been significantly shortened. This year, Hisense became the first official VAR display partner of the Club World Cup. Perhaps this also means that Hisense has become the standard partner for VAR in top international football events - just like Dolby in the sound field.
From our long-term experience in observing brand sports marketing, this year’s Club World Cup is the international event with the strongest presence of Chinese brands. From on-field display, to broadcast support, to VAR referees, to user viewing, Hisense has created a full sense of presence, which is also a metaphor for the rise of China's display industry: from products to overseas markets to brand overseas, to dominating the world with technical standards, and controlling space sovereignty with 100-inch large screens. Chinese display brands have completed a high-end transformation, and they are also perfectly in line with the era of upgrading from "Made in China" to "Created in China".
However, business competition is an infinite game. Outside the Club World Cup, a world-class competition around "display" is quietly unfolding. Chinese brands have not yet reached the time to retreat.With independent technology as the boat and sports marketing as the oar, it is accelerating into the center of the global technology industry.
ANNA