Op Lighting and Sina Decoration reach strategic cooperation

Recently, Op Lighting and Sina Decoration officially held a strategic signing ceremony at the Suzhou Op Lighting Global R&D Center. The scope of this strategic cooperation between the two parties covers three major product categories: Opple lighting fixtures, switches and integrated ceilings.

The two parties conducted in-depth communication and exchanges on the new retail cooperation model of home decoration, jointly explored the combination of decoration and lighting, and created a one-stop decoration of a beautiful and healthy light environment to achieve win-win cooperation.

According to data, as the leading home decoration brand in Hunan Province, Sina Decoration provides users with an easy home decoration model that allows users to design and purchase materials in one step. It has launched the country's first "self-made master" project steward management model, and has established main material sales bases in various places, abandoning the intermediary link in the decoration process, and transferring huge advertising expenditures to users.

Opple Lighting has not only been carefully deploying in home furnishing channels for a long time, it has also been accelerating its layout in e-commerce, fine decoration real estate, industry, municipal and overseas channels. By improving the store training and certification system, opening up channel information flow, actively exploring existing new markets, optimizing terminal retail stores while optimizing terminal retail stores, it has also laid out lower-tier markets, gradually enriching and improving the channel system.

Not only that, Opple Lighting also continues to develop cooperation models with home decoration companies to help dealers attract traffic in multiple dimensions. This strategic cooperation with Sina Decoration is also a key step in channel expansion.

Currently, Opple Lighting has conducted business in more than 70 countries and regions including Asia Pacific, Europe, the Middle East, and South Africa, with more than 100,000 terminal sales outlets of various types. It is the largest in the domestic general lighting market. Its commercial business has achieved a compound growth of more than 20% in recent years, covering real estate, commercial chains, offices, industry, municipal administration, intelligent fire protection and other industries.

Opple Lighting said that with the healthy, low-carbon and intelligent development of the home decoration industry, users have higher requirements for a more comfortable living environment, and the industry needs in-depth links between upstream and downstream enterprises to jointly explore the upper limit of the industry. I believe that this cooperation can bring greater value to the people-oriented concept and bring innovative surprises to the market and users.