01Technical innovation: perfect integration of transparency and display
As the first automotive standard product implemented by Tianma Micro-LED display technology, the 7-inch Micro-LED automotive standard product redefines automotive display with three core advantages:
Revolutionary transparent display
Based on TFT-based glass backplane and Micro-LED pixel display technology, the screen transmittance has achieved a breakthrough, while maintaining high brightness and color saturation, achieving "screen invisibility". While the driver can check the road conditions through the screen, navigation, vehicle conditions and other information are clearly presented in a floating form, completely solving the pain point of traditional car screens blocking the line of sight.
Modular splicing display
The modular design supports free horizontal and vertical splicing combinations, and can also realize multiple display forms such as single screen, two-screen, three-screen, etc. Among them, the single-screen mode is suitable for scenarios such as HUD heads-up display, central control and instrument screens; the multi-screen mode can be flexibly combined into a panoramic HUD head-up display system to meet the needs of personalized customization and interactive upgrades of future smart cockpits.
Ultimate performance
Product contrast ratio is as high as 1,000,000:1, brightness 1700nits, color gamut NTSC>120%, a transmittance of 61%, and a response speed of microseconds. The display performance far exceeds OLED and LCD, and there is no risk of screen burn-in. It can perfectly adapt to the harsh environment of the vehicle and is an ideal solution for future cockpit displays.
02Industrial breakthrough: the first standard product sets a new industry paradigm
The 7-inch Micro-LED standard product successfully lit this time is not a single product. Behind it represents the link collaboration of members of the Micro-LED Industry Ecological Alliance, achieving a comprehensive leap from technology development to standard products, which is a milestone:
The process route has been fully locked
By overcoming core technical problems such as backplane drive, mass transfer, detection and repair, the production line yield rate has broken through the bottleneck, and the process route has been fully locked.
Sustainable production capacity
Full process integration means a complete closed loop from the chip, TFT backplane, mass transfer, packaging, module and other sections, and the production capacity can be ramped up quickly, providing a platform for vehicle-mounted, transparent and other scenarios.
Industry-leading vane
As Tianma’s first standardized automotive Micro-LED product, it will promote the collaboration of the upstream and downstream industry chains and accelerate the application of Micro-LED in high-end markets such as automotive and transparent displays.
03Application scenario: a new definition of smart travel experience
7-inch Micro-LED car screen relies on its transparency and splicability features to completely redefine the human-vehicle interactive experience. It can not only be applied to the pre-installed market, replacing the traditional instrument panel, realizing the overlay of navigation, ADAS warnings and real-life road conditions, significantly improving driving safety, but will also become the core interactive interface of the smart cockpit. Through deep integration with intelligent technologies such as AI voice recognition and gesture control, a breakthrough "transparent information cabin" is created, which becomes the user's hardware entrance to the metaverse, making every trip full of futuristic technology.
04 Market Outlook: Hundreds of billions of blue oceans are ready to go
The successful lighting of Micro-LED automotive standard products not only marks that Tianma has seized the technological commanding heights, but its application scenarios are also very broad, and it can rapidly expand into the commercial display and consumer display markets in the future. From futuristic transparent advertising windows, to flexible and splicable smart conference screens, to lightweight and stylish smart wearable devices and other terminal applications, Tianma is building a display ecosystem that covers multiple scenarios, injecting new momentum into the development of the industry.
From research and development to gradually entering production, from samples to commercialized standard products, the lighting of Tianma's 7-inch Micro-LED automotive standard products is not only the success of a product, but also a declaration of the transition of the display industry to the high-end. With the gradual release of production capacity and the further improvement of the ecology, Micro-LED's "riding the wind and waves" has moved from vision to reality, and will continue to open a new chapter in the display field.
ANNA