The Hongguang LED display project is a key investment project introduced by Gaoyue Street in Duji District. The total investment of the project is 150 million yuan, and the investment is expected to be completed in 2024. The project is invested and constructed by Shanghai Hongguang Electronic Technology Co., Ltd. The company is a national high-tech enterprise focusing on the field of LED displays, a Shanghai specialized and special new enterprise, and a Shanghai science and technology "little giant" enterprise.
The company focuses on the "attracting commercial display" market segment in the LED industry. It mainly targets customers in the five major commercial display markets: commercial real estate, stage choreography, exhibition displays, advertising media, and physical store window displays. It has established first-level agents in 25 provincial capital cities across the country and 4 major regions around the world, improving the overall layout of sales channels. The online "HDC Cloud APP" serves users and distribution partners at all levels at the same time, providing customers with visual intelligent display terminals. The products are exported to many countries and regions around the world.
When you walk into the project exhibition hall, you are faced with a huge display screen, which is playing clear videos with bright colors and very specialvivid. Walk behind the display and through the screen, you can clearly see every move outside. Project leader Li Chuanguo said that this kind of transparent screen has a light transmittance of about 60% and can be used in large supermarkets, various performing arts stage backgrounds, etc. It has good wind resistance performance and has a wide range of application scenarios. Smart street light screens can have functions such as monitoring, positioning, and one-click alarm, organically combining high technology with modern social governance. The COB TV screen can be spliced from mobile phone-sized displays to present a high-definition TV effect. Ceiling-mounted screens, naked-eye 3D screens, curved screens, etc. can all be used in a variety of scenarios.
Li Chuanguo introduced that the project was signed in March this year, and the construction content includes the upgrade of a 13,000-square-meter factory building to a 10,000-level clean workshop, as well as the purchase of equipment. During this period, Gaoyue Subdistrict has always paid attention to the project construction situation, dedicated personnel to ensure the project progress, proactively provided front-line services, and actively coordinated and solved various problems during the project construction process, making the project progress rapidly. Currently, the two assembly line equipment are being shipped one after another and are expected to be installed and debugged this month. After being put into production, in addition to meeting the needs of domestic customers, the products will be exported to Southeast Asia and other places, with annual revenue of 100 million yuan and tax revenue of 3 million yuan.
ANNA